BRENNEN MACE
Los Angeles,California
Summary
Sales Development Representative with deep experience prospecting home service businesses through high-probability outbound. Proven ability to identify, prioritize, and engage accounts with clear revenue upside using data-driven prospecting, competitive analysis, and cold calling. Background includes building outbound pipelines from scratch, qualifying owner-operators, and booking sales conversations in competitive local markets. Strong understanding of home services, SMB buying behavior, and consultative selling.
Overview
3
3
years of professional experience
Work History
Founder & Sales Operations Lead Los Angeles, CA
Señor Bubbles Cleaning Co.
Los Angeles, California
01.2025 - Current
- Launched and scaled a residential and commercial cleaning business from zero to $5K+ MRR in under 30 days through outbound outreach, local SEO, and high-converting landing pages
- Built and managed a CRM-based client funnel to track estimates, follow-ups, and bookings
- Closed 10-15 new clients/month using cold email, referral incentives, and Google Business optimization
- Created SOPs for cleaning crews, VA checklists, and customer onboarding to streamline fulfillment • Negotiated and secured B2B and B2C contracts with real estate managers and post-construction sites
- Leveraged customer reviews, UGC, and SEO content to rank organically across 10+ local cities • Implemented time-saving automations (Booking Koala + Google Calendar + CRM integration)
Sales Development Representative
Nesta Sites
Winnipeg , Manitoba
01.2025 - 12.2025
- Executed high-probability outbound prospecting by identifying underperforming Google Business Profiles (GBPs) in competitive local markets and prioritizing accounts with clear revenue upside
- Sourced and qualified home service businesses by benchmarking GBPs against top-ranking competitors using Local Dominator and competitive SERP analysis to determine the best ICP
- Built targeted call lists by filtering prospects based on rank position, review velocity, category relevance, and competitive density
- Conducted high-volume cold calling to owner-operators and decision-makers with outreach tailored to each prospect’s specific visibility gaps
- Leveraged multiple prospecting and enrichment tools to validate business data and eliminate low-intent accounts
- Delivered consultative outbound conversations, positioning opportunities around missed Google Maps and local SEO performance rather than generic marketing pitches
- Applied direct industry experience in local services to build credibility quickly, handle objections, and book qualified sales conversations
Sales Development & Lead Gen Strategist
TOWN AND COUNTRY MOVING AND STORAGE
Pasadena, CA
06.2023 - 01.2025
- Generated $100K+ in revenue by driving outbound and inbound pipeline through targeted prospecting, local SEO strategy, and direct outreach to home service customers
- Identified and prioritized high-intent local accounts by analyzing search visibility, competitive positioning, and demand signals within service-area markets
- Conducted direct outreach and follow-ups with homeowners and decision-makers, qualifying needs and booking sales conversations
- Built and managed CRM workflows to track leads, follow-ups, and conversion outcomes across inbound and outbound channels
- Launched and optimized appointment-setting processes from scratch, increasing lead-to-booked-job conversion rates
- Partnered closely with operations to ensure clean handoff from booked opportunities through close, improving overall sales velocity
Education
BACHELOR OF ARTS - LEGAL STUDIES
UNIVERSITY OF CALIFORNIA
SANTA CRUZ06.2023
Skills
Sales Development & Prospecting
- High-Probability Outbound Prospecting (HPP)
- Cold Calling & Objection Handling
- Account Prioritization & Territory Research
- Consultative Selling to Owner-Operators
- Pipeline Creation & Qualification
- Discovery & Needs Assessment
Tools & Systems
- CRM Management (Salesforce, HubSpot, Pipedrive)
- Google Business Profile (GBP) Analysis
- Local Dominator & Competitive SERP Analysis
- Lead Sourcing & Enrichment Tools
- Google Workspace
Industry Expertise
- Home Services & Local SMB Sales
- Local SEO & Google Maps Visibility
- SMB Buying Behavior & Sales Cycles
- Marketing-Led Sales Conversations
Leadership Experience
- Vice President, Tau Kappa Epsilon - Upsilon Pi Chapter - University of California, Santa Cruz, 11/01/21, 06/30/23
Led philanthropic initiatives that raised funds for St. Jude’s and local charities while fostering member development, ensuring university compliance, and building strong community ties through volunteer outreach.
Timeline
Sales Development Representative
Nesta Sites
01.2025 - 12.2025
Founder & Sales Operations Lead Los Angeles, CA
Señor Bubbles Cleaning Co.
01.2025 - Current
Sales Development & Lead Gen Strategist
TOWN AND COUNTRY MOVING AND STORAGE
06.2023 - 01.2025
BACHELOR OF ARTS - LEGAL STUDIES
UNIVERSITY OF CALIFORNIA