BRENNAN O. MCKEANEY
Redondo Beach,USA
Summary
Dynamic marketing professional with a proven track record at Red Bull North America, achieving a 1600% increase in product goals. Skilled in field marketing and relationship management, I excel in event activation and data analytics, driving brand recognition and market penetration through strategic planning and collaboration.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Student Marketeer Team Lead
Red Bull North America
Knoxville, Tennessee
08.2022 - Current
- Increased yearly product goals over 1600% from 33,000 cans to 114,000 cans under my leadership
- Integrated concepts and strategies from global markets into my home market by working with a variety of international teams
- Strategically planned events and missions for my team to attend in order to increase brand recognition, loyalty and market saturation
- Selected as 1 of 20 nationwide for the Red Bull Racing Lead assignment which worked to create the national SM handbook for future Red Bull Racing support pillars
- Worked with On-Premise sales teams and distribution partners to increase account volume, market penetration and profit maximization for key accounts and partners
Event Production
MDNT Logistics
Nashville, Tennessee
10.2024 - 07.2025
- Coordinated large-scale events in collaboration with production team and event coordinators.
- Managed all aspects of event production from pre-show planning to post-show wrap up.
- Supported various phases of event production through effective teamwork with staff and coordinators.
Sales Intern
Southern Glazer’s Wine and Spirits
Los Angeles, California
06.2024 - 08.2024
- Enhanced understanding of the alcohol distribution industry
- Increased brand recognition in the marketplace
- Established connections between different structures within the organization
- Strengthened professional awareness in the workplace
- Created a detailed business strategy to innovate the route to market for a selling division
Education
Bachelor of Science - Business Administration, Marketing
The University of Tennessee, Knoxville, Haslam College of Business
Knoxville, Tennessee05.2025
Associate of Arts -
Verto Education
London, England12.2021
Skills
- Field and experiential marketing
- Event activation
- Account development and sales
- Relationship management
- Project management
- Problem-solving
Certification
- Meta Certified Digital Marketing Associate
- Meta Social Media Marketing Specialization
- Google Data Analytics Professional Certificate
- Microsoft Excel Skills Certificate
Timeline
Event Production
MDNT Logistics
10.2024 - 07.2025
Sales Intern
Southern Glazer’s Wine and Spirits
06.2024 - 08.2024
Student Marketeer Team Lead
Red Bull North America
08.2022 - Current
Bachelor of Science - Business Administration, Marketing
The University of Tennessee, Knoxville, Haslam College of Business
Associate of Arts -
Verto Education
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