Brenna Karbel
Commerce,MI
Summary
Digital Product Manager with a proven track record at Mercedes Benz Financial Services, excelling in cross-platform project management and UX strategy. Focused in fostering collaboration between teams and leading innovative digital marketing solutions. Passionate about elevating customer engagement trough out their customer journey.
Overview
20
20
years of professional experience
Work History
Digital Product Manager
Mercedes Benz Financial Services
Farmington Hills, United States
11.2014 - Current
- Manage: Digital Platforms Marketing Product Manager, Cross Platform Projects
- Collaborate: Daily collaboration with development team and digital marketing agency on website creative development and implementation
- Lead: UX Project Lead - with product owners and agency team (mobile application and website)
- Implement: SEO (Search Engine Optimization) Strategy- SEO enhancements cross platform
- Support: Customer Service Team for customer website escalations
- Support: Internal event coordinating
- Multi Market: Point of Contact (USA, Canada, Mexico)
- Communicate: project updates and reporting
Digital Project Manager
Marketing Associates L.L.C
Detroit, United States
02.2013 - 06.2014
- Manage the creative development of email marketing campaigns for clients including KitchenAid, Whirlpool and Maytag
- Develop new content to client expectation with the creative team
- Project management from concept through delivery
- Design management of emails, landing pages, banners and tile
Digital Marketing Manager
IProspect
Detroit, United States
09.2011 - 11.2012
- Strategy & Innovations Lead for General Motors Non- Divisional Brands (Certified Service, ACDelco, Fleet & Mobility, Certified Pre-Owned)
- Research / present to clients new opportunities for account expansion (testing opportunities, beneficial avenues for exploration)
- Innovative Strategy Development for Online Campaigns, SEM (Paid Search), and SEO (Search Engine Optimization)
- Collaborate with major search engines (Google, Yahoo, Twitter) for testing opportunities, and continuous education
- Mobile & SMS campaign- developed, planned, executed
- Prepare, manage, and deliver monthly budget reporting
Digital Project Manager
Team Detroit (Ford Motor Company)
Dearborn, United States
01.2005 - 01.2009
- Execute full lifecycle project management on website projects including analysis of client requirements, scoping, scheduling, budgeting, and strategizing activities
- Multimedia, content, website management
- Internal and client management for creative development from start to deployment
- Support development team
Education
Bachelor of Science - Communication Technology
Eastern Michigan University
Ypsilanti12.2002
Skills
- Team Leadership
- Collaboration
- Client Management
- SAFE Agile
- SCRUM Agile
- UX (User Experience)
- Microsoft Office
- Microsoft Project
- Mobile Apps
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- Product Management
- Digital Strategy
- Content Development
Timeline
Digital Product Manager
Mercedes Benz Financial Services
11.2014 - Current
Digital Project Manager
Marketing Associates L.L.C
02.2013 - 06.2014
Digital Marketing Manager
IProspect
09.2011 - 11.2012
Digital Project Manager
Team Detroit (Ford Motor Company)
01.2005 - 01.2009
Bachelor of Science - Communication Technology
Eastern Michigan University
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