Brendon Coleman

• Developed Piaggio fleet department from the genesis in the United States
• Developed Piaggio Fleet Purchase Program
• Oversaw Piaggio Rental Program for dealers

Increasing revenue and useful tool for sales conversion of new units
• Built and maintained strong relationships with key clients, including corporate customers, government agencies, and rental companies.
• Oversaw the entire sales process, from lead generation to closing deals, ensuring accuracy and timeliness in sales forecasting and reporting.
• Managed pricing strategies and contract negotiations, ensuring profitability while addressing and resolving client issues promptly.
• Collaborated with marketing, finance, and operations departments to ensure seamless service delivery.
• Conducted market research to stay informed about industry developments, competitor activities, and customer preferences.
• Prepared regular sales reports and presentations for senior management, analyzing data to identify areas for improvement and growth opportunities

• Managed over $30 million in sales annually
• Ran two territories in a senior sales manager role for 19 months
• Developed unique monthly sales Itineraries for Piaggio sales team that increased efficiency, standardized each month's workflow, and aided in hitting corporate quarterly targets
• Resulting in more consistent data for analysis, and forecasting
• Consistently built regional dealer network through dealer development and prospecting
• Develop competitive market strategies, marketing campaigns, and action plans for territories to increase ROI and improve brand market share
• Improved dealership's fixed operations within region, by updating procedures, policies, and best practices to exceed industry standards
• Accurate and timely forecasting of regional retail sales for both regions
• Analyzed market data for each market and S.W.O.T analyzed every dealer to improve all output
• Trained dealer staff on Piaggio group products, sales processes, operations, and CRM and lead management
• Curated premium retail environments and enhanced purchasing experience at each dealership. creating stores within a store.
• Planned growth opportunities within region(s) by market and dealer development
• Work with dealerships on development and execution of local/regional marketing plans.

• Parts and Accessories Sales Professional
• Offered guests white glove-level dealership experience using industry best and company sales processes
• Generated strong returning customer base, with vast array of product experience and knowledge
• Utilized network of relationships with outside sales representatives to coordinate key product placement and inventory
• Highest-grossing individual sales numbers annually across a four-dealership powersports group
• Sustaining at least 10%+ growth rate each year
• Multiple months hitting company records of over 100K in sales
• Completion of the following training courses: Garage Composites sales training academy, Shoei, Arai, BRP, Honda, Polaris, Giant, and Kawasaki.