BRETT ARANITI
Marketing
Simsbury,CT
Summary
Innovative Marketing Specialist with extensive expertise in both traditional and digital marketing strategies. Proficient in utilizing advanced AI tools to streamline and elevate marketing efforts, driving efficiency and effectiveness. Demonstrated excellence in sales and exceptional interpersonal skills, adept at engaging diverse audiences and leading successful campaigns. A dynamic and adaptable team player, bringing a versatile skill set that encompasses all facets of marketing, consistently delivering creative solutions and quantifiable results.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
NASM Certified Personal Trainer
Edge Fitness Clubs
Warwick, RI
10.2023 - 5 2024
- Managed and nurtured client base of over 30 individuals, ensuring high satisfaction and retention rates.
- Consistently met and exceeded sales targets for personal training packages, contributing to overall gym revenue growth
- Organized special events such as workshops or seminars to further engage members and promote overall gym experience enhancement
- Managed personal schedule efficiently allowing maximum availability for existing clientele along with accommodating new prospects consistently
Social Media Influencer
Self-employeed
Simsbury, CT
05.2023 - Current
- Expanded social media following to over 6,000 in first year, achieving high levels of engagement and interaction.
- Assessed performance metrics regularly, adjusting strategies as needed to optimize results based on data analysis insights.
- Implemented SEO best practices within blog posts to improve search engine rankings and drive organic traffic growth.
- Crafted authentic sponsored content for brands that resonated with followers, leading to long-term partnerships and collaborations.
Marketing Associate Intern
Proven Grit
East Greenwich, RI
10.2022 - 02.2023
- Leveraged competitor analysis insights to develop targeted advertising strategies that outperformed expectations
- Strengthened client relationships through regular communication and prompt issue resolution
- Conducted market research to identify target audiences and tailor effective messaging
- Contributed creative ideas during brainstorming sessions, resulting in fresh perspectives on existing campaigns
Social Media Chair
Totalfratmove
Simsbury, CT
01.2021 - 01.2022
- Grew social media account from inception to over 5,000 followers within months, driving significant engagement and brand awareness
- Conducted research to determine current benchmark trends and audience preferences
- Optimized content distribution through strategic scheduling of posts during peak engagement hours
- Enhanced audience engagement through consistent sharing of relevant, high-quality content
Education
Bachelor of Science - Marketing
05.2020 - 05.2024
- Relevant Coursework: Social Media Marketing/Management, Strategic Marketing, Data/Market Analysis, Optimizing Performance
- GPA: 3.12
Skills
Marketing Strategies: Implementing targeted campaigns, leveraging social media, client referrals, and community events
Analytics: Developing and executing social media strategies, increasing engagement and visibility Conducting market research and competitor analysis to optimize campaigns Utilizing tools like Google Analytics and HubSpot to track performance Implementing A/B testing to enhance ad and content effectiveness
Content Creation: Advanced video editing using Capcut, Descript, GarageBand
Digital Marketing: Proficiency in HubSpot, Hootsuite, Rephonic, Megaphone, Facebook, Instagram, TikTok, YouTube
Marketing Strategies: Implementing targeted campaigns, leveraging social media, client referrals, and community events
Certifications, Honors, And Activities
CERTIFICATIONS
- Google ADS Display Certified
- Google ADS Search Certified
- HubSpot Marketing Methodology Certified
- Excel Certified
- NASM-CPT (Certified Personal Trainer)
- CPR/First Aid Certified
HONORS AND ACTIVITIES
- Merit Scholarship
- National Society of Leadership & Success
- Previous Volunteer Catholicism Teacher
- Tau Kappa Epsilon Fraternity
Timeline
NASM Certified Personal Trainer - Edge Fitness Clubs
10.2023 - 5 2024
Social Media Influencer - Self-employeed
05.2023 - Current
Marketing Associate Intern - Proven Grit
10.2022 - 02.2023
Social Media Chair - Totalfratmove
01.2021 - 01.2022
University of Rhode Island - Bachelor of Science, Marketing
05.2020 - 05.2024