Summary
Overview
Work History
Education
Skills
Earlier jobs & References
Timeline
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Brett Nicole Kasofsky

NEW YORK,USA

Summary

Accomplished Project Manager with a proven track record at Vysical, adept in media management and driving project success. Expertise in leveraging Adobe Applications and fostering strong stakeholder relationships. Excelled in optimizing media channels and managing multi-million dollar budgets, ensuring projects exceed expectations.

Overview

7
7
years of professional experience

Work History

Project Manager

Vysical
01.2023 - 01.2024
  • Served as the central point of communication for multiple concurrent projects ensuring all vendors are aligned with deliverables, while providing project updates, identifying and troubleshoot timeline risks, and reviewing deliverables for accuracy against project scopes for the new Fontainebleau Hotel & Casino in Las Vegas, NV
  • Responsible for campaign maintenance by creating production grids, posting instructions, trafficking, creative and putting together POP decks for National OOH Media
  • Coordinated creative project details and trafficked deliverables with OOH, TV and Print vendors, managing timelines, communicating directly with client and ensuring the highest quality of creative delivery across Provide daily and weekly updates to client (verbal/written) to make certain that all team members are current with project status
  • Set clear expectations for tasks and deliverables while providing proper documentation, fostering strong relationships with internal and client stakeholders as a trusted advisor, and demonstrating hands-on, solution oriented problem solving

Project Manager

HEVE STUDIOS/INVNT GROUP
01.2023 - 12.2023
  • Oversaw both small and large-scale projects valued at approximately $5 million for the Society for Human Resource Management (SHRM), created project plans with established timelines, assigned tasks to appropriate teams, and managed the workflow for approximately 10 in-house and contracted graphic designers and producers
  • Responsible for QC and traffic of all final creative assets to clients including display, video, mobile and print through BOX, Jira, DropBox and Monday
  • Forecasted, scheduled, and monitored project timelines, staff performance, and cost efficiency, ensuring adherence to all budgetary guidelines
  • Identified project needs and allocated resources to ensure on-time, budget-conscious delivery, while implementing best practices for effective scope and cost management

Senior Coordinator - Integrated Media

MADISON SQUARE GARDEN SPORTS & ENTERTAINMENT
01.2020 - 12.2023
  • Led enterprise media management for MSG's $27M paid, trade, and owned assets across TV, radio and digital inventory, including MSG Network, ESPN Radio, Radio City Music Hall, and MSG Arena, The Chicago Theatre and Beacon Theatre
  • Managed digital content and scheduling for the MSG OOH portfolio of owned asset inventory including all MSG marquees, MSG.com and Radio City Music Hall leveraging unsold inventory to increase sales across Knicks, Rangers, Rockette's and other Live events
  • Oversaw full campaign lifecycle, from tag creation and vendor implementation to trafficking creative assets and campaign reporting across digital, video, audio, and print media
  • Developed and executed multi-media plans for concerts and live events, aligning with business goals and optimizing media channels to uphold the MSG brand
  • Collaborated with internal teams and external partners to create media campaigns, ensuring alignment with company vision and business objectives
  • Managed $12M in annual media expenses, including invoicing through COUPA and negotiating media buys with radio, TV, and digital billboard vendors, leveraging event ticket bartering

Coordinator - Integrated Media

MADISON SQUARE GARDEN SPORTS & ENTERTAINMENT
01.2017 - 12.2020
  • Streamlined media request and reporting processes, closing a $12M accounts receivable gap and significantly improving operational efficiency
  • Focused on managing high-profile campaigns, delivering results that drove measurable client satisfaction and business growth
  • Oversaw trafficking of creative assets across digital, radio, and TV, ensuring seamless campaign execution and on-time delivery
  • Partnered with marketing teams to optimize media strategies, driving improved audience engagement and lead generation

Education

Bachelor of Arts - Communication

William Paterson University
Wayne, NJ

Skills

  • Sales
  • Marketing
  • Media Management
  • Project Management
  • Best Practices Implementation
  • Media Optimization
  • Driving Change
  • Microsoft Office
  • Jira
  • Demand Side Platforms (DSP)
  • Google Ads Manager
  • DV360
  • The Trade Desk
  • Asana
  • Monday
  • Airtable
  • Meta Business Manager
  • Salesforce Salescloud
  • Salesforce Datorama
  • Adobe Applications
  • Coupa
  • Concur
  • Google Drive
  • SharePoint/One Drive
  • TMOne
  • Social Media Platforms

Earlier jobs & References

References available upon request.

Timeline

Project Manager

Vysical
01.2023 - 01.2024

Project Manager

HEVE STUDIOS/INVNT GROUP
01.2023 - 12.2023

Senior Coordinator - Integrated Media

MADISON SQUARE GARDEN SPORTS & ENTERTAINMENT
01.2020 - 12.2023

Coordinator - Integrated Media

MADISON SQUARE GARDEN SPORTS & ENTERTAINMENT
01.2017 - 12.2020

Bachelor of Arts - Communication

William Paterson University

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Brett Nicole Kasofsky