Bret Snider
Aliso Viejo,CA
Summary
Visionary leader in product management with a focus on innovation and strategic business alignment. Known for driving cross-functional teamwork and executing successful marketing initiatives that elevate brand presence and market share.
Overview
28
28
years of professional experience
Work History
Director of Product Management
Fuse Interactive
Irvine, California
03.2015 - 11.2025
- Directed cross-functional global teams, including senior R&D and marketing staff at Kawasaki Motors Corporation (Japan) and American Kawasaki Motors (USA), to develop and execute impactful marketing campaigns.
- Aligned product and marketing strategies with organizational goals to boost brand equity and drive growth.
- Trained and mentored junior marketing team members to enhance skill sets.
Senior Product Planning Manager, Powersports
Warn Industries Inc.
Portland, Oregon
10.2014 - 02.2015
- Created comprehensive product roadmaps for powersports applications, aligning with organizational goals and market demands.
- Facilitated stakeholder engagement sessions to collect feedback and guide product direction.
Product Planning Manager
American Kawasaki Motors
Foothill Ranch, California
02.2012 - 09.2014
- Created comprehensive product roadmaps for SxS, ATV, and PWC sub-brands, aligning with strategic goals and market trends.
- Facilitated collaboration among R&D, marketing, and sales teams to ensure product coherence.
- Conducted competitive analysis to guide product development and enhance positioning strategies.
- Developed effective product training materials and resources in collaboration with sales teams.
Division Manager, Parts & Accessories
Yamaha Motor Corporation, USA
Cypress, California
06.2007 - 02.2012
- Executed strategic business plans aligning with corporate goals.
- Managed cross-functional team for Genuine Yamaha PG&A product portfolio development and lifecycle management.
- Introduced VOC research techniques to inform new product development and communication strategies.
Director of Marketing and Advertising
White Brothers Performance Products
Yorba Linda, California
12.2005 - 05.2007
- Developed and implemented comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to execute successful advertising campaigns across multiple platforms.
Product Planning Segment Leader
Honda R&D Americas Inc.
Torrance, California
03.1998 - 11.2005
- Directed new product development and lifecycle management within assigned portfolio.
- Executed brand strategies resulting in incremental growth and enhanced market share.
Education
Bachelor of Science - Psychology
San Diego State University
San Diego, CA02-1998
Skills
- Brand management
- Product positioning
- Cross-functional leadership
- Business strategy
- Innovation champion
- Stakeholder engagement
- Team collaboration
Timeline
Director of Product Management
Fuse Interactive
03.2015 - 11.2025
Senior Product Planning Manager, Powersports
Warn Industries Inc.
10.2014 - 02.2015
Product Planning Manager
American Kawasaki Motors
02.2012 - 09.2014
Division Manager, Parts & Accessories
Yamaha Motor Corporation, USA
06.2007 - 02.2012
Director of Marketing and Advertising
White Brothers Performance Products
12.2005 - 05.2007
Product Planning Segment Leader
Honda R&D Americas Inc.
03.1998 - 11.2005
Bachelor of Science - Psychology
San Diego State University