Brent Williams
Berkshire,UK
Summary
Strong leader and problem solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. With a proven track record of building a business to high provability within 6 years in an overseas market. Highly driven professional with 12 years sales management experience and nearly 20 years’ progressive general management experience. Possessing a passion for delivery of top class customer service only surpassed by the mindset for sales and exceeding targets for success.
Overview
19
19
years of professional experience
Work History
Co-Founder
Vendor20 Group
08.2023 - Current
- First group of it's kind combining automotive leading vendors to drive collaborative results with their experience and knowledge for a better and smarter industry within automotive #bettertogether
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Established foundational processes for business operations.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Identified business development challenges and customer concerns for proactive resolution.
- Conducted target market research to identify advantageous trends.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Chief Executive Officer and Founder
Snapcell Inc
03.2018 - 08.2023
- Lead the overall strategy and direction whilst incorporating the company mission and vision. Developing and executing a successful business plan that resulted in achieving a million+ dollar company within 6 years.
- Partnered with management throughout departments to develop viable and effective business strategies
- Supervised operations of the company to ensure the corporate vision is managed and realized on a day-to-day basis
- Strategized the financial, organizational and commercial success of the company through continual development and improvement ensuring the company is compliant with all applicable laws and regulations.
- Building and maintaining a strong company culture
Sales Director
Wilsons Automotive
10.2014 - 03.2018
- Directed and successfully progress all franchises to record sales average £1050 per unit + F&I helping the company reached the top 20 RoS 2.4% in the country that led me to receive an Am Online award.
- Maximized trade sales to £433 per unit average spread across retail outlet and auction
- Built and directed a Contact Center for both out bounds / inbound leads and customer care.
- Built, directed and implemented a handover team for used cars
- Created and developed, in conjunction with my HR team, full training paths for Wilson's existing staff and new employees
- Mentor for 14 Managers / staff count ranged between 70 - 90 in total
Branch Manager
Wilsons Automotive
09.2011 - 10.2014
- Managed and successfully doubled the sales and retail hours in less than 2 years, also achieving band 1 for the first time in dealerships history in CSI (Customer Success Index).
- Achieved average used car sales of 80 per month increasing new cars from 1% to 4% in local area.
- Imposing new to the industry after sales control software.
- Optimized the effectiveness of my team with new development and leadership programs.
- Built an excellent and very successful business relationship with the manufacturer.
Sales Director - Founder
Intelligent Luggage
04.2009 - 08.2011
- Orchestrated a successful strategy for sales of a novel range of self weighing suitcases in the UK. Main duties
- Recruiting, training and motivating sales team consistently achieving and exceeding targets.
- Managing key regional and national accounts.
- Establishing new business with all major retailers in the UK and overseas.
- Formulating and implementing an internet marketing strategy.
- Producing press releases, covered in the Daily Express, Travel Goods Magazine, Take A Break and as seen on Ideal World Shopping channel.
- Attending exhibitions and building on network of prospective clients.
- Networking for new clients in overseas territories.
Regional Sales Manager
West London Motor Group (WLMG)
08.2007 - 04.2009
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Managed three dealerships and successfully created and embedded a motivated, customer focused team that delivered excellent business
- Training, mentoring and managing three Sales Managers
- Overseeing inventory stock control and reporting daily to Managing Director
- Managing profit margins, staff appraisals and internet marketing strategies.
- Liaising with Nissan and monitoring customer satisfaction reports.
- Performing regular visits to dealerships and maintaining and developing new B2B business.
- Managing other support services including finance and administration.
- Driving the 'customers experience’ within the dealerships.
General Sales Manager
West London Motor Group (WLMG)
01.2007 - 08.2007
- Managed stacking and controlling of deals for sales executives and successfully drove the sales department.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Converted the business centre and fleet side of Hanwell dealership in to healthy profits.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Developed Business Managers to their full potential in every area (VRP, CPI, F&I).
- Monitored the after sales department and internal costs along with the Customer Satisfaction Index.
- Prepared and executed weekly reports for the Managing Director and prepared commission sheets for the department.
- Underwriting all trade and selling to the trade.
- Daily monitoring of EGM (later changed to Contact Advantage).
- Overseeing upkeep of all deal books, weekly stock checks, press checks and internet coverage.
- Maintaining a high standard of operational efficiency across the entire site.
- Honed solid proficiency and knowledge of the Kerridge system.
Business 2 Business Manager
West London Motor Group (WLMG)
02.2005 - 01.2007
- Launched the first business centre in the West London Group and oversaw two additional Business 2 Business Consultants across the group.
- Commended (2nd place) for Business 2 Business at the 2006 Motor Trade Awards.
- Direct mailing, database management and quarterly business centre updates.
- Controlling all key contracts including Enterprise Rent a Car (ranging from 500 to 750 cars per year).
- Sourcing new business contracts and controlling all Nissan audits twice yearly.
- Ensuring all tools and ramps are compliant to Nissan standards.
- Organizing and overseeing off site events
- Facilitating training in all products.
Sales Executive
West London Nissan (WLMG)
07.2004 - 02.2005
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
Skills
- Motivated sales strategist with highly visible management accountabilities and proven expertise for orchestrating significantly increased growth, profitability and efficiency of operational processes
- Proven track record opening new market segments, generating new revenue, establishing new strategic vision and developing new business opportunities
- Record, developing and motivating multi-disciplinary teams, consistently to set goals within schedule and budget
- Exceptional communicator and professional presenter with expertise in strategic and consultative selling
- Motivated achiever who consistently exceeds goals, earning high stakeholder / client satisfaction rating
- Track record in forging successful commercial alliances, partnerships and stakeholder relationships
Accomplishments
- Inc5000 top 500 - number 366 fastest growing companies in the USA ~2022
- AWA Award Winner Video Innovator in Automotive ~ 2022
- AWA Award Winner Video Innovator in Automotive ~ 2023
- Kain Vendor Shark Tank Award ~ 2023
Core Qualifications
- Strategic planning
- Business operations
- People management
- Budgeting and expense control
- Staff development and motivation
- Sales and business development
- Efficiency improvement
- Loss prevention / shrink control
- Building business and stakeholder relationships
Affiliations
- DealershipNews podcast
- Strategy with Jason podcast
- Modern Retailing Conference ~ 2022 presenter session
- Kain Clients and Friends Conference ~ 2023 presenter session
Timeline
Co-Founder
Vendor20 Group
08.2023 - Current
Chief Executive Officer and Founder
Snapcell Inc
03.2018 - 08.2023
Sales Director
Wilsons Automotive
10.2014 - 03.2018
Branch Manager
Wilsons Automotive
09.2011 - 10.2014
Sales Director - Founder
Intelligent Luggage
04.2009 - 08.2011
Regional Sales Manager
West London Motor Group (WLMG)
08.2007 - 04.2009
General Sales Manager
West London Motor Group (WLMG)
01.2007 - 08.2007
Business 2 Business Manager
West London Motor Group (WLMG)
02.2005 - 01.2007
Sales Executive
West London Nissan (WLMG)
07.2004 - 02.2005
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