Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brenna Porter

Arlington,TX

Summary

Director of Program Management with over 10 years of experience in managing programs and teams focused on growth, program stability, and client success. Proven leadership, program management, and project management skills with a solid analytical aptitude developed by working closely with product and engineering teams. Excellent communication and interpersonal skills that have been effective to scale customer adoption and internal teams.

Overview

13
13
years of professional experience

Work History

Director, Program Management

Koddi
03.2022 - Current
  • Responsible for the successful planning and execution activities of Koddi Demand digital marketing advertising platforms that positively impact company departmental and company P&L.
  • Directly oversees a portion of the Koddi Demand business unit that drives over $15M in revenue for Koddi on a yearly basis.
  • Works closely with executive team to shape the overall strategy of the Koddi Demand business unit and collaborates with other business units on driving forward most strategic initiatives.
  • Oversees a team of program managers responsible for client success within each platform including feature development, testing, integration, and advertiser performance.
  • Develops, implements, and operationalizes Go-To-Market (GTM) strategies as well as oversees Koddi's current CRM integration and activities.
  • Leads collaborative efforts across various departments, including operations, sales, marketing, product, design, research, engineering, and analytics.
  • Manages various publisher and campaign operations including handling publisher relationships to ensure collaborative product evolution and business growth - driving 25% YoY growth for our publisher partners in 2023.
  • Utilizes Tableau and various internal reporting platforms daily to ensure campaign and ad operations are running smoothly with 99%+ data integrity and financial health.

Associate Director, Client Strategy

Koddi
03.2021 - 02.2022
  • Responsible for driving the profitability and 30% YoY growth of Koddi's Demand and Enterprise businesses by leading strategic client partnerships and multiple client success projects
  • Led a team of high performing marketing professionals with responsibilities ranging from client strategy to business intelligence and analytics
  • Pioneered and owned various strategic initiatives for clients with a heavy emphasis on automation and data science
  • Played an integral role in helping Koddi achieve high NPS scores by engaging with client teams on business initiatives and completing action items after survey completion
  • Led and executed a global rollout of the largest change of user behavior for the Koddi Demand program since inception for one of Koddi's largest clients, Marriott Hotels
  • Collaborated with the Product team to oversee the backlog of client requests through priority planning, gathering requirements, and executing on those changes prior to launching the interface broadly during COVID recovery
  • Worked in tandem with key stakeholders during planning and development stages of the product life cycle including defining the minimal viable product (MVP), creating user stories, and defining the scope of the product
  • Led the introduction of bid automation for Koddi Demand working with product, data science, analyst teams, and clients which resulted in an 18% increase in revenue and 16% increase in return on advertising spend for the client.

Senior Manager, Client Strategy

Koddi
05.2018 - 02.2021
  • Trained, developed, and coached Account Leads assigned to specific client accounts and provided high-level checks of client performance and guidance on opportunities to optimize spend on advertising campaigns
  • Oversaw the creation and maintenance of various digital marketing campaigns and initiatives including metasearch, paid search, and social channels
  • Developed quarterly business reviews (QBRs) for several Enterpriser clients, including coaching presentations and leading key conversations
  • Assisted in cross-team communication between the client services team and other key internal teams to resolve issues within service level agreements
  • Drove client growth specifically by boosting overall customer knowledge on several new publisher and product offerings
  • Maintained strong relationships with publishing partners, including ownership of meetings, regular visits, and feedback on products.

Associate Market Manager

Expedia
07.2015 - 05.2018
  • Responsible for developing and maintaining a high quality portfolio of hotel and property products for all of Expedia, Inc.'s portfolio within assigned territory
  • Consulted with hotel partners in assigned territory to maximize and grow production on Expedia's channels resulting in an increase of 12% YOY growth in room nights and 11% YOY growth in revenue
  • Consistently leveraged data specific reporting as well as market insights to influence partners to promote their offerings on Expedia's channels
  • Negotiated favorable inventory, rates, and allocations and drove key activities supporting Expedia Inc.'s revenue goals and strategic objectives resulting in an increase of 10% Expedia Room Share
  • Consistently performed portfolio and account reviews for regional revenue managers and account groups that help drive overall Expedia, Inc initiatives and product offerings
  • Developed and sustained strong partner relationships by delivering superior consulting services as well as developing a strong network with the local market resulting in leveraging appropriate market influences such as local Convention and Visitors Bureaus.

Business Travel Sales Manager

Radisson Fort Worth Fossil Creek
10.2014 - 07.2015
  • Responsible for prospecting new business as well as maintaining current customers and accounts
  • The Radisson Forth Worth Fossil Creek is a full service hotels that is a privately owned property within the Carlson brand portfolio
  • Continually grew new accounts in the local market with outside sales & marketing, prospecting, and presentation as well as maintained current accounts and relationships to ensure repeat business
  • Successfully increased sales in the business travel market 30% as of April 2015 while increasing ADR 8%
  • Conducted site inspections of the hotel with Travel Managers, local CVB, and potential prospecting accounts
  • Professionally represented the hotel by attending events with city officials, local chambers, and convention bureaus
  • Participated in daily review, sales, staff, manager on duty, action plan, and other required meetings
  • Exceeded aggressive weekly sales calls, site inspections, and prospecting goals
  • Successfully implemented front desk initiative programs, business travel guest surveys, as well as piloted an amenity delivery program for the hotel
  • Successfully increased sales revenue as well as average daily rate in assigned market month over month.

Promotions and Event Manager

Texas Motor Speedway
01.2011 - 09.2014
  • Responsible for leading promotion efforts including event planning and execution along with working with advertising partners to develop promotions to attract attendees to Texas Motor Speedway for NASCAR events
  • Managed on every scale Texas Motor Speedway events of all sizes from small meetings to PR events and race weekend events with over 500,000+ in attendance
  • Coordinated all aspects of the event logistics including pre-planning, marketing collateral, contract negotiations, budget management and post-event recaps
  • Managed and was responsible for promotional budget of $200,000 for promotional staff and promotional collateral
  • Defined and managed critical timelines for events with the ability to think quickly and outside of the box to resolve unforeseen issues or conflicts
  • Collaborated with advertising and media partners to create promotional campaigns and follow through with activation
  • Directed community outreach programs connecting 45+ hotels to Texas Motor Speedway as well as building relationships with various Chambers and Convention and Visitors Bureaus.

Education

BBA - Business Administration, Marketing

Midwestern State University
01.2008

Skills

  • Strategic Team Leadership
  • Program Leadership
  • Data Analysis
  • Performance Monitoring
  • Strategic Planning
  • Partnership Development
  • Escalation Management
  • Project Management

Timeline

Director, Program Management

Koddi
03.2022 - Current

Associate Director, Client Strategy

Koddi
03.2021 - 02.2022

Senior Manager, Client Strategy

Koddi
05.2018 - 02.2021

Associate Market Manager

Expedia
07.2015 - 05.2018

Business Travel Sales Manager

Radisson Fort Worth Fossil Creek
10.2014 - 07.2015

Promotions and Event Manager

Texas Motor Speedway
01.2011 - 09.2014

BBA - Business Administration, Marketing

Midwestern State University

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Brenna Porter