BRENT FERDINAND
Conroe,TX
Summary
High Level Management and dedicated team player experienced in overseeing operations of individual and multi-unit facilities. Develops successful programs to improve profitability. Seeking new position with exciting challenges where great skills in communication and people development will be valued.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Finance Manager
Demontrond Houston Store
Houston, TX
01.2024 - Current
- Promoted finance products to customers and sales force to increase penetration.
- Managed relationships with bank reps and buyers
- Collaborated closely with other departments to develop sales and finance goals.
- Monitored cash flow to ensure sufficient liquidity.
- Managed financial transactions involving customers securing auto loans.
- Approved and qualified applications for financing, closed sales contracts and cross-sold insurance products while complying with state laws.
Automotive Finance Manager
AUTONATION FORD KATY
KATY, TX
10.2023 - 12.2023
- Negotiated loan terms and conditions with banks, credit unions, and other lending institutions.
- Reviewed contracts for accuracy prior to signing by customers.
- Ensured compliance with all applicable state and federal regulations pertaining to auto financing services.
- Collaborated with sales staff in order to maximize opportunities for profitable deals.
General Sales Manager
DEMONTROND HOUSTON STORE
HOUSTON, TX
09.2022 - 10.2023
- Developed and implemented strategies to increase sales revenue.
- Monitored customer satisfaction levels and took corrective action when needed.
- Collaborated with marketing team to develop promotional campaigns.
- Analyzed market trends and identified potential new customers.
- Created weekly and monthly reports on sales performance, goals, and objectives.
- Managed staff of 30 sales representatives, providing guidance and support as needed.
- Conducted regular training sessions for new sales personnel.
- Coordinated with other departments to ensure timely delivery of products or services to customers.
- Maintained accurate records of all transactions in the company's CRM system.
- Resolved customer complaints in a timely manner.
- Implemented effective incentive programs for sales reps to boost productivity levels.
- Identified areas needing improvement in order to maximize efficiency.
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
Finance Director
DEMONTROND GMC/BUICK
SPRING, TX
12.2020 - 09.2022
- Reviewed financial reports for accuracy and completeness in compliance with Generally Accepted Accounting Principles.
- Worked with Finance Team of 5 to maintain percentage and performance goals day to day.
- Reviewed applications against established parameters to determine approval, rejection or modification requirements.
- Negotiated loan terms and conditions with banks, credit unions, and other lending institutions.
- Developed strategies to increase auto finance sales volume while maintaining profit margins.
- Prepared and presented financial reports to upper management.
- Created and implemented policies and procedures related to automotive financing activities.
- Reviewed contracts for accuracy prior to signing by customers.
- Provided guidance and advice on the best financing options available for customers.
- Resolved customer complaints regarding auto financing services in a timely manner.
- Conducted regular reviews of existing loan portfolios.
- Maintained accurate records of all transactions related to auto finance services.
- Processed applications for new vehicle loans efficiently and accurately.
General Sales Manager / General Manager
Greenway Automotive
MADISON, AL
01.2014 - 12.2020
- Developed and implemented strategies to increase sales revenue.
- Monitored customer satisfaction levels and took corrective action when needed.
- Collaborated with marketing team to develop promotional campaigns.
- Analyzed market trends and identified potential new customers.
- Created weekly and monthly reports on sales performance, goals, and objectives.
- Conducted regular training sessions for new sales personnel.
- Coordinated with other departments to ensure timely delivery of products or services to customers.
- Maintained accurate records of all transactions in the company's CRM system.
- Resolved customer complaints in a timely manner.
- Assisted in developing pricing models for various products or services offered by the company.
- Negotiated contracts with vendors and suppliers for better pricing terms.
- Mentored and directed employees by conducting one-on-one meetings with salespeople.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Utilized established sales techniques and persuasive communication skills to meet personal sales objectives.
Finance Director
Landers McClarty Group
Huntsville, AL
01.2010 - 01.2014
- Monitored cash flow, prepared monthly financial statements, and analyzed trends to ensure appropriate use of funds.
- Developed and trained Finance Team of 12 within 3 Franchises, Dodge Chrysler Jeep, Subaru, Alfa Romero
- Reviewed financial reports for accuracy and completeness in compliance with Generally Accepted Accounting Principles.
- Developed strategies to improve profitability by analyzing business processes and recommending solutions.
- Negotiated loan terms and conditions with banks, credit unions, and other lending institutions.
- Developed strategies to increase auto finance sales volume while maintaining profit margins.
- Prepared and presented financial reports to upper management.
- Created and implemented policies and procedures related to automotive financing activities.
- Analyzed customer credit histories in order to determine eligibility for loans.
- Reviewed contracts for accuracy prior to signing by customers.
- Provided guidance and advice on the best financing options available for customers.
Finance Director /Used Vehicle Manager
Russ Darrow Group
Milwaukee, WI
12.1999 - 01.2010
- Developed and implemented annual financial plans and budgets.
- Negotiated loan terms and conditions with banks, credit unions, and other lending institutions.
- Developed strategies to increase auto finance sales volume while maintaining profit margins.
- Prepared and presented financial reports to upper management.
- Created and implemented policies and procedures related to automotive financing activities.
- Managed customer accounts to ensure timely payments were made according to loan terms.
- Developed and implemented a sales process to increase customer satisfaction.
- Assisted with the recruitment and training of new sales staff.
- Monitored inventory levels and placed orders for additional stock as needed.
- Maintained accurate records of all vehicles sold, including customer information, pricing data, payment terms.
- Conducted performance reviews of sales staff on a regular basis to ensure they met department goals.
- Negotiated trade-ins and purchase prices with customers.
- Created marketing strategies to promote used car sales in local area markets.
- Ensured that all paperwork was completed accurately and submitted in a timely manner for each vehicle sale.
- Developed relationships with local banks and financial institutions to provide financing options for customers.
Finance Manager
Benson Nissan
New Orleans, LA
06.1995 - 12.1999
- Negotiated loan terms and conditions with banks, credit unions, and other lending institutions.
- Developed strategies to increase auto finance sales volume while maintaining profit margins.
- Analyzed customer credit histories in order to determine eligibility for loans.
Sales Associate
Benson Auto Group
New Orleans, LA
02.1994 - 06.1995
- Greeted customers and provided exceptional customer service.
- Assisted customers with product selection, sizing and styling.
- Provided accurate information about products, prices and services.
Education
Bachelor of Arts - COMMUNICATIONS AND DRAMA
McNeese State University
Lake Charles, LA05-1991
Skills
- Financial Management
- Budget Forecasting
- Strategic Planning
- Business Forecasting
- Verbal and written communication
- Financing expertise
- Insurance Products
- KPI Development
- Coaching and training
- Customer relationship development
- Customer Satisfaction
- Lender relationships
Certification
- AFIP Certified
Affiliations
- Avid Golfer former Collegiate and professional athlete.
Timeline
Finance Manager
Demontrond Houston Store
01.2024 - Current
Automotive Finance Manager
AUTONATION FORD KATY
10.2023 - 12.2023
General Sales Manager
DEMONTROND HOUSTON STORE
09.2022 - 10.2023
Finance Director
DEMONTROND GMC/BUICK
12.2020 - 09.2022
General Sales Manager / General Manager
Greenway Automotive
01.2014 - 12.2020
Finance Director
Landers McClarty Group
01.2010 - 01.2014
Finance Director /Used Vehicle Manager
Russ Darrow Group
12.1999 - 01.2010
Finance Manager
Benson Nissan
06.1995 - 12.1999
Sales Associate
Benson Auto Group
02.1994 - 06.1995
Bachelor of Arts - COMMUNICATIONS AND DRAMA
McNeese State University
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