BRENNEN BOOSE
Nashville,TN
Summary
Results-driven marketing executive with a proven track record in crafting compelling brand narratives that resonate with diverse audiences, driving engagement, and increasing market share. Skilled in leading high-impact marketing campaigns, developing data-driven growth strategies, and optimizing multichannel content to enhance brand visibility and revenue. Strategic thinker with a deep understanding of consumer behavior, digital media, and brand positioning, committed to transforming marketing into a powerful driver of business success.
Overview
7
7
years of professional experience
Work History
DIRECTOR OF MARKETING
GraceWorks Ministries
09.2023 - 03.2025
- Architected and executed a unified brand strategy, aligning messaging across departments to elevate organizational visibility and cohesion.
- Designed and implemented a 12-month content roadmap that drove a 20% increase in email engagement, 32% growth in subscriber base, and 50% increase in social media following.
- Collaborated cross-functionally with executive leadership, development, and program teams to ensure alignment of marketing initiatives with strategic goals.
- Recruited, mentored, and led a high-performing marketing team; introduced professional development programs and optimized workflows to enhance productivity.
- Oversaw omnichannel campaigns for donor appeals and flagship events, using data-driven tactics to increase engagement and fundraising outcomes.
- Established performance-tracking methodologies and KPIs to refine marketing efforts, improving audience targeting, segmentation, and conversion rates.
- Conducted market research to inform product development and positioning strategies.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
CONSULTANT, STRATEGIC MARKETING AND COMMUNICATIONS
PURVAIB Creative
12.2017 - 11.2023
- Partnered with nonprofits, mission-driven startups, and public figures to develop brand positioning and marketing campaigns rooted in authentic storytelling.
- Led end-to-end strategy for digital marketing, content creation, and brand development—balancing creative direction with measurable outcomes.
- Increased client revenue by 300% in one quarter through digital media storytelling and communications.
- Managed comprehensive multi-platform campaigns, integrating SEO, paid media, social, email, and video to increase client visibility and engagement.
- Served as a trusted advisor to high-profile clients, including Dr. John Carlos, The United Methodist Church, and Philander Smith College, offering guidance on brand narrative and digital presence.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
SENIOR MANAGER OF MARKETING
National Museum of African American Music
01.2022 - 09.2022
- Developed and executed a comprehensive marketing and communications strategy, ensuring consistent branding across public-facing channels and stakeholder communications.
- Led high-impact sponsorship and partnership campaigns, securing strategic alliances and elevating brand visibility during significant cultural activations.
- Spearheaded large-scale experiential campaigns for Black Music Month, resulting in heightened national awareness and a 40% increase in audience engagement.
- Streamlined marketing operations, overseeing budgeting, vendor relations, and creative production workflows for greater efficiency.
- Leveraged data and audience insights to inform program marketing, resulting in improved attendance and donor retention.
- Expanded market reach by developing partnerships with complementary brands.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
DIGITAL MARKETING AND CONTENT STRATEGIST
General Council on Finance and Administration
09.2019 - 12.2021
- Developed and launched a digital marketing strategy that increased online-generated revenue by 300%, transforming the organization’s digital footprint.
- Created a “Create Once, Share Everywhere” (COSE) content model, maximizing content value across multiple platforms and audience segments.
- Directed content marketing efforts backed by robust analytics, SEO strategy, and user behavior insights.
- Elevated brand positioning and storytelling to align with national initiatives and mission-centric goals.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
- Provided guidance on best practices for writing compelling headlines, meta descriptions, and calls-to-action that drove conversions.
COMMUNICATIONS SPECIALIST
Tennessee Conference of the United Methodist Church
01.2019 - 09.2019
- Produced diverse multimedia content, including video, audio, and branded materials, enhancing internal and external communications.
- Optimized digital channels with a strategic social media plan, increasing engagement and expanding digital reach across congregations.
- Authored a digital engagement guide for ministry leaders, equipping them with tools and best practices for community connection online.
- Took photographs and videos during special events for promotional materials and social media pages.
- Maintained corporate website using content management systems and associated plugins.
Education
Master of Arts - Strategic Communications
Liberty University
Lynchburg, Virginia12.2020
Bachelor of Science - Business Administration Marketing
University of Arkansas
Little Rock, Arkansas05.2018
Skills
- Strategic Partnership Marketing
- Research and Analytics
- Digital Marketing Tactics
- Creative direction
- Multicultural marketing
- CRM management
- Customer segmentation
- Marketing analytics
- Content creation
- Branding
- Proposal coordination
- Marketing campaign development
Professional Highlights
- Led Integrated Marketing and Communications plan that helped GraceWorks Ministries meet fundraising goals and increase audience by 75%.
- Led Black Music Month Events and Marketing Planning for The National Museum of African American Music.
- Created Brand and Marketing which increased revenue by 3x for a local restaurant through story branding.
- Developed digital strategy for Human Activist, Dr. John Carlos, Bronze Medalist of the 1968 Olympics with a gain of over 50k followers.
- Former Communications Board Chair for Black Methodist for Church Renewal.
- Strategic communications plan and implementation for Nashville 2021 citywide Juneteenth Celebration.
- Technical Producer for Strengthening the Black Church LIT Conference virtual conference.
Timeline
DIRECTOR OF MARKETING
GraceWorks Ministries
09.2023 - 03.2025
SENIOR MANAGER OF MARKETING
National Museum of African American Music
01.2022 - 09.2022
DIGITAL MARKETING AND CONTENT STRATEGIST
General Council on Finance and Administration
09.2019 - 12.2021
COMMUNICATIONS SPECIALIST
Tennessee Conference of the United Methodist Church
01.2019 - 09.2019
CONSULTANT, STRATEGIC MARKETING AND COMMUNICATIONS
PURVAIB Creative
12.2017 - 11.2023
Master of Arts - Strategic Communications
Liberty University
Bachelor of Science - Business Administration Marketing
University of Arkansas
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