Brenna Schaefer, MBA
Yorktown Heights,NY
Summary
Dynamic product marketing executive with 20+ years of experience in enterprise B2B SaaS, excelling in product marketing, strategic messaging, and cross-functional leadership. Proven success in driving GTM strategy, product adoption, and competitive differentiation in multi-product, multi-persona environments. A visionary leader, passionate about empowering teams and shaping market-leading products, with a track record of scaling organizations, delivering consistent revenue growth, and influencing executive-level strategies.
Overview
18
18
years of professional experience
Work History
Product Marketing Consultant & Fractional CMO
Brenna Schaefer Consulting, LLC
05.2024 - Current
- Company Overview: Belfry | B2B Physical Security SaaS Platform | Remote
- Established the core GTM launch process from scratch, ensuring buy-in
- Belfry | B2B Physical Security SaaS Platform | Remote
Product Marketing Consultant & Fractional CMO
The Futurum Group
01.2024 - Current
- Company Overview: Tech Research & Advisory Firm | Remote
- Revitalized core product offerings, refining value propositions and sales messaging to achieve 3X pipeline growth within six months
- Established competitive differentiation strategies, ensuring solutions were positioned to resonate with technical and executive buyers, including CIOs, CISOs, VPs of Engineering/Product, IT admins, ISVs
- Responsible for hiring and developing the marketing team
- Tech Research & Advisory Firm | Remote
Product Marketing Consultant & Fractional CMO
Scope3
08.2023 - 12.2023
- Company Overview: Adtech Sustainability Platform | Remote
- Implemented scalable commercialization processes for product launches, driving alignment across product, sales, and engineering
- Led a four-person team
- Adtech Sustainability Platform | Remote
Head of Marketing
SafeLease
01.2022 - 08.2023
- Company Overview: B2B Real Estate SaaS Platform | Remote
- Directed end-to-end product marketing for insurtech SaaS solutions, achieving a 3:1 marketing ROI within the first year
- Championed customer advocacy, aligning roadmaps with insights from customer briefings and user research to influence product direction
- Hired and developed the marketing team to deliver exceptional results with a customer-centric mentality
- B2B Real Estate SaaS Platform | Remote
Head of Marketing
Sure, Inc.
04.2020 - 12.2021
- Company Overview: B2B Insurtech SaaS Platform | Remote
- Transitioned the organization into a platform-first SaaS company, implementing a multi-persona messaging strategy that increased the book of business by 200%
- Simplified complex subject matter into clear, concise messaging; rebranded aesthetic and positioning to deliver a 48% increase in conversion rates among enterprise audiences
- Member of the Series C fundraising team; Created and presented marketing and investment decks to venture capitalists
- B2B Insurtech SaaS Platform | Remote
Vice President of Marketing
Panoramic/Operam
West Hollywood, USA
02.2019 - 03.2020
- Company Overview: B2B Marketing Intelligence Platform
- Delivered launch excellence for a marketing intelligence SaaS platform, growing the sales pipeline by 43% and increasing customer engagement by 58%
- Partnered with analysts and media to elevate industry visibility, leveraging insights to shape product messaging
- Hired and nurtured a team of product, growth, and operations marketers that went on to work at Salesforce, Meta, and Google after the company’s closure during Covid
- B2B Marketing Intelligence Platform
Senior Director, Product Marketing
Causal IQ
Los Angeles, USA
03.2017 - 02.2019
- Spearheaded launches for SaaS and digital advertising products, delivering $15M in revenue within three months through effective differentiation and storytelling
- Led GTM campaigns that increased inbound leads by 68% and drove a 5x sales revenue increase
- Hired and developed a team of 10 international employees
Product Marketing Consultant
Bottlenose, Inc
Sherman Oaks, USA
05.2016 - 12.2016
- Company Overview: B2B SaaS Platform
- Defined and managed all aspects of product marketing in addition to investor relations, public relations, and thought leadership
- Formulated and implemented integrated launch strategies for technical and executive audiences
- Led voice of the customer initiatives and served as the primary customer advocate during product prioritization meetings
- B2B SaaS Platform
Senior Product Marketing Manager
The Trade Desk
Ventura, USA
06.2014 - 05.2016
- Built the product marketing function from scratch, making product marketing the “hub” of the organization, then hired and developed a peak-performance team of 15 product marketers, technical writers, and designers
- Directed the global launch of 20+ SaaS products and 80+ features with tailored messaging by persona and user type
- Regular presenter on international AdWeek and Ad Age webinars to discuss digital advertising strategies; wrote articles published in Adweek, Ad Age, AdExchanger, eMarketer, Women’s Wear Daily, and more
Head of Marketing, U.S. Operations
Update CRM
04.2011 - 10.2011
Marketing Manager
Sabre Systems
05.2010 - 03.2011
Marketing Manager
MTI Information Technologies
07.2007 - 05.2010
Account Coordinator
The Hal Lewis Group
07.2006 - 07.2007
Education
Master of Business Administration -
Holy Family University
Bachelor of Arts - Advertising & Public Relations
Penn State University
Study Abroad - International Communications
University of Westminster
Skills
- Adobe Creative Cloud
- Canva
- Google Analytics
- HubSpot
- Jira
- Slack
- Webflow
- Zoom
- Analyst Relations
- Competitive Intelligence
- GTM Strategies
- SaaS Product Marketing
- Team Leadership
- Mentorship
Websites
Selectedachievements
- Team Leadership & Growth: Built and scaled teams from 1 to 15 members, emphasizing mentorship and career development.
- Product Messaging Excellence: Delivered differentiated messaging frameworks that resonate with CIOs, CISOs, and developers, driving adoption and customer success.
- Competitive Positioning: Partnered with competitive analysis teams to integrate compelling differentiation into product demos and sales enablement tools.
- Thought Leadership: Regularly collaborated with analysts and media to influence market perception and industry rankings, achieving placements in Gartner Magic Quadrants and Forrester Waves.
- Launch Success: Managed 60+ SaaS product launches, seamlessly coordinating cross-functional teams to deliver measurable ROI.
Timeline
Product Marketing Consultant & Fractional CMO
Brenna Schaefer Consulting, LLC
05.2024 - Current
Product Marketing Consultant & Fractional CMO
The Futurum Group
01.2024 - Current
Product Marketing Consultant & Fractional CMO
Scope3
08.2023 - 12.2023
Head of Marketing
SafeLease
01.2022 - 08.2023
Head of Marketing
Sure, Inc.
04.2020 - 12.2021
Vice President of Marketing
Panoramic/Operam
02.2019 - 03.2020
Senior Director, Product Marketing
Causal IQ
03.2017 - 02.2019
Product Marketing Consultant
Bottlenose, Inc
05.2016 - 12.2016
Senior Product Marketing Manager
The Trade Desk
06.2014 - 05.2016
Head of Marketing, U.S. Operations
Update CRM
04.2011 - 10.2011
Marketing Manager
Sabre Systems
05.2010 - 03.2011
Marketing Manager
MTI Information Technologies
07.2007 - 05.2010
Account Coordinator
The Hal Lewis Group
07.2006 - 07.2007
Master of Business Administration -
Holy Family University
Bachelor of Arts - Advertising & Public Relations
Penn State University
Study Abroad - International Communications
University of Westminster
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