Brett Byles
Denver,CO
Summary
Outcome-driven analytics professional with over 7 years experience in the CPG and advertising space. Proficient in analytics and visualization tools, including SQL, Python, and Looker. Demonstrated excellence in fostering stakeholder relationships, optimizing client strategy, and automating internal and external reporting. Collaborative, resourceful, and fluent in both technical execution and executive-level communication.
Overview
6
6
years of professional experience
Work History
Senior Decision Scientist, Client Analytics
Ibotta, Inc.
Denver, Colorado
05.2021 - Current
- Lead analyst in the health and beauty vertical, regularly communicating with the sales team and multiple key clients totaling approximately $100 million in annual revenue to understand business objectives and optimize client success on Ibotta platforms.
- Develop SQL and Python scripts to clean, aggregate, and visualize data from Ibotta's ecosystem of over 300 million loyalty card and OCR-uploaded receipts to develop scaled reports and custom ad-hoc analyses for senior leadership, clients, sales and marketing.
- Educate clients and sales team on measurement and statistical models to prove the efficacy and ROI of Ibotta programs.
- Maintain and improve the proposal development process, coalescing the results of multiple predictive and historic statistical models to optimize and project program performance. Develop and execute a roadmap for automations and product improvements, collaborating with sales and data science to drive a 15%+ improvement in velocity projections.
- Proactively research CPG industry trends and provide insights to support the sales team in driving the expansion of existing business and the development of new business.
- Mentor and train junior team members on technical/analytical best practices, and career development.
- Previous positions: Decision Scientist, Associate Decision Scientist
Senior Research Analyst
NielsenIQ
Parsippany, New Jersey
07.2019 - 05.2021
- Leveraged NielsenIQ’s proprietary survey data and POS data to produce actionable qualitative insights reports for major CPG manufacturers, totaling $1.5 million+ in annual revenue.
- Forecasted sales of new product innovations according to consumer sentiment, anticipated marketing support, and product launch strategy.
- Consulted with clients on brand equity, image, and product reach to optimize products for success in market.
- Collaborated with product management team to test product features and clarify user stories of internal and client-facing software.
- Previous positions: Research Analyst
Education
Bachelor of Science - Business Analytics And Information Technology
Rutgers Business School
New Brunswick, NJ05-2019
Skills
Languages: SQL, Python, Spark, LookML, HTML
Tech stack: Databricks, Looker, Mode, Qubole, Excel, Google Suite, Airflow, AWS, Jira, Confluence
Applied AI & Automation: Gemini, Databricks AI assistant, Orion, client reporting automation
Analytics Expertise: Business data analysis, category and competitive analysis, statistical modeling (time series, synthetic control, A/B testing), market research
Strategic Communication: Client performance optimization, narrative-driven insights, media and measurement
Timeline
Senior Decision Scientist, Client Analytics
Ibotta, Inc.
05.2021 - Current
Senior Research Analyst
NielsenIQ
07.2019 - 05.2021
Bachelor of Science - Business Analytics And Information Technology
Rutgers Business School