Brenna Glover
Cary,NC
Summary
Results driven SEO Professional with in-depth knowledge of on-page and technical strategies to drive organic search traffic, familiarity with multiple auditing tools and reporting platforms, and leadership experience. Eager to reenter the workforce in an SEO role that leverages my expertise and past experience and capitalizes on my problem solving, strategic thinking, and interpersonal skills.
Overview
9
9
years of professional experience
Work History
Associate Search Account Manager for Earned Media
The Home Depot, Inc
03.2018 - 01.2019
- Partnered with Merchandising teams to grow organic search traffic for their respective categories
- Conducted extensive keyword research and content gap analyses
- Researched and analyzed competitor websites to inform new strategies
- Recommended changes to website architecture, content, and internal linking to improve ranking for targeted keywords
- Analyzed project outcomes and presented findings to Marketing and Merchandising teams
- Generated $1M+ projected annual revenue lift on HomeDepot.com through SEO optimization
- Represented Earned Media team and partnered with leads from Merchandising and IT teams to revamp cross departmental workflows
SEO Manager
Blinds.com (Global Custom Commerce, Inc.)
10.2017 - 03.2018
- Led team of Technical SEO Specialist and Content Strategist
- Developed 2018 content strategy for Blinds.com
- Revamped SEO data tracking process via new tools, procedures, and reporting templates
- Provided detailed reporting and analyses to upper management on a regular basis
- Identified SEO opportunities and prioritized projects based on potential business impact and level of effort
- Managed workflow between cross functional teams, coordinating documents, timelines, and execution of impactful solutions
- Maintained knowledge of search engine marketing trends and algorithm updates
- Managed SEO related expenses, estimated monthly costs, and reconciled discrepancies to maximize budget
- Created and presented deck to C-Suite to secure capital funding for content management system
- Vetted and selected content management system collaborating with leads from IT and Creative departments
- Managed vendor relationships from selection process through contract negotiations
SEO Analyst
Blinds.com (Global Custom Commerce, Inc.)
06.2016 - 10.2017
- Performed ongoing keyword research to increase organic search footprint and drive relevant site traffic
- Recommended on-page changes to optimize headers, titles, meta descriptions, content, image alt text, and structured data
- Incorporated XML sitemaps, robots.txt files, robot meta tags, and canonical links to facilitate proper site crawling and indexing
- Conducted in-depth technical site audits and addressed performance issues
- Collaborated with IT and Creative teams to implement impactful SEO projects
- Tracked results for SEO projects post-launch to determine success or inform future iterations
- Worked with 3rd party vendors to develop and execute content marketing and link building strategies
- Evangelized SEO best practices to various departments throughout the company
- Acted as interim SEO Manager starting August 2017 and was officially promoted to SEO Manager in October 2017
Client Success Manager
Monetate, Inc.
11.2013 - 03.2016
- Acted as primary point of contact for a diverse portfolio of Monetate clients including several nationwide retailers
- Hosted regular status calls and ad hoc meetings with clients to check on needs, offer support, and promote client satisfaction
- Proactively provided clients with new ideas for A/B testing and personalization to support business goals for their website
- Set up and executed clients’ digital marketing campaigns within Monetate’s platform
- Monitored campaign metrics and developed actionable insights to improve impact
- Conducted Quarterly Business Reviews to track progress towards business goals
- Maintained high level of awareness regarding digital marketing trends and kept clients up to date on best practices for user experience, customer acquisition, conversion rate optimization, and SEO
Web UX Strategist
Paul Fredrick Men's Style
03.2013 - 11.2013
- Recommended new projects to optimize SEO, user experience, and conversion rate on PaulFredrick.com
- Prioritized new projects according to business impact and level of effort
- Engaged various stakeholders to provide project requirements, scope, and timelines
- Managed project development process
- Monitored project performance post launch to identify areas of improvement and make adjustments
- Created and maintained monthly SEO reports and regularly presented out on findings
- Led vendor selection process for content creation and link building agency
Web UX Assistant
Paul Fredrick Men's Style
08.2011 - 03.2013
- Created detailed concept documents for new SEO and web design projects outlining objectives, recommendations, assets required, and competitor analyses
- Implemented on-page, off-page, and technical SEO strategies to optimize website content, improve rankings, and increase organic traffic
- Edited homepage content and created landing pages via content management systems
- Joined company in August 2011 as Web UX Assistant and was promoted to Web UX Strategist in March 2013
Marketing Assistant
Pacesetter Enterprises, Inc.
09.2009 - 08.2011
- Facilitated design and execution of clients’ fully integrated multichannel marketing campaigns
- Monitored client campaign metrics and provided recommendations for future iterations
- Managed Pacesetter’s internal digital marketing efforts including email campaigns, social media, and SEO
- Researched and wrote articles for Pacesetter’s email newsletter and blog
Education
Bachelor of Science - Marketing
University of Pittsburgh, College of Business Administration
Pittsburgh, PA04.2009
Skills
- Data Driven SEO Strategy
- Keyword Research
- Content Strategy
- Technical SEO
- Project Management
- Workflow Optimization
- Interpersonal Leadership
- Following Current SEO Best Practices
Timeline
Associate Search Account Manager for Earned Media
The Home Depot, Inc
03.2018 - 01.2019
SEO Manager
Blinds.com (Global Custom Commerce, Inc.)
10.2017 - 03.2018
SEO Analyst
Blinds.com (Global Custom Commerce, Inc.)
06.2016 - 10.2017
Client Success Manager
Monetate, Inc.
11.2013 - 03.2016
Web UX Strategist
Paul Fredrick Men's Style
03.2013 - 11.2013
Web UX Assistant
Paul Fredrick Men's Style
08.2011 - 03.2013
Marketing Assistant
Pacesetter Enterprises, Inc.
09.2009 - 08.2011
Bachelor of Science - Marketing
University of Pittsburgh, College of Business Administration
Similar Profiles
Mounika RamireddyMounika Ramireddy
Lead Software Engineer at The Home Depot, IncLead Software Engineer at The Home Depot, Inc
JHON ESPICHANJHON ESPICHAN
Sales Associate at THE HOME DEPOT, INCSales Associate at THE HOME DEPOT, INC
SARAH MOREIRASARAH MOREIRA
District Hire Specialist Recruiter at HOME DEPOT POSITIONS, The Home DepotDistrict Hire Specialist Recruiter at HOME DEPOT POSITIONS, The Home Depot
Shakyra ChestnuttShakyra Chestnutt
Patient Registration Representative (Part Time) at Wake Med HospitalPatient Registration Representative (Part Time) at Wake Med Hospital
Faith Kimani-SeabonFaith Kimani-Seabon
RN, ED at AMN Healthcare -ECU NorthRN, ED at AMN Healthcare -ECU North