Brett Johnson
Excelsior,MN
Summary
Results-driven growth marketer with experience managing B2B and B2C marketing campaigns, demand generation, and sales enablement. Direct experience managing SEM, SEO, on-site conversion, commercial photography, videography, graphic design, and television production.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Director of AI Demand Generation
Wowzer (Bluescape Business Unit)
05.2020 - Current
- Responsible for designing, managing, and optimizing digital marketing campaigns across channels that support Wowzer's AI PLG pipeline
- Manage HubSpot automation and administration projects/development—manage global SEM/SEO solutions in-house and with agency partners.
Sr. Marketing Manager
Digi International
03.2020 - 07.2021
- Developed and managed outbound marketing activities of products and vertical solutions that drove demand and sales opportunities
- Managed digital strategy and execution with agency partners
- Compiled and analyzed all marketing metrics for strategy adjustments.
GM, Our Galleria
iMedia Brands
07.2020 - 05.2020
- Responsible for collaborating with cross-functional teams to unlock growth opportunities for Our Galleria marketplaces and webstores
- Aligning with merchandising teams on product strategies that support revenue goals and drive demand for iMedia brands and products
- Leading digital strategies that increase website traffic, drive conversion and build inbound pipeline.
Interactive Marketing Manager
Delaget
05.2016 - 03.2020
- Managed sales lead generation through the marketing funnel using HubSpot marketing automation, email campaigns, social media campaigns, digital advertising, and video content
- Managed on-site and off-site SEO with agency partners
- Managed Salesforce administration projects and development
- Compiled and analyzed marketing metrics
- Managed digital strategy and execution.
Marketing Manager
Jewelry by Johan Inc.
10.2014 - 05.2016
- Directed omnichannel marketing strategies: SEM, SEO, social media, affiliate, in-store, print, and email marketing
- Managed all creative strategies and product development for Jewelry by Johan webstores
- Managed photographers, designers, copywriters, and web development projects
- Forecasted marketing budgets
- Delivered all e-commerce sales.
Manager of Photography and Videography
Zale Corporation, LLC (Signet)
07.2008 - 10.2014
- Project managed web-based, print, videography, and photography projects from concept through completion
- Led and managed global retouching, photography, and video staff to create content that supported Zale/Signet Corporation's web stores and marketing initiatives
- Analyzed and managed all video analytics and managed all operational, strategic, financial, staffing, and administrative functions of the creative studios.
Lead Digital Photographer/ Internet Coordinator
iMedia Brands
09.1998 - 03.2006
Education
Bachelor of Science - Communication -
UNIVERSITY OF WISCONSIN
Skills
- Marketing Automation
- Leadership
- Marketing Operations
- SEM/SEO
- Digital Marketing
- Salesforce Administration
- Social Media Campaigns
- Email Campaigns
- Videography
- Photography
- Graphic Design
Certification
Adobe Creative Suite
Google Analytics
Google Ads
Google Tag Manager
HubSpot Enterprise
Marketo
MX Toolbox
MOZ
n8n
PostHog
SalesForce
SalesForce Marketing Cloud
SEM Rush
SpyFu
Zapier
Timeline
GM, Our Galleria
iMedia Brands
07.2020 - 05.2020
Director of AI Demand Generation
Wowzer (Bluescape Business Unit)
05.2020 - Current
Sr. Marketing Manager
Digi International
03.2020 - 07.2021
Interactive Marketing Manager
Delaget
05.2016 - 03.2020
Marketing Manager
Jewelry by Johan Inc.
10.2014 - 05.2016
Manager of Photography and Videography
Zale Corporation, LLC (Signet)
07.2008 - 10.2014
Lead Digital Photographer/ Internet Coordinator
iMedia Brands
09.1998 - 03.2006
Bachelor of Science - Communication -
UNIVERSITY OF WISCONSIN
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