Canvas
Brent Rapisardi
Marketing Professor
Methuen,MA
Summary
Experienced Marketing Professor with 16 years in higher education and 23 years in professional marketing roles. Specializes in ABM, lead nurturing, and demand generation. Proven track record in successful campaigns and team leadership. Skilled in online teaching, curriculum planning, and staff management. Dedicated to student success through clear communication and engaging instruction. Passionate about inspiring the next generation of marketing professionals.
Overview
24
24
years of professional experience
4
4
Certifications
Work History
Adjunct Faculty, Marketing
Endicott College
1 2024 - Current
- Currently instructing BUS370 at Gerrish School of Business, emphasizing business problem-solving, literary reviews, and information synthesis in business writing
- Improve student performance through clear goal-setting and effective communication of performance metrics
- Engage students with compelling classroom discussions on relevant topics, enhancing learning and retention.
- Incorporated diverse instructional techniques to accommodate various learning styles within classroom setting
Adjunct Faculty, Marketing
Maryville University
09.2019 - Current
- Taught Principles of Marketing, covering fundamental concepts such as market segmentation, targeting, and positioning.
- Designed and instructed Marketing and Digital Media course, integrating cutting-edge digital marketing strategies and platforms to enhance student understanding and real-world application.
- Facilitated dynamic discussions and case studies in Consumer Behavior course, exploring psychological and sociological factors influencing consumer decision-making processes.
Adjunct Faculty: Marketing
Westcliff University
06.2013 - Current
- Instruct undergraduate and graduate-level marketing courses, emphasizing Consumer Buyer Behavior, Digital Marketing, and Marketing Strategies
- Cover diverse topics such as international marketing, market research, analytics, brand marketing, and product strategy
- Led pilot program with sister university in Nepal, teaching, and mentoring on-site professors in communication and grading best practices.
Adjunct Professor, Marketing
Southern New Hampshire University
05.2012 - Current
- Instruct diverse undergraduate and graduate marketing courses, fostering an engaging learning environment
- Cultivate student learning by implementing innovative and effective teaching practices
- Monitor progress of designated group of learners, offering proactive support at critical stages in their educational journey
- Teach range of courses, including Introduction to Marketing, Advertising and Media Planning, Advertising Campaigns, Digital Marketing Strategies, Consumer Buyer Behavior, and Search Engine Marketing.
Director - Account Based Marketing
Poppulo
11.2022 - 01.2024
- Pioneered the establishment of a groundbreaking ABM program from inception
- As head of the Global ABM Marketing team exceeded pipeline goals by an impressive 113%
- Spearheaded the innovation and execution of impactful 1:Many, 1:Few, and 1:1 ABM campaign strategies
- Crafted and implemented compelling air-cover digital ads, targeted BDR outreach, personalized direct mail/gifting, and engaging events
- Cultivated robust cross-functional collaborations with sales leadership, fostering synergies and enhancing overall account team effectiveness.
Senior Manager, ABM Campaigns
Twilio
01.2021 - 11.2022
- Managed Global ABM Marketing team, overseeing team of 4 direct reports
- Architected and implemented innovative sales-executed outbound marketing programs, strategically nurturing sales pipeline
- Developed integrated strategies encompassing air-cover digital ads, targeted BDR outreach, personalized direct mail/gifting, and dynamic events
- Achieved outstanding results in 2021, with campaigns generating $12 million in direct pipeline
- One of three global marketers invited to Sales Club in 2022, acknowledged for direct and impactful contributions to sales pipeline generation.
Senior Global Campaign Manager
Alert Logic
12.2019 - 12.2020
- Orchestrated successful implementation of 6Sense data intent tool, enhancing sales and marketing collaboration
- Pioneered development of innovative intent-driven ABM campaigns, effectively boosting pipeline growth by 20%
- Designed and executed topically relevant webinar programs tailored to market needs and key trends
- Devised and executed integrated regional event programs, surpassing benchmark with average of 2.5 times number of qualified opportunities per program
- Assumed pivotal role in sales enablement, educating BDRs and AEs on crucial campaigns and prevailing industry trends, enhancing team effectiveness and knowledge.
Adjunct Faculty
Concordia University
01.2016 - 01.2020
- Transformed undergraduate digital marketing curriculum as part-time faculty, infusing it with dynamic content and innovative teaching approaches
- Developed and implemented forward-looking curriculum covering digital marketing strategy, content marketing, search engine marketing, email marketing, and growth hacker marketing
- Fostered lively class discussions to enhance student engagement and comprehension, while also creating entirely new and optimized digital marketing curriculum.
Senior Field Marketing Manager - Americas
Alert Logic
09.2018 - 12.2019
- Collaborated with Sales to craft and execute dynamic demand generation plans, consistently achieving 10% growth in pipeline and revenue bookings on average
- Initiated strategic ABM and persona-driven campaigns, meticulously targeting key accounts, and buying team members across different regions
- Conducted in-depth analysis of campaign performance, target account contact gaps, and overall data hygiene utilizing Salesforce.com
- Fostered cross-functional collaboration within broader marketing organization, leveraging field observations to implement highly effective integrated campaigns.
Industry Marketing Manager, Financial Services
Pegasystems
07.2017 - 09.2018
- Formulated impactful global demand generation strategies, specifically tailored to target global banks
- Developed and implemented persona-driven ABM campaigns, strategically targeting key members of Fintech buying teams
- Collaborated seamlessly with cross-functional teams to execute comprehensive social, event, email, and content strategies
- Conducted detailed analysis of digital activity utilizing Tableau reporting for informed decision-making
- Engaged with internal subject matter experts and third-party analysts, such as Gartner, to craft targeted content that resonated with intended audience.
Field Marketing Manager, Americas
Salesforce (Formerly Click Software)
05.2016 - 07.2017
- Spearheaded end-to-end development of events programs, meticulously managing pre-show, post-show activities, encompassing fulfillment, sales briefings, and post-event marketing strategies
- Collaborated closely with regional and global sales teams to conceptualize and execute targeted campaigns, proposing sales-specific initiatives leveraging Marketo and Salesforce
- Collaborated with sales team to formulate impactful campaigns, including ABM strategies, to penetrate regional territories and cultivate pipeline growth
- Maintained oversight of collateral inventory and facilitated sourcing of printing needs and giveaway items for industry events and trade shows
- Held key role as gatekeeper of Americas marketing budget for field marketing, providing final approval for selected execution strategies
- Collaborated closely with agencies on various campaigns, spanning online & digital, content syndication, email, events, and graphic design, ensuring a cohesive and impactful marketing approach.
Director of Field Enablement
TechTarget
10.2015 - 05.2016
- Cultivated in-depth understanding of client challenges and market dynamics, delivering targeted trainings and educational materials to enhance sales and support teams' capabilities
- Partnered with Sales leaders to align with priorities, identifying growth opportunities and contributing to key account development
- Spearheaded comprehensive product training initiatives for product launches, taking ownership of all sales/GTM team trainings
- Engineered tools, processes, and collateral to optimize sales productivity and effectiveness and strategically position key offerings
- Played a pivotal role in developing and executing content marketing strategies, creating leadership resources like independent/joint studies and impactful content.
Director, Client Consulting
TechTarget
01.2014 - 10.2015
- Lead a team of Client Consulting Managers and Associates across diverse media groups
- Enhanced the positioning of Client Consultants, fostering stronger relationships with sales staff, media group publishers, and sales directors on client strategy and development
- Evaluated potential talent and provided recommendations to the Vice President of Client Consulting for acquisition
- Conducted annual talent evaluations, delivering formal reviews and recommending compensation increases as needed
- Presented strategic insights and market research to inform and optimize marketing programs.
Senior Client Consulting Manager, Team Lead
TechTarget
01.2014 - 12.2014
Client Consulting Manager, Global Accounts
TechTarget
08.2011 - 12.2013
Adjunct Faculty, Marketing
DeVry University
05.2008 - 05.2013
- Energized and revamped the undergraduate digital marketing curriculum, injecting innovation, and dynamic content as part-time faculty
- Crafted and executed a cutting-edge curriculum encompassing digital marketing strategy, content marketing, search engine marketing, email marketing, and growth hacker marketing
- Ignited student engagement through vibrant class discussions while spearheading the development of an entirely new, optimized digital marketing curriculum.
Marketing Analyst
Roadscholar
04.2010 - 02.2011
Marketing Analyst
ElizaCorp
05.2009 - 03.2010
Senior Account Manager
Mercury Media Holdings
01.2006 - 05.2009
Senior Media Buyer
Mercury Media Holdings
01.2002 - 01.2006
Media Buyer
Mercury Media Holdings
01.2001 - 01.2002
Media Assistant
Mercury Media Holdings
05.2000 - 01.2001
Education
MBA - Marketing
Bentley University
Waltham, MassachusettsBachelor of Science - Marketing
Bridgewater State University
Bridgewater, Massachusetts 05.2001 -
Skills
Curriculum planningundefined
Certification
Google Analytics 4 Individual Qualification
Software
Brightspace
Moodle
ZoomInfo
6Sense
Timeline
Director - Account Based Marketing
Poppulo
11.2022 - 01.2024
Senior Manager, ABM Campaigns
Twilio
01.2021 - 11.2022
Senior Global Campaign Manager
Alert Logic
12.2019 - 12.2020
Adjunct Faculty, Marketing
Maryville University
09.2019 - Current
Senior Field Marketing Manager - Americas
Alert Logic
09.2018 - 12.2019
Industry Marketing Manager, Financial Services
Pegasystems
07.2017 - 09.2018
Field Marketing Manager, Americas
Salesforce (Formerly Click Software)
05.2016 - 07.2017
Adjunct Faculty
Concordia University
01.2016 - 01.2020
Director of Field Enablement
TechTarget
10.2015 - 05.2016
Director, Client Consulting
TechTarget
01.2014 - 10.2015
Senior Client Consulting Manager, Team Lead
TechTarget
01.2014 - 12.2014
Adjunct Faculty: Marketing
Westcliff University
06.2013 - Current
Adjunct Professor, Marketing
Southern New Hampshire University
05.2012 - Current
Client Consulting Manager, Global Accounts
TechTarget
08.2011 - 12.2013
Marketing Analyst
Roadscholar
04.2010 - 02.2011
Marketing Analyst
ElizaCorp
05.2009 - 03.2010
Adjunct Faculty, Marketing
DeVry University
05.2008 - 05.2013
Senior Account Manager
Mercury Media Holdings
01.2006 - 05.2009
Senior Media Buyer
Mercury Media Holdings
01.2002 - 01.2006
Bachelor of Science - Marketing
Bridgewater State University
05.2001 -
Media Buyer
Mercury Media Holdings
01.2001 - 01.2002
Media Assistant
Mercury Media Holdings
05.2000 - 01.2001
Adjunct Faculty, Marketing
Endicott College
1 2024 - Current
MBA - Marketing
Bentley University
Google Analytics 4 Individual Qualification
AWS Business Professional
Google Ads: Search
HubSpot: Social Media
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