Brennan Reyes
Pittsburgh,PA
Summary
Dynamic and results-driven Digital Media & Marketing Leader with over six years of experience in digital media and marketing, specializing in social media strategy, content creation, and brand development. Proven track record in leading teams to successfully execute high-impact campaigns, collaborating cross-functionally with internal departments, and forging strategic partnerships with local influencers and businesses to drive brand awareness and new business growth. Adept at managing complex projects in fast-paced environments, fostering a collaborative work culture, and consistently exceeding engagement, acquisition, and retention targets. Agile and adaptable, with a strong commitment to delivering creative solutions that align with evolving brand objectives.
Overview
5
5
years of professional experience
Work History
Digital Media Marketing Manager
CBRE
2023.09 - Current
- Spearheaded the branding strategy for a new real estate team in the Pittsburgh office, leading a team of 4 in producing compelling content that significantly amplified brand awareness in a competitive and well established market.
- Collaborated with local influencers and businesses to develop strategic partnerships, driving new business opportunities and expanding market reach for the real estate team.
- Established robust email marketing programs that led to increases in click-through rates, conversions, and new business.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Collaborate effectively with various departments to optimize workflow processes and enhance overall operational efficiency.
- Create systems to oversee the comprehensive and efficient creation of content, encompassing news, market updates, and team culture initiatives.
- Transformed written copy into engaging short-form content and visually appealing graphics tailored for social media platforms, effectively enhancing the online presence and engagement of the organization.
- Developed campaigns and specific marketing strategies for clients.
- Crafted compelling and informative copy for white papers, showcasing a deep understanding of industry topics, as well as creating engaging content for social media platforms to strengthen the company's digital communication strategy.
Project Manager, Marketing
World Of Wellness
2022.11 - 2023.09
- Directed a cross-functional team of 4 in orchestrating impactful monthly and quarterly events, fostering collaboration across departments to drive engagement and achieve strategic marketing objectives.
- Strategically sourced and partnered with local talent and influencers to enhance event engagement and elevate brand awareness, creating memorable experiences that resonated with target audiences.
- Monitored project performance to identify areas of improvement and make adjustments.
- Achieved project deadlines by coordinating with multiple departments to manage performance.
- Developed and initiated projects, managed costs, and monitored performance.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
- Developed and implemented strategic project plans to meet business objectives.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Project Manager, Social Media Manager
Revival Today, Inc.
2019.11 - 2022.07
- Led a dynamic team of 5-10 social media professionals, driving brand consistency and growth by ensuring all campaigns met deadlines and aligned with strategic business goals.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Created and implemented impactful strategies to increase company brand awareness and engagement. (Grew Instagram following 3,000+ followers within six months)
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Conducted research to determine current benchmark trends and audience preferences.
- Formulate, convey, and execute an all-encompassing growth plan for our YouTube assets, encompassing a thorough strategy for audience expansion and development.
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Education
Associate of Arts - Theology
River University
Tampa, FL05.2018
High School Diploma -
South Williamsport Area High School
South Williamsport, PA06.2015
Skills
- Photo/Video Editing
- 7+ years experience in Adobe Suite
- Copywriting
- Email Campaign Management
- Photograph & Videography
- Brand-Building Strategies
- Schedule Preparation
- Complex Problem-Solving
- Team Leadership
- Market Analysis
- Search Engine Optimization
- Project Management
- Product Development
Timeline
Digital Media Marketing Manager
CBRE
2023.09 - Current
Project Manager, Marketing
World Of Wellness
2022.11 - 2023.09
Project Manager, Social Media Manager
Revival Today, Inc.
2019.11 - 2022.07
Associate of Arts - Theology
River University
High School Diploma -
South Williamsport Area High School
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