Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bret Crowell

Englewood,OH

Summary

Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Bringing 25+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.

Overview

25
25
years of professional experience

Work History

General Sales Manager

Beau Townsend Ford
Vandalia, OH
06.2016 - Current
  • Developed and implemented strategies to increase sales revenue.
  • Monitored customer satisfaction levels and took corrective action when needed.
  • Collaborated with marketing team to develop promotional campaigns.
  • Analyzed market trends and identified potential new customers.
  • Created weekly and monthly reports on sales performance, goals, and objectives.
  • Managed staff of 30-40 sales representatives, providing guidance and support as needed.
  • Conducted regular training sessions for new sales personnel.
  • Coordinated with other departments to ensure timely delivery of products or services to customers.
  • Maintained accurate records of all transactions in the company's CRM system.
  • Resolved customer complaints in a timely manner.
  • Assisted in developing pricing models for various products or services offered by the company.
  • Negotiated contracts with vendors and suppliers for better pricing terms.
  • Advised senior management on changes in product offerings based on customer feedback and market conditions.
  • Implemented effective incentive programs for sales reps to boost productivity levels.
  • Organized trade shows, conferences, seminars., to promote company's products and services.
  • Identified areas needing improvement in order to maximize efficiency.
  • Analyzed competitor strategies to gain an edge over them in the marketplace.
  • Utilized data analytics tools to monitor progress against set targets.
  • Reviewed customer feedback surveys regularly and devised plans accordingly.
  • Ensured compliance with applicable laws and regulations related to sales activities.
  • Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
  • Mentored and directed employees by conducting one-on-one meetings with salespeople.
  • Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
  • Utilized established sales techniques and persuasive communication skills to meet personal sales objectives.
  • Reviewed inventory data to make adjustments, evaluate forecasts and meet demands.
  • Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
  • Identified weaknesses and implemented sales and business practices training to improve performance.
  • Maintained department profitability while controlling expenses and promoting customer satisfaction.
  • Stayed up-to-date on extensive company products and services.
  • Managed, hired and trained 20-30 high-performing sales and support team, maximizing overall profitability by setting benchmarks throughout budget development.
  • Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.
  • Followed up with existing customers to generate new prospective buyers through referrals.
  • Established customer-centric focus throughout Beau Townsend Ford Lincoln culture to build loyalty and retention.
  • Decreased total overhead expenses by negotiating with vendors.
  • Updated and maintained dealership website and social media accounts.
  • Defined goals and objectives to generate more than $11,000,000 annually in sales revenue.
  • Developed and implemented strategies for sales, customer service, inventory control, financial management and other areas of operations.
  • Established budgets and monitored performance against budget objectives.
  • Reviewed financial statements including profit and loss accounts, balance sheets, cash flow statements, ensuring accuracy of data.
  • Analyzed automotive industry trends, customer needs and competition activities to develop new products and services or adjust existing services.
  • Monitored employee attendance records and absences in order to maintain staffing levels necessary for effective operations.
  • Resolved customer complaints in a timely manner while maintaining consistent quality standards.
  • Managed day-to-day operations of dealership including scheduling of staff hours, assigning tasks and monitoring workflow.
  • Evaluated current policies and procedures for efficiency; recommended changes when appropriate.
  • Maintained open communication channels between department heads so that everyone is informed on important matters affecting the dealership's success.
  • Directed training programs designed to enhance employee skillsets relevant to their positions within the organization.
  • Participated in trade shows and exhibitions representing the dealership while networking with other industry professionals.
  • Cultivated strong value-added relationships with customers daily by delivering product knowledge to drive business development.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.
  • Completed thorough opening, closing and shift change functions to maintain operational standards each day.
  • Resolved customer inquiries and complaints requiring management-level escalation.
  • Delegated work to staff, setting priorities and goals.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Recruited and trained new employees to meet job requirements.
  • Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
  • Mediated conflicts between employees and facilitated effective resolutions to disputes.
  • Planned and led team meetings to review business results and communicate new and ongoing priorities.
  • Organized team activities to build camaraderie and foster pleasant workplace culture.
  • Proposed or approved modifications to project plans.

General Sales Manager

Walker Toyota Pontiac Mitsubishi
Miamisburg, OH
05.1999 - 06.2016
  • Developed and implemented strategies to increase sales revenue.
  • Monitored customer satisfaction levels and took corrective action when needed.
  • Collaborated with marketing team to develop promotional campaigns.
  • Analyzed market trends and identified potential new customers.
  • Created weekly and monthly reports on sales performance, goals, and objectives.
  • Managed staff of 30 sales representatives, providing guidance and support as needed.
  • Conducted regular training sessions for new sales personnel.
  • Coordinated with other departments to ensure timely delivery of products or services to customers.
  • Maintained accurate records of all transactions in the company's CRM system.
  • Resolved customer complaints in a timely manner.
  • Assisted in developing pricing models for various products or services offered by the company.
  • Negotiated contracts with vendors and suppliers for better pricing terms.
  • Advised senior management on changes in product offerings based on customer feedback and market conditions.
  • Implemented effective incentive programs for sales reps to boost productivity levels.
  • Organized trade shows, conferences, seminars., to promote company's products and services.
  • Identified areas needing improvement in order to maximize efficiency.
  • Analyzed competitor strategies to gain an edge over them in the marketplace.
  • Utilized data analytics tools to monitor progress against set targets.
  • Reviewed customer feedback surveys regularly and devised plans accordingly.
  • Ensured compliance with applicable laws and regulations related to sales activities.
  • Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
  • Mentored and directed employees by conducting one-on-one meetings with salespeople.
  • Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
  • Utilized established sales techniques and persuasive communication skills to meet personal sales objectives.
  • Reviewed inventory data to make adjustments, evaluate forecasts and meet demands.
  • Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
  • Identified weaknesses and implemented sales and business practices training to improve performance.
  • Maintained department profitability while controlling expenses and promoting customer satisfaction.
  • Stayed up-to-date on extensive company products and services.
  • Managed, hired and trained 20-30 high-performing sales and support team, maximizing overall profitability by setting benchmarks throughout budget development.
  • Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.
  • Followed up with existing customers to generate new prospective buyers through referrals.
  • Established customer-centric focus throughout Walker Automotive culture to build loyalty and retention.
  • Decreased total overhead expenses by negotiating with vendors.
  • Updated and maintained dealership website and social media accounts.

Education

High School Diploma -

Northmont High School
Clayton, OH
08-1995

Skills

  • Sales Coaching
  • Automotive Systems
  • Leadership and Team Building
  • Price Structuring
  • Sales Leadership
  • Policy Enforcement
  • Sales Presentations
  • Customer Service and Retention
  • Training and Coaching
  • Performance Improvements
  • Profitability Improvement
  • Sales Planning and Implementation
  • Budgeting and Finance
  • Staff Training
  • Advertising and Marketing
  • Sales Analytics
  • Dealership Operations
  • Team Development
  • Marketing Support
  • Revenue Generation
  • Sales Operations
  • Employee Coaching
  • Employee Motivation
  • Goal Setting
  • Competitive Analysis
  • Compliance Management
  • Customer Relations
  • Process Improvement
  • Customer Service
  • Business Development
  • Cost Control
  • Written Communication
  • Organizational Skills
  • Negotiation
  • Time Management
  • Professionalism
  • Analytical Skills
  • Attention to Detail
  • Positive Attitude
  • Decision-Making
  • Professional Demeanor
  • Hiring and Training
  • Problem-Solving
  • Negotiation and Conflict Resolution
  • Lead Generation
  • Multitasking
  • Analytical Thinking
  • Computer Skills

Timeline

General Sales Manager

Beau Townsend Ford
06.2016 - Current

General Sales Manager

Walker Toyota Pontiac Mitsubishi
05.1999 - 06.2016

High School Diploma -

Northmont High School

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Bret Crowell