Brent Carmichael
Fishers,Indiana
Summary
Certified Personal Trainer offers 24 years of experience guiding diverse clients to successfully achieve health and wellness goals. Results-oriented and adaptable with passion for designing training and nutrition plans to maximize performance, improve endurance and increase overall wellbeing. Strategic thinker with exceptional health and wellness expertise.
Passionate Personal Fitness Trainer successful at making workouts fun and rewarding. Expertise in instructing clients on proper lifting techniques and educating clients on nutrition and hydration needs. Experience providing instruction for one-on-one sessions, buddy sessions and group training classes. Certified Personal Trainer offers 24 years of experience guiding diverse clients to successfully achieve health and wellness goals. Results-oriented and adaptable with passion for designing training and nutrition plans to maximize performance, improve endurance and increase overall wellbeing. Strategic thinker with exceptional health and wellness expertise. Multi-talented fitness leader with a successful history helping individuals of all backgrounds improve health, fitness and overall well-being. Knowledgeable about healthy eating, exercise programs and good lifestyle choices. Adept at leading groups and individual coaching sessions to promote wellness. Excellent educator adept at working with people at all skills levels to improve physical strength, stamina and health. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
22
22
years of professional experience
Work History
Sales Manager
Rumble Boxing Gym
02.2023 - Current
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Organized promotional events and interacted with community to increase sales volume.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
Operating Principal/Director of Trainers
F45 Training
10.2018 - 02.2022
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- In charge of running 3 different F45 franchises
- Conducted needs assessments or surveys to determine interest in or satisfaction with wellness and fitness programs, events or services.
- Helped clients set and achieve health and wellness goals.
- Bolstered customer satisfaction ratings by managing issues and providing dedicated service.
- Drove client retention, managing daily classes and individual sessions.
- Increased membership enrollment by using innovative sales and promotional techniques.
- Recruited new participants each month with expertise in relationship-building and personal training.
- Educated customers on preventive care, nutrition, fitness, stress management and ergonomics.
- Trained clients during strength training, cardio vascular exercise and stretching.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Acted as a team leader in group projects, delegating tasks and providing feedback
- Proven ability to learn quickly and adapt to new situations
Regional Sales Manager
Pirtek
10.2017 - 10.2018
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Made onsite sales calls to prospective customers to help sales representatives close lucrative deals.
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Targeted prospects in other territories through careful research of competitor products, services and trends.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
- Delivered consistent and relevant feedback to sales personnel to improve telephone and selling skills.
- Responsible for 12 franchise locations in Indianapolis, Cincinnati, Boston, New Jersey, Philadelphia, St. Louis, Maryland, Cleveland, and Virginia
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Executed successful promotional events and trade shows
Market Sales Manager
Tru Green Chem Lawn Glenarm
10.2016 - 10.2017
- Built relationships with customers and community to establish long-term business growth door to door.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Hired 80+ sales representatives over 1 year-long period.
- Held one-on-one meetings with General Managers to identify selling hurdles and offered insight into best remedy.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Hired, supervised and coached 100+ employees on sales strategies to optimize
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Market Sales Manager
Scotts Miracle-Gro
10.2013 - 10.2016
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Hired, supervised and coached hundreds of employees on sales strategies to optimize performance.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- 2015 regions highest new sale retention.
- 2015 D2D market of the year.
- 2015 most region Y/Y growth
- 2015 regional branch of the year.
- 2014 regions highest new sale retention.
Director of Trainer Development
Dynamic Fitness Management
09.2006 - 10.2013
- Designed specific workout systems for individual clients based on performance ability.
- Trained clients during strength training, cardio vascular exercise and stretching.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Developed, planned and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Educated customers on preventive care, nutrition, fitness, stress management and ergonomics.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Achieved improvements for clients by designing optimal wellness plans and organizing schedules to promote consistency.
- Organized files and created new system for personal fitness plans, records and contracts.
- Trained trainers on personal training in all 24 of our locations in Illinois and St.Louis.
- Sold 600-1000 packages month.
- Trained and developed over 300+members.
- Personal Trainer from (Jan 2004-2006)
- Acquired an average of $30K sales quota/month. Territory growth to 40k/month annually. 130% of quota Y/Y.
- Cultivated 1.2Mil net sales since date of hire.
- Ranked #1 in net sales and Y/Y growth in gym category
Personal Trainer Director
Golds Gym ~
05.2001 - 01.2003
- Designed specific workout systems for individual clients based on performance ability.
- Trained clients during strength training, cardio vascular exercise and stretching.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Developed, planned and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Managed, mentored and demonstrated PT fundamentals for diverse teams.
- Responsible for strategic corporate sales, network maintenance and outside marketing, New product launch and sourcing,
Personal Trainer
Bally's Total Fitness
05.2001 - 01.2003
- Designed specific workout systems for individual clients based on performance ability.
- Trained clients during strength training, cardio vascular exercise and stretching.
- Developed, planned and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Educated customers on preventive care, nutrition, fitness, stress management and ergonomics.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Educated club members about relationship between nutrition and fitness.
- Built customer loyalty by smoothly executing training initiatives.
- Recruited new participants each month with expertise in relationship-building and personal training.
- Explained exercise modifications and contraindicated movements to participants with history of injury
- Trained clients during strength training, cardio vascular exercise, and stretching
- Designed specific workout systems for individual clients based on performance ability
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomic
Education
Bachelor of Arts - Human Service Agency Management
Lindenwood University
Saint Charles, MO05.2001
Skills
- Fitness Program Design
- Relationship and Community Building
- Customer Satisfaction
- Communication and Interpersonal Connection
- Small and Large Group Instruction
- Workout Improvement Techniques
- Training Clients
- Personal Sales
- B2B Sales
- D2D Sales
Coached and played basketball at Lindenwood University
Team Captain of basketball team. Coached for 2 years,
Timeline
Sales Manager
Rumble Boxing Gym
02.2023 - Current
Operating Principal/Director of Trainers
F45 Training
10.2018 - 02.2022
Regional Sales Manager
Pirtek
10.2017 - 10.2018
Market Sales Manager
Tru Green Chem Lawn Glenarm
10.2016 - 10.2017
Market Sales Manager
Scotts Miracle-Gro
10.2013 - 10.2016
Director of Trainer Development
Dynamic Fitness Management
09.2006 - 10.2013
Personal Trainer Director
Golds Gym ~
05.2001 - 01.2003
Personal Trainer
Bally's Total Fitness
05.2001 - 01.2003
Bachelor of Arts - Human Service Agency Management
Lindenwood University
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