Brett Cambria

• Leading charge in giving financial advisory firm's brand major facelift refresh, breathing new life into everything from their visual identity to website aesthetics
• Providing product design digital overlays helping sales communicate to buyers visually before actual production, saving time and money for companies to not have to make physical samples
• Business and marketing materials from letterhead to car wraps
• Children's furnishings and toys
• Consumer product concepts like clothing and accessories
• Fashion textile patterns to show customization opportunities
• Packaging labels and sales displays in cannabis and toy categories
• Social media gifs and video animations of concepts in men's fashion space
• Presently working with web developers and social media teams to bring new technologies and innovative functionality to life through thoughtful use of UI and UX storytelling principles and on trend posts for their target markets
• Creating marketing materials and social media for boutique fashion client in using visual maximalism to help executives envision one-of-a-kind suit design, to virtual accessory customization in online wedding space, and playful brand collaboration between fashion and charity, cultivating niche markets for them to thrive
• Helped them grow from one company to three divisions within three years.
• Developed comprehensive style guides outlining company-wide design standards to maintain consistency throughout all marketing materials
• Rebranded businesses with new logos, color schemes, and fonts resulting in a freshened corporate image that resonated with target audiences
• Developed innovative branding materials, strengthening clients'' market presence and brand recognition
• Incorporated feedback from clients and team members to optimize designs for maximum impact
• Managed multiple simultaneous projects, prioritizing tasks to meet strict deadlines without compromising quality
• Delivered consistent branding solutions across digital channels including social media graphics, email campaigns, and website updates
• Created eye-catching print materials such as brochures, posters, and banners for various events and promotions
• Transformed clients'' visions into reality through creative designs tailored to their unique needs
• Collaborated with cross-functional teams to ensure cohesive branding across various platforms
• Enhanced client satisfaction by delivering high-quality design projects within tight deadlines
• Stayed updated on industry trends and incorporated fresh ideas into design projects, keeping clients'' brands relevant in the market
• Developed print materials such as brochures, banners and signs
• Completed final touches for projects before rollout
• Designed website layouts, templates, and unique branded looks
• Built corporate brands by designing cohesive looks between elements
• Created marketing materials, including brochures, flyers and product catalogs to brand standards
• Established user-friendly design system to increase user experience and satisfaction
• Used Adobe Creative Suite to edit images for use in marketing materials and website content
• Coordinated with other departments to comply with industry regulations
• Identified design requirements for each project

• Directed development of innovative branding and packaging concepts as Art Director, contributing to success of girls' toy and activity brands
• Creation of trade show visuals to on shelf packaging and marketing communications
• Optimized timelines and production workflow for team of designers
• Partnered with product, content, marketing, entertainment, and licensing teams to provide assets to sell and launch brands across world
• Contributed in upfront of cost efficiencies and downstream of production deliverables with line extensions, press ready art, and translations.
• Balanced artistic vision with business objectives by integrating data-driven insights into creative process
• Contributed to revenue growth by conceptualizing engaging promotional materials that resonated with target audiences
• Led brainstorming sessions to generate innovative ideas for advertising campaigns, fostering creative and collaborative work environment
• Collaborated with cross-functional teams to ensure seamless integration of art direction into marketing initiatives
• Presented campaign concepts persuasively to key stakeholders, securing approval for implementation
• Streamlined design processes for increased efficiency, resulting in faster project turnaround times and reduced costs
• Maintained high level of design quality across all projects, resulting in numerous industry awards and recognition
• Elevated brand recognition by developing innovative and visually compelling marketing campaigns
• Negotiated contracts with vendors successfully which resulted in favorable terms for both parties involved
• Exercised and demonstrated use and mastery of elements of design to meet goals
• Implemented artistic vision to give art purpose and meaning
• Wrote creative briefs and coached copywriters to develop compelling content

• Overseeing and mentoring global teams for design, copy, engineering, and project management
• Spearheading packaging efforts for cost efficiencies that improved bottom line and was seamlessly integrated into savings for customers worldwide
• This earned accolades internally, including promotion to Barbie management
• Designing and presenting packaging concepts to marketing and creative executives
• Providing art direction to team and cross-functional partners
• Managing budgets and workflow for $500 million portfolio of brands and categories
• Defining and implementing cost efficiencies to save on packaging waste and give back money to product
• Pushing boundaries of packaging communications through 3D art
• Saving costs through digital instructions
• By bringing in award opportunities to team, work has been celebrated for its creativity and impact from HOW and GDUSA, setting high bar for design excellence within department and across brands.
• Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities
• Applied accessibility best practices in designing digital products so as to cater diverse audiences successfully
• Developed innovative design concepts for improved brand recognition and customer engagement
• Mentored junior designers, fostering a collaborative and supportive team environment
• Created compelling visual presentations to effectively communicate complex ideas to clients and stakeholders
• Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line
• Utilized strong typography skills to create visually striking print materials that captured attention and conveyed key messages clearly
• Streamlined design processes, resulting in increased efficiency and faster project completion times
• Designed eye-catching promotional materials, driving increased event attendance and participation rates
• Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints
• Obtained approval of concepts by submitting rough drafts to management or to client
• Maintained consistent use of graphic imagery in materials and other marketing outreach
• Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy
• Used Adobe Creative Suite to edit images for use in marketing materials and website content
• Coordinated with other departments to comply with industry regulations
• Identified design requirements for each project
• Provided guidance and advice to junior design team members on design-related matters
• Created sketches and technical drawings to present design concepts to clients
• Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities
• Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth
• Achieved departmental goals by developing and executing strategic plans and performance metrics
• Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground
• Accomplished multiple tasks within established timeframes
• Cross-trained existing employees to maximize team agility and performance
• Onboarded new employees with training and new hire documentation
• Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers
• Managed senior-level personnel working in marketing and sales capacities

San Francisco State University – Bachelor of Arts in Design & Industry