Summary
Overview
Work History
Education
Skills
References
Timeline
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Brent Larson

Manhattan

Summary

Dynamic Regional Sales Manager with Hustler Turf Industries, driving territory growth from $8 million to $15 million. Expert in dealer management and sales forecasting, I excel in training and mentoring teams. Proven success in securing government contracts and enhancing customer service, consistently exceeding sales objectives through innovative strategies.

Overview

28
28
years of professional experience

Work History

Regional Sales Manager for Kansas, Iowa and Nebraska

Hustler Turf Industries
01.2009 - Current
  • Managed 70 dealers, including residential, commercial and industrial dealers
  • Training of new employee at dealership on products and programs
  • Handling dealer and customer issues in conjunction with factory service department
  • Worked with credit department on dealer’s floor plans and account issues
  • Emphasized inventory control with dealers
  • Knowing when to order and when to purge equipment
  • Focused on commercial sales with an emphasis on government contracts
  • Territory grew from an 8 million to 15 million in a 6-year span
  • Work with marketing on innovative ideas on new programs to promote products and dealerships

Northern Kansas Regional Sales Manager

Hustler Turf Industries
03.1997 - 03.2009
  • Reported to Hustler Turf Industries Director of Sales
  • Managed 18 Hustler Turf Industries dealers, including residential, commercial, and industrial dealers
  • Implemented training for new sales personnel and work with sales force to continually improve their skills to meet goals and objectives
  • Assisted with close of sales and with customer service issues
  • Grew the territory from $1.6 million in sales 2006 to over $2.3 million in 2008
  • Expanded the territory by adding new dealerships
  • Organized and participated in local and national trade shows
  • Participated in forecasting sales to develop budgets

District Sales Manager

Hustler Turf Industries
08.2005 - 11.2006
  • Managed Hustler Turf industries largest dealer in the nations with over $1.3 million in sales
  • Manager on distributor consisting of 7 regional sales representative in 7 states
  • Territory grew from $18 million to $23 million in one year
  • Consulted with distributor on sales and marketing strategies to meet annual goals
  • Worked with the distributor on sales and service schools
  • Participated in local and national trade shows

Western Kansas Regional Sales Manager

Hustler Turf Industries
01.2000 - 07.2005
  • Spearheaded the first Hustler Turf Industries dealer network in Kansas
  • Evaluated areas of potential sales and distribution of products
  • Went from 1 dealer to over 15 dealers in the state of Kanas
  • Participated in local and national trade shows

Branch Manager, Western Kansas

Hustler Turf Industries
03.1997 - 12.2000
  • Serviced over 50 counties in Kansas
  • Developed new and maintained existing customer sales
  • Worked directly with municipalities, school districts and state organizations
  • Advised Hustler Turf Industries on state contracts
  • Demonstrated products to potential customers
  • Participated in local trade shows

Education

Bachelor of Science - Horticulture, Turf Management

Kansas State University
Manhattan, KS

Skills

  • Dealer management
  • Sales forecasting
  • Inventory control
  • Commercial sales
  • Government contracts
  • Customer service
  • Sales presentations
  • Employee training
  • Training and mentoring

References

Available upon request.

Timeline

Regional Sales Manager for Kansas, Iowa and Nebraska

Hustler Turf Industries
01.2009 - Current

District Sales Manager

Hustler Turf Industries
08.2005 - 11.2006

Western Kansas Regional Sales Manager

Hustler Turf Industries
01.2000 - 07.2005

Northern Kansas Regional Sales Manager

Hustler Turf Industries
03.1997 - 03.2009

Branch Manager, Western Kansas

Hustler Turf Industries
03.1997 - 12.2000

Bachelor of Science - Horticulture, Turf Management

Kansas State University

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Brent Larson