Brett Gens
Winsted,MN
Summary
Proven Senior Product Manager offering 10+ years of success in Agile product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launches. 10+ years of Agile coaching, including Scrum Master and Agile Coaching experience.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Product Manager
ENTRUST
04.2020 - Current
- Increased sales 800% in less than 4 years
- Leveraged Agile methodologies and tools for efficient product management with rapid iteration cycles in response to changing market demands and partner needs
- Enhanced customer satisfaction rates through proactive communication of feature updates, bug fixes, and other relevant information related to the products managed.
- Mentored Associate Product Managers in effective project management techniques and industry best practices.
- Collaborated with Tech Support teams to help define best product support practices
- Interfaced with sales managers and sales teams to update product offerings and curate product backlog items for future releases
- Evangelized for managed products at various trade shows and industry events, communicating effectively with potential clients.
- Assisted sales and pre-sales activities to facilitate sales and build trust with end customers as well as partners and dealers
- Presented quarterly reviews to senior leadership to communicate roadmap updates, revenue projections, sales projections as well as roadmap changes.
- Increased my products adoption rates by identifying partner/vendor needs by developing innovative product features.
- Facilitated increased product awareness through promotion and innovative sales strategy.
- Led cross-functional teams for successful product launches and releases, resulting in increased market share.
- Managed multiple product roadmaps, aligning with company/partner/vendor goals and ensuring timely delivery of key features.
- Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
AGILE PRODUCT OWNER - Contractor
OPTUM
05.2018 - 03.2020
- Managed Product Backlog, User Stories and Features for health care member facing preventative health application
- Collaborated with multiple stakeholders in large matrixed organization to define project scope, objectives, and deliverables that aligned with business goals.
- Interfaced with UX Designers, content authors and other external partners to manage release deliverables
- Managed backlog and product roadmap, worked with stakeholders to define Minimum Viable Product
- Led creation of detailed user stories to provide clear guidance for development teams
- Reduced time-to-market for new products through effective backlog management and sprint planning.
Agile Product Owner - Contractor
NOVUS MEDIA
05.2018 - 03.2019
- Ensured timely product deliverables by prioritizing features and coordinating cross-functional teams.
- Managed Product Backlog, User Stories and Features for internal pricing application
- Wrote and maintained User Stories Wrote and Managed, Stories and Epics in Jira as well as creating repository for project knowledge using Confluence
- Wrote stories using Gherkin format to facilitate transition to BDD
- (Behavior Driven Development) Managed backlog and product roadmap, worked with stakeholders to define Minimum Viable Product
- (MVP) Facilitated Sprint Demo's and participated in Sprint retrospectives
- Facilitated and ran daily standup.
Sr. Product Owner - Contractor
CHANGE HEALTHCARE
02.2018 - 05.2018
- Managed Product Backlog, User Stories and Features in heavily matrixed cross-functional team
- Wrote and maintained User Stories Wrote and Managed, Stories and Epics as well as creating repository for project knowledge
- Helped transition to Behavior Driven Development (BDD) by wiring stories in Gherkin format
- Participated in weekly product backlog grooming activities and other Agile ceremonies, standup's, retrospectives, etc.
Sr. Business Analyst
NOVUHEALTH
08.2017 - 02.2018
- Sr Business Analyst for 2 agile teams in Agile environment for healthcare engagement company to help clients improve HEDIS and STARS metrics for their Healthcare programs
- Managed Backlog, User Stories and Features across multiple teams for IVR/ and SMS applications
- Wrote and maintained User Stories using BDD format (Business Driven Development) in Cucumber/Gherkin format
- Managed, Stories and Epics and demoing new functionality to business partners
- Participated in weekly product backlog grooming activities and other Agile ceremonies, standup's, retrospectives
- Coached teams in Agile Story Writing
Agile Product Owner
UNITED HEALTH GROUP
03.2017 - 07.2017
- Product Owner for 3 remote agile teams using Scaled Agile Framework (SAFe) environment
- Wrote and maintained User Stories using Gherkin - BDD format (Business Driven Development) for Cucumber scenarios
- Managed, Features and Wrote User Stories in CA Agile
- Managed acceptance of user stories across 3 teams
- Participated in weekly product backlog grooming activities and other Agile ceremonies, standup's, demos, and retrospectives
- Worked with cross-application PM's to ensure delivery to client delivery dates
- Improved team efficiency by coaching members on Agile principles and best practices.
SR BUSINESS ANALYST
HARKEN HEALTH (United Health Group)
07.2016 - 12.2016
- Wrote and maintained User Stories using BDD (Business Driven Development) for Cucumber scenarios for ecommerce site
- Managed Confluence pages to detail features and functionality
- Ran, analyzed, and provided website analytics for ROI metrics on new and proposed features
- Managed Digital Experience deliverables
- Managed acceptance testing across multiple browsers and devices
- Participated in weekly product backlog grooming activities
- Conducted competitive analysis activities as needed.
PRODUCT DELIVERY LEAD
BI WORLDWIDE
06.2015 - 07.2016
- Lead production team daily deliverables in a creative agency environment using a Kanban approach - doubled release cadence in 6 months from previous year
- Implemented and coached agile methodology from ground up and lead an agile team that went from 1 release every 12 months to a velocity of 11 releases in 12 months
- Wrote and maintained and managed Product Roadmap
- Assisted Sales or Operations with client troubleshooting as needed
- Lead weekly product backlog grooming activities and feature/story prioritization
- Managed daily scrum activities, and deliverables, issues, and roadblocks
- Facilitated and communicated roadmap priorities and deliverables
- Wrote release notes for product deliverables
- Assisted with client technical troubleshooting
- Conducted competitive analysis activities.
- Developed strong relationships with key clients, ensuring their specific needs were met on a consistent basis.
BUSINESS ANALYST
BEST BUY
01.2015 - 06.2015
- Wrote and maintained User Stories for Digital Team for customer facing website re-design work
- Managed and created back-end data contract technical stories that mapped to front-end UX stories
- Assisted Project Manager is backlog grooming and creating new stories for Sprint readiness
- Assisted QA in testing when needed.
INTERACTIVE BUSINESS ANALYST - Contractor
ALLIANZ LIFE
03.2014 - 12.2014
- Implemented Agile framework for front-end designers to create prototypes
- Coached agile practices for Designers to hand-off deliverables to the technology teams
- Created and maintained User Stories across multiple features – leading the designers to create 6 reviewable prototypes in 2 months
- Managed and lead daily scrum activities
- Created and maintained Use Case Models, Context Diagrams, and other high-level design documents to aid development as needed
- Collaborated with cross-functional teams to develop comprehensive solutions addressing complex business challenges
- Assisted business owners in user story backlog grooming
- Responsible for conducting internal customers and stakeholders feature demos each release cycle
- Lead several agile story board sessions to help business elicit requirements gathering
- Conducted and presented competitive analysis findings
AGILE BUSINESS SYSTEMS ANALYST
Outsell Inc, LLC
07.2012 - 02.2014
- Created and maintained User Stories in agile environment with 3-week release cycles for digital marketing products and services SaaS environment
- Created and implemented Use Case centric user story format for development team resulting in faster Sprint velocity and improved quality
- Created and maintained Conceptual Data Models, Use Case Models, Context Diagrams, and other high-level design documents to aid development teams in system design
- Created wireframes and other UI/UX mockups, socialized UI/UX best practices with business owners and stakeholders
- Facilitated requirements gathering and walk-through sessions
- Assisted business owners in User Story backlog grooming
- Reviewed QA team testing scenarios each release cycle
- Responsible for conducting internal customers and stakeholders Feature Demos each release cycle
- Wrote feature operational readiness documents for new features for each release cycle to capture organizational and customer impacts
- Facilitated process modeling sessions to help business improve processes and to facilitate requirements gathering
- Wrote UAT test cases to ensure business ownership and sign-off of system functionality.
BUSINESS SYSTEMS ANALYST
Virtual Radiologic (vRad)
09.2011 - 07.2012
- Wrote and maintained key BA functional design artifacts in healthcare environment for internal operations applications
- Created wireframes and other UI/UX mockups
- Performed and led requirements gathering, process modeling sessions
- Wrote and managed use cases and mentored product management teams in writing and maintaining BA artifacts
- Managed several functional specifications concurrently for internal and external Web Applications for Operations as well as Radiologists
- Assisted QA team as needed with testing scenarios
- Responsible for conducting internal customers and stakeholders Feature Demos each release cycle
- Wrote company wide release notes for new features for each release cycle.
SENIOR AGILE BUSINESS ANALYST
Carlson Wagonlit Travel
01.2011 - 09.2011
- Wrote and maintained key BA Functional Design artifacts in Agile Scrum environment
- Created wireframes and other UI/UX mockups
- Managed several user stories concurrently in Consumer Web Application with 2-week release cycles
- Assisted QA team as needed with testing scenarios
- Responsible for conducting internal customers and stakeholders with Feature Demos each release cycle.
Education
High School Diploma -
Wayzata High School
Plymouth, MNSkills
- Brand building
- Product Lifecycle Management
- Mechanical Drafting
- Market requirement research
- Product Development
- Business Planning
- Design thinking
- Negotiation
- Competitive Analysis
- Customer research
- Data-driven decision-making
- Project Management
- Competitive Market Analysis
- Stakeholder Management
- Technical acumen
- Product Launches
- Revenue Generation
- Product marketing
- Business Case Development
- Product Roadmaps
- Cross-Functional Collaboration
- Cross Functional Leadership
- Pricing strategy
- Product Enhancement
- Go-to-Market Strategies
- Effective Communication
- Active Listening
- Attention to Detail
- Problem-solving abilities
Technological Competencies
- Agile management tools such as Jira/Confluence, Trello, Rally and TFS
- Agile methodologies such as Scrum and Kanban as well as proficiency is SAFe and OSAM
- Web Analytics tools such as Google Analytics and Adobe Omniture
- Microsoft Office Suite applications, as well as MindMap 5 and Axure RP Pro
- Light SQL Query – MS SQL Server, Heidi SQL, APEX
- Rational Requisite Pro, UML and EA (Enterprise Architect)
- HP Quality Center
- PMI - Project Management
Certification
CSPO
Years Of Experience
10
Timeline
Senior Product Manager
ENTRUST
04.2020 - Current
AGILE PRODUCT OWNER - Contractor
OPTUM
05.2018 - 03.2020
Agile Product Owner - Contractor
NOVUS MEDIA
05.2018 - 03.2019
Sr. Product Owner - Contractor
CHANGE HEALTHCARE
02.2018 - 05.2018
Sr. Business Analyst
NOVUHEALTH
08.2017 - 02.2018
Agile Product Owner
UNITED HEALTH GROUP
03.2017 - 07.2017
SR BUSINESS ANALYST
HARKEN HEALTH (United Health Group)
07.2016 - 12.2016
PRODUCT DELIVERY LEAD
BI WORLDWIDE
06.2015 - 07.2016
BUSINESS ANALYST
BEST BUY
01.2015 - 06.2015
INTERACTIVE BUSINESS ANALYST - Contractor
ALLIANZ LIFE
03.2014 - 12.2014
AGILE BUSINESS SYSTEMS ANALYST
Outsell Inc, LLC
07.2012 - 02.2014
BUSINESS SYSTEMS ANALYST
Virtual Radiologic (vRad)
09.2011 - 07.2012
SENIOR AGILE BUSINESS ANALYST
Carlson Wagonlit Travel
01.2011 - 09.2011
High School Diploma -
Wayzata High School
CSPO
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