Brenden Denver
Charleston,SC
Summary
Highly accomplished marketing strategist and digital advertising leader, consistently delivering significant client growth and ROI. Expert in multi-channel paid media, leveraging advanced analytics and A/B testing to optimize performance across SEM, display, social, programmatic, and CTV/OTT. Proficient in navigating complex data, steering large budgets, and leading high-performing teams to achieve ambitious business objectives. A proven track record and commitment to exceeding goals and driving impactful results.
Overview
11
11
years of professional experience
Work History
Senior Account Manager & Analyst
Vibe.co
11.2022 - 06.2025
- Spearheaded growth and retention strategies for enterprise accounts, achieving over 22% revenue increase and reducing client churn by 12% through proactive performance optimization and robust relationship management.
- Leveraged advanced analytics platforms (GA4, Beeswax DSP, Looker, and various MMPs including AppsFlyer, Singular, Adjust, Branch, Kochava, Tenjin) to analyze CTV/OTT performance data, customize insights, and drive significant campaign optimizations.
- Fostered critical cross-functional collaboration with Operations, Product, and Development teams, enhancing the accuracy of enterprise marketing performance and ROI reporting while improving internal analytical efficiencies.
- Delivered actionable performance insights and data-driven recommendations, enabling monthly client scaling and providing comprehensive assessments of user acquisition efforts on complex client attribution models.
- Implemented and managed A/B testing and incremental lift initiatives to generate actionable insights, continuously refining campaign strategies and contributing to enhanced client growth.
Senior Account Manager
Jellyfish
05.2021 - 11.2022
- Drove substantial client growth and performance for a leading SaaS company, scaling their annual budget by 15% and reducing Client Acquisition Cost (CAC) by 10% through strategic digital advertising optimizations and enhanced lead quality for core and niche product lines.
- Managed and optimized a diverse portfolio of paid media campaigns across SEM, SEO, display, social, programmatic, and CTV, consistently exceeding client expectations and key performance indicators (KPIs) through data-driven analysis, A/B testing, and actionable recommendations.
- Provided expert guidance on digital marketing trends across B2B and B2C verticals, implementing strategic opportunities and overseeing the production of impactful client-facing reports and presentations to facilitate informed decision-making.
- Led and coordinated cross-functional team performance for multiple digital advertising channels, leveraging advanced analytics tools including GA4, Tableau, Adobe Analytics, and Looker to drive optimal CPL, ROAS, and overall ROI for clients.
Digital Marketing & ECommerce Analyst
LiveArea
10.2019 - 04.2021
- Provided eCommerce brand strategy and delivered excellence across diverse client verticals, including scaling a US Mint (eCommerce) quarterly budgets through a consistent 5% quarterly improvement in CPC efficiency and enhanced ROI, through comprehensive paid media campaign implementation (SEM, display, social, programmatic).
- Provided advanced data analysis, budget forecasting, KPI forecasting, and account optimizations, delivering actionable client reporting via Tableau, Salesforce Marketing Cloud Intelligence, Google Data Studio, and Microsoft Excel.
- Orchestrated extensive media planning for digital advertising initiatives across eCommerce, SaaS, and internal marketing efforts, including full management of LiveArea's paid search campaigns on Microsoft Ads and Google Ads.
- Presented strategic progress, key insights, and future planning recommendations to C-Suite leadership, leveraging expert proficiency in platforms such as Kenshoo, Search Ads 360, Adobe Analytics, SEMrush, DoubleClick, Google Tag Manager, and various DSP/DMP solutions.
Strategist, Biddable Investment (AT&T Business)
Hearts & Science
05.2018 - 10.2019
- Developed and executed comprehensive media campaign strategies for multiple AT&T Business lines, effectively managing large account budgets to consistently achieve client ROI and business goals.
- Managed and optimized diverse paid search accounts, implementing best practices, advanced bidding strategies, A/B testing, and leveraging platforms including SA360 and GTM to drive campaign performance, efficiency, and desired KPIs.
- Analyzed complex performance data to extract actionable insights, facilitating precise campaign forecasting, budgeting, pacing, and optimization across various marketing mediums, and successfully led the cross-team migration from Kenshoo to SA360 within a narrow timeline.
- Translated strategic and tactical plans into clear communications for enterprise AT&T Business products, while cultivating strong relationships with search engine parties and technology partners.
Performance Strategist - Digital Media
DexYP
08.2017 - 05.2018
- Managed and optimized over $60K monthly budget in client bidding and spend across diverse ad mediums including PPC, display, and social campaigns, utilizing platforms such as Kenshoo to drive performance.
- Generated comprehensive weekly performance reports, providing critical insights and analytics while recommending future strategies for continuous account optimization and client growth.
- Applied advanced A/B testing, multi-variable testing, ad optimization, and conversion rate optimization techniques to enhance campaign effectiveness across a portfolio of Search Engine Marketing (SEM) accounts on Google Ads, Microsoft Ads, Yahoo Search, and SuperPages.com.
Digital Marketing & Lead Case Manager
Fair Housing Advocates, Inc.
03.2016 - 08.2017
- Ensured regulatory compliance and operational excellence by managing quality control, submission, and filing of all company correspondence with Housing and Urban Development (HUD) agencies nationwide.
- Drove comprehensive digital paid media strategies and educational initiatives for effective lead generation, executing high-impact campaigns across paid social, display, programmatic, and paid search channels.
- Developed and launched impactful company business development and social media campaigns, significantly expanding organizational outreach and fostering key partnerships with non-profit organizations, individuals, and government agencies.
- Maximized online visibility and campaign performance through strategic oversight of SEM campaigns, Google Analytics, Facebook advertising, and advanced SEO optimizations.
Campaign Associate
Calvert Street Group
08.2014 - 11.2015
- Led the planning and implementation of over six market protection campaigns for Fortune 500 clients, leveraging integrated media, grassroots mobilization, opposition research, and organic coalition building across five states.
- Contributed significantly to the strategic management of three Nashville Metro Council races, encompassing budget allocation oversight, financial disclosure preparation, campaign collateral procurement, and successful fundraising event coordination.
- Developed and managed robust online presences via NationBuilder and social media platforms, while also overseeing comprehensive door-to-door operations to maximize voter engagement and outreach.
- Supported a 2016 Mayoral race, contributing to campaign mobilization, strategic outreach, budgetary planning, and comprehensive digital and print marketing initiatives.
Education
Bachelor of Arts - Political Science And Government
Franklin & Marshall College
Lancaster05-2014
Timeline
Senior Account Manager & Analyst
Vibe.co
11.2022 - 06.2025
Senior Account Manager
Jellyfish
05.2021 - 11.2022
Digital Marketing & ECommerce Analyst
LiveArea
10.2019 - 04.2021
Strategist, Biddable Investment (AT&T Business)
Hearts & Science
05.2018 - 10.2019
Performance Strategist - Digital Media
DexYP
08.2017 - 05.2018
Digital Marketing & Lead Case Manager
Fair Housing Advocates, Inc.
03.2016 - 08.2017
Campaign Associate
Calvert Street Group
08.2014 - 11.2015
Bachelor of Arts - Political Science And Government
Franklin & Marshall College
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