BRENNAN MATA
Mililani,Hawaii
Summary
Dynamic sales professional with a proven track record at Tony Group Autoplex, excelling in lead conversion and valuation accuracy. Leveraging emotional intelligence and workflow optimization, I consistently achieved high customer satisfaction and streamlined processes, resulting in significant inventory turnover and enhanced profitability.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Vehicle Acquisitions & Sales
Tony Group Autoplex
07.2018 - Current
- Customer Experience: Acted as a brand ambassador during private-party purchases, maintaining a 4.8-star customer satisfaction rating by providing transparent and professional appraisal consultations.
- Lead Conversion: Managed a high-volume CRM pipeline of private sellers, maintaining a 25-35% closing ratio on Instant Cash Offers and trade-in appraisals.
- Valuation Accuracy: Utilized KBB, MMR, and Black Book valuation models in conjunction with live market data to provide precise, competitive appraisals that balanced seller satisfaction with dealership profitability; resulting in 200-240 cars a year purchased
- Reconditioning Management: Collaborated with service departments to streamline the inspection process, reducing average "recon" cycle time by 48 hours to get inventory retail-ready faster.
- Title & Compliance: Oversaw the end-to-end documentation process, including title verification, lien payoffs, and power of attorney forms, ensuring 100% compliance with state DMV regulations.
Sales Manager
24 HR Fitness
11.2013 - 06.2018
- Revenue Generation: Directed sales operations for a high-volume fitness facility, consistently exceeding monthly recurring revenue (MRR) targets by an average of 10% through strategic outreach and closing tactics.
- KPI Management: Monitored and analyzed key performance indicators (KPIs), including closing ratios, guest traffic, and attrition rates, implementing corrective action plans that increased total net gain by 15% YoY.
- Talent Development: Recruited, trained, and mentored a team of 10+ sales counselors, focusing on advanced negotiation techniques and CRM proficiency to elevate team-wide closing percentages.
- Member Relations & Retention: Resolved high-level member escalations and billing disputes, utilizing emotional intelligence and conflict resolution skills to preserve brand loyalty and reduce churn.
Education
High School Diploma -
Mililani High School
Mililani Town, HI05-2010
Skills
- Workflow Optimization: Identifying "bottlenecks" in a system and redesigning the process to save time or money
- Resource Management: Effectively balancing time, budget, and personnel to meet a goal without waste
- Root Cause Analysis: The ability to look past a surface-level problem to find and fix the actual source of the issue
- Strategic Pivot: The ability to change direction quickly when a current strategy is no longer producing results
- Cross-Functional Collaboration: Successfully working with other departments (eg, Sales working with Accounting) to achieve a common goal
- Rapid Software Adoption: A proven track record of mastering new platforms (AI tools, Project Management software, etc) in a short timeframe
- Objection Handling: The ability to navigate pushback and find a "win-win" solution without sacrificing margin
- Emotional Intelligence (EQ): Reading a seller or client’s body language and tone to adjust your sales approach in real-time
Certification
- Licensed Sales Representative - 2018-2026
- CPR Certified 2021-2025
Salesman of the Year 2016 & 2017
Salesperson of the Year (2016-2017): Recognized as the #1 top producer out of District sales professionals in the Southwest region (7 clubs total in the most profitable region in company) for achieving 115% of the annual revenue quota and maintaining the highest closing ratio in the club along with respectable margin of training package conversions.
Timeline
Vehicle Acquisitions & Sales
Tony Group Autoplex
07.2018 - Current
Sales Manager
24 HR Fitness
11.2013 - 06.2018
High School Diploma -
Mililani High School