BRETT ALPERN
Jacksonville Beach,FL
Summary
Innovative Chief Marketing Officer known for high productivity and efficient task completion. Specialize in strategic brand management, digital marketing campaigns, and market analytics. Excel in leadership, communication, and creative problem-solving to drive brand growth and engagement.
Overview
7
7
years of professional experience
Work History
Co-founder & Chief Marketing Officer
A1A Marketing & Consulting Co.
Jacksonville Beach, FL
11.2022 - Current
- Spearhead marketing strategies and initiatives, driving brand awareness and client acquisition for multiple sectors
- Oversee all digital marketing efforts, including content creation, SEO, and paid advertising, ensuring consistent growth in online visibility
- Build and lead a dynamic marketing team, fostering collaboration to execute multi- channel campaigns and deliver measurable outcomes for clients
- Conduct comprehensive market analysis and audience segmentation, optimizing campaigns for improved ROI and lead generation
- Establish and maintain strategic partnerships with local businesses and influencers, expanding company reach and client base
- Manage client relationships, ensuring timely project delivery, client satisfaction, and continued business growth
Marketing Analyst
MII Media and Marketing
Jacksonville Beach, FL
11.2022 - 11.2023
- Conducted detailed market research, identifying new target audiences and increasing customer acquisition by 20%
- Developed and presented marketing insights to senior leadership, informing decision-making and enhancing strategic direction
- Built and maintained strong customer relationships, nurturing leads through personalized outreach and follow-ups
- Prospected for new business by leveraging cold calling, emails, and in-person meetings, generating new revenue streams
- Designed, curated, and scheduled content for social media accounts, growing online presence and engagement for both clients and internal accounts
- Acquired an in-depth knowledge of diverse service offerings, tailoring solutions to meet specific client goals
Account Coordinator
Integrity Designs
St. Augustine, FL
09.2019 - 11.2022
- Managed client projects and budgets, ensuring successful and timely execution of key initiatives
- Maintained proactive and clear communication with clients, providing updates and addressing concerns throughout the design process
- Coordinated subcontractors and internal teams, ensuring all project timelines were met
- Played a key role in business development through prospecting and relationship- building efforts, contributing to company growth
- Acted as a client advocate, ensuring high levels of service quality, accuracy, and attention to detail in all deliverables
Communications Agent
Four Seasons Hotels and Resorts
Boston, MA
05.2019 - 09.2019
- Managed high volumes of guest inquiries via calls, emails, and 24-hour chat service, ensuring efficient communication and guest satisfaction
- Enforced hotel protocols to address and resolve guest concerns, ensuring a seamless guest experience
- Assisted the sales team with upselling suites, contributing to hotel revenue growth
- Conducted daily reports to identify budget constraints and prioritize guest services, balancing luxury experience with operational costs
Apparel Buyer/Social Media Manager
Surf Station
St. Augustine, FL
06.2017 - 04.2019
- Negotiated with product representatives to source apparel, ensuring optimal inventory levels while maintaining budgetary constraints
- Managed and created engaging social media content, driving online engagement and boosting brand visibility
- Monitored website traffic and utilized insights to optimize digital marketing efforts, improving customer engagement
- Handled customer inquiries via online chat, ensuring seamless communication and enhancing the overall customer experience
Education
Bachelor of Arts - Strategic Communication And Public Relations
Flagler College
St. Augustine, Florida12.2018
Skills
- Marketing: Digital Marketing Strategy, Brand Marketing Management, Lead Generation, SEO
- Sales & Outreach: Cold Outreach, Business 2 Business, Lead Qualification, Networking
- Client Management: Customer Relationship Management, Relationship Building, Presentation Skills
- Technical: Social Analytics Tracking, Content Scheduling, Customer Service
Timeline
Co-founder & Chief Marketing Officer
A1A Marketing & Consulting Co.
11.2022 - Current
Marketing Analyst
MII Media and Marketing
11.2022 - 11.2023
Account Coordinator
Integrity Designs
09.2019 - 11.2022
Communications Agent
Four Seasons Hotels and Resorts
05.2019 - 09.2019
Apparel Buyer/Social Media Manager
Surf Station
06.2017 - 04.2019
Bachelor of Arts - Strategic Communication And Public Relations
Flagler College
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