Brendon Ford
Tinton Falls,US
Summary
Dynamic Sr. Project Manager at Dell Technologies with a proven track record in driving revenue through innovative marketing campaigns. Expert in cross-functional collaboration and AI implementation, achieving over 50% efficiency improvements. Adept at budget management and client relationship building, consistently delivering impactful results in high-stakes environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Project Manager, Marketing Communications
Dell Technologies
NJ, US
06.2023 - Current
- Senior project manager for Dell’s internal creative agency providing project management follow-through and accurate delivery
- Lead cross-functional teams to execute creative campaigns through idea generation while maintaining solid business relationships
- Collaborate with business, creative, and production teams on projects ranging from B2B global product launches to B2C product updates
- Spearheaded process improvements by implementing AI to increase efficiency by over 50%
- Consultant on internal processes, tool implementation like Adobe Workfront, and general project management
- Provide direction to creative teams during internal reviews to ensure they align with the creative brief and business priorities
- Constantly assess competitive landscape and ensure creative resources are aligning with business priorities
- Foster and maintain strong relationships with clients, serving as the main liaison and escalation point
- Partner with external agencies to ensure creative aligns with Dell’s marketing priorities
- Drive millions of dollars in revenue through the integration of programs across product lines including Dell’s AI, Server, Data Protection, Peripherals, Storage, Monitors, and computer offerings through innovative and impactful campaigns executed on paid media, organic social, and website sales
- Mentor and mentee in the Marketing Acceleration Program focused on building skills, networking with marketing executives, and cultivating and innovative mindset
- Global Co-Lead for the Veterans and Supporters Employee Resource Group coordinating events & fundraisers and ensuring our organization is a beneficial use of their time
Advisor, Marketing Event Manager
Dell Technologies
NJ, US
10.2019 - 06.2023
- Successfully coordinate various in-person, digital, and hybrid events including Dell-hosted trade shows, industry events, and Dell product launch events
- Creating an effective plan of action to determine goals for each event, determine our target audience, and how reach them effectively and efficiently
- Drive pipeline to the business through events by reaching existing and new customers (over $45M in 2020-2021)
- Perform industry research to determine innovative ways to reach our customers and host unforgettable experiences
- Determine appropriate business partners for each event and how to showcase both of our offerings in one cohesive story
- Managing multi-million dollar budgets with numerous internal stakeholders, partners, and external vendors to deliver world-class experiences for our customers
- Coordinating efforts across multiple internal departments including AR, PR, Field Marketing, Digital/Web, Paid Media, Social Media, Production, Communications, Sales, Partner Enablement, Lead Management, Reporting, Legal, Brand, etc.
- Organized brainstorming sessions between cross-functional teams to develop strategy and creative ideas for future events
- Worked with our Dell Progress Made Real team to raise funds and awareness for Deaf Kids Code through a Twitter campaign at an event
Sr. Analyst, Field Marketing
Dell EMC
NYC, US
12.2016 - 10.2019
- Manage the planning and execution of various international company events, such as trade shows
- Work closely with colleagues across Dell EMC, including marketing communications, sales, engineering, and executives to ensure deadlines are met and events align with company goals and messaging
- Ensure that all proper hardware arrives in time for the show in good working condition
- Maintain relationships with customers, partners, and vendors
- Provide constant and clear communication both internally and externally of event details
- Lead teams of up to 100 individuals during planning and on-site execution at trade shows
Marketing Coordinator
VCE
MA, US
09.2013 - 12.2016
- Analytics lead and member of the Web Team
- Actively participate daily in all website activities, including updating and creating pages, creating new websites, website design, and much more
- Helped launch our public-facing Japanese site and internal Sales Portal and Employee Portals.
- Track all website visitors using Google Analytics and Mouseflow heat and click mapping
- Hold quarterly meetings to update the company on website metrics
- Coordinate Google Analytics reports for various groups throughout the company
- Utilize web traffic data to make informed decisions regarding the websites
- Assume the role of project manager whenever our PM is out
- Active participant in frequent meetings regarding improving the web
- Certified Google Analytics Professional from LunaMetrics
- Participated in bi-weekly planning calls with our Japanese co-workers leading up to the launch of our Japanese site
Education
Bachelor of Science - Business Management (concentration: Marketing)
Bentley University
Waltham, MA05-2013
Skills
- Microsoft Office
- Adobe Workfront
- Adobe Photoshop
- Creative campaign execution
- AI implementation
- Cross-functional collaboration
- B2B marketing
- Client relationship management
- Budget management
- Event coordination
- Team leadership
- Process improvement
- Strategic planning
- Social Media
- Digital Marketing
- Google Suite
- Workday
- Project management
Affiliations
- Global Co-Lead, Veterans and Supporters ERG, Dell Technologies
Certification
- AI Fundamentals
- Intro to Agentic AI
- Implementing Generative AI
- Streamlining Product Launch Processes
- Modern Marketing Processes
Accomplishments
- Marketing Acceleration Program, Dell Technologies
- Marketing Rotation Program, Dell Technologies
- Dell Marketing Gamechanger Award, 2023
Timeline
Sr. Project Manager, Marketing Communications
Dell Technologies
06.2023 - Current
Advisor, Marketing Event Manager
Dell Technologies
10.2019 - 06.2023
Sr. Analyst, Field Marketing
Dell EMC
12.2016 - 10.2019
Marketing Coordinator
VCE
09.2013 - 12.2016
Bachelor of Science - Business Management (concentration: Marketing)
Bentley University
Similar Profiles
Reventh Raj YataReventh Raj Yata
SENIOR PRINCIPAL BUSINESS INTELLIGENCE MANAGER at DELL Technologies (DELL EMC + Dell Entities)SENIOR PRINCIPAL BUSINESS INTELLIGENCE MANAGER at DELL Technologies (DELL EMC + Dell Entities)
Taarun RajBhalanTaarun RajBhalan
Principal Software Engineer – Performance Engg at Dell Technologies Inc, Dell International ServicesPrincipal Software Engineer – Performance Engg at Dell Technologies Inc, Dell International Services
M.Banu PrakashM.Banu Prakash
Senior Analyst, Sales at Dell International Services (Dell Technologies)Senior Analyst, Sales at Dell International Services (Dell Technologies)
Reginald WilkinsonReginald Wilkinson
Quality Engineer at DELL TECHNOLOGIES / DELL EMCQuality Engineer at DELL TECHNOLOGIES / DELL EMC
Paul OgunmefunPaul Ogunmefun
Director Of Sales and Business Development at DatacyDirector Of Sales and Business Development at Datacy