Brett Lindsay

Work History

Director of Sales, Marketing

Strategic Solutions Partners

05.2023 - Current

Oversee Sales and Marketing processes from Brand to Independent properties.
Currently at Hawks Cay Resort in Duck Key Florida for DOSM task force. Prior assignment was on Kona Island Hawaii as Task Force DOSM for Marriott.
Identify Group sales departments lead volume and conversion rates for each Market segment.
Focus on bringing the Sales department from "Reactive to Proactive" approach with strong focus on crossover YOY.
Work closely with General Manager and Director of Revenue Management to ensure we are in concert with Leisure rates, achieving KPI's, Forecasting, understanding Gateways, running promotions over need dates through direct channels
Boost brand visibility through targeted advertising campaigns and social media engagement.
Leverage data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.

Vice President of Sales

Seafair Yachts

05.2023 - Current

Currently over see top-line revenue for the 5-star 600-person Mega Seafair Yacht in Miami, West Palm Beach and Seafair Yacht, Naples Florida.
Achieved 2023 sales goals and service targets by cultivating and securing new customer relationships.
Seven direct reports.
Secured and executed 134 Weddings with Avg. spend of $96, 200 in 2023.
Foster performance development of staff through on going coaching and mentoring on best practices.
Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
Identified new business opportunities through comprehensive market analysis and trend forecasting.
Increased sales revenue by developing and implementing innovative sales strategies.
Directed trade show participation efforts for maximum exposure and lead generation.
Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.

Complex Director of Sales, Marketing

Margaritaville Beach Resort/British Colonial Hotel

05.2022 - 05.2023

600 keys
Managed and motivated Group and Leisure sales team to increase revenue by 86% in 2022.
13 Direct supports plus in house call center of 10 agents
The rebranding, repositioning, Website build, PMS and Salesforce systems of the former Hilton British Colonial Resort to open November 1st, 2023.
Oversee all Marketing and PR efforts for both properties with focus on Digital analytics to conversion
Serve on the Nassau Paradise Island Promotion Board along with Atlantis and Baha-Mar
Created tiered loyalty reward program for Business Travel with focus to increase market share.
Ranked #2 in website performance from all Brand properties by optimizing website monthly, adding new photography and increasing CTR to 13.5% above Industry average of 4.3%.
Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
Developed sales strategy based on research of consumer buying trends and market conditions.
Rebranding One Particular Harbour Tower with Butler service and created separate Marketing plan for split/share for ownership.
Prepared sales presentations on Group Sales efforts, leisure, marketing to Gateways and Website performance to Ownership.
Achieved established monthly KPI's for company, regional team and individual performance through teamwork and focus on customers.
Developed a high-performing team through careful recruitment, ongoing training, and consistent feedback mechanisms

Complex Director of Sales, Marketing

Highgate Hotels

07.2021 - 05.2022

526 keys
Responsible for 4 assets including Marriott, Hilton and 2 independent resorts.
Oversee all Marketing, Group and FIT for The Keys Collection
Work closely with Highgate Revenue Directors to ensure Top Line profitability
Well versed in Hilton OnQ, Opera, Fosse and OneSource.
Manage and direct Public Relations agency efforts to enhance brand awareness
7 direct reports
Developed and implemented SEO techniques to maximize internet traffic and presence.
Well versed in Branding/Positioning, PR strategy, Data Analysis,Project Management, Agency Management.
Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget.
Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce.
Responsibilities include, Branding, Marketing, Website development and Booking engine.

Regional Director of Sales, Marketing

Columbus Hospitality

09.2019 - 06.2021

1039 keys
Responsible for four properties. Exceeded budget of $105mm by 22%
Well versed in Branding/Positioning, PR strategy, Data Analysis,Project Management, Agency Management.
Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget.
Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce.
Responsibilities include, Branding, Marketing, Website development and Booking engine.
Responsible for direction and support of B2B, (Group Sales and Leisure markets including Association, Corporate, Social/Catering markets, Wholesale, Receptive Tour operators and OTA channels throughout the U.S. including Europe, South America and Asia).
Direct Hotels/Resort's Yield Management strategies (including hotel/resort Revenue Manager)
Lead and motivate property level Director of Sales and Marketing, Sales Managers and Marketing Managers
Implemented creation of in-house call center designed to improve guest care and increased conversion from 19% to 62%

Director of Sales, Marketing

Hilton Marco Island Beach Resort & Spa

03.2019 - 09.2019

310 keys
Managed and motivated sales team to increase revenue by 45% in 6 months by adjusting time management and focusing on outside sales.
Forecasted sales of $36MM and set successful policies to achieve sales objectives and related metrics within timeframe.
Well versed in Branding/Positioning, PR strategy, Data Analysis,Project Management, Agency Management.
Worked with property team and Hilton approved vendors for E-blasts, Collateral, Ad-campaigns, packages & promotions.
Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget.
Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. Lead Marketing initiatives, adhering to Brand standards, virtual tours, SEO,SERP, Organic Social Media, E-blasts and style shoots.
Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges and security practices.

Director of Sales, Marketing

Sundial Beach Resort & Spa, Columbus Hospitality

06.2012 - 03.2019

407 keys
Achieved sales goals of $26MM by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
407 Condominiums ranging from 600 - 2000 sq. ft.
Well versed in Branding/Positioning, PR strategy, Data Analysis,Project Management, Agency Management.
Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget.
Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. Created lists of potential customers based on regional markets and assigned sales tasks to team of 14 employees.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings of 97%.
Increased property Top-line revenue by 225%
Increased Wedding revenue by 310% to over 118 Weddings in 2019.

Director of Sales, Marketing

Sanibel Harbour Marriott Resort & Spa

03.2008 - 07.2011

402 keys
Achieved three year combined budget of $62m in room revenue and 13% over budget in Group catering.
8 Direct reports consisting of Director of Catering, Directer of Conference planning, Director of Revenue Management, two Catering Sales Managers, two conference planning managers and one Administrative Assistant.
Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
Cultivated a culture of continuous learning within the department by promoting professional development opportunities for team members.
Responsible for Marriott Call Center conversion in Miami Florida and Omaha Nebraska.

Senior Sales Manager

Walt Disney World Resort Orlando

04.2007 - 03.2008

4362 keys
Responsible for NE/SE Association/Corporate Pharmaceutical Markets.
Responsible for 350 on peak plus F&B functions at Animal Kingdom, Magic Kingdom and Epcot.
Represented Grand Floridian Resort, Yacht & Beach Club Resort, Contemporary Resort, Boardwalk Inn, Wilderness Lodge and Animal Kingdom Lodge consisting of 4922 total guest rooms and 400,000 sq ft of meeting space.
Contracted over 96,000 room nights making 105% of YE goal in 2007 and 115% in 2008.
Attended Disney University and Disney Institute.
Lead and motivated 2 direct reports including one EMM and one Conference planning Manager Conducted 80 prospecting calls per week and travel monthly to capture new business while servicing existing accounts.
Member of New York, Boston and South Carolina Chapters of MPI.
Member of Orange County of Young Professionals and served on board of Orange County Government Committee.

Associate Director of Sales,Marketing

Sanibel Harbour Resort And Spa

04.2004 - 04.2007

402 keys
Responsible for Northeast Corporate/Pharmaceutical/Incentive markets in NE and Midwest.
Received Top Earner Awards for 13 months consecutively and Spirit to Serve Award for 11 months.
Re-opened Sanibel Harbour Resort & Spa after a $70 million restoration project post Hurricane Charley.
Partnered with DOSM in Branding/Positioning, PR strategy, Data Analysis,Project Management, Agency Management.
Assisted DOSM with direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget.
Served on board of Lee County of Young Professionals and Lee County Government Committee.
Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.

Associate Director of Sales

Hiltons Of Chicago Cluster Sales

01.2002 - 04.2004

4308 keys
Collected $7.6 million in contracts making 213% of goal.
Represented Palmer House Hilton, Hilton Chicago & Towers and O'Hare Hilton consisting of 4043 sleeping rooms and 450,000 sq ft of meeting space.
Responsible for 375 rooms on peak.
Responsible for Midwest Corporate/Association and U.S. for SMERF and Professional Sports Markets(MLB, NHL, NBA and NFL).
Traveled to MLB, NHL, NBA & NFL conventions, training camps to secure group business.
Conducted 125 prospect calls per week capturing new business while servicing existing accounts.
Member of MPI New York, Boston & MPI Chicago.
Assisted VP of Sales & Marketing with annual Group budget and Forecast, Sales Collateral and Print Media

Summary

Overview

Education

Bachelor of Science - Finance, Accounting

Skills

Certification

Timeline

Work History

Director of Sales, Marketing

Vice President of Sales

Complex Director of Sales, Marketing

Complex Director of Sales, Marketing

Regional Director of Sales, Marketing

Director of Sales, Marketing

Director of Sales, Marketing

Director of Sales, Marketing

Senior Sales Manager

Associate Director of Sales,Marketing

Associate Director of Sales

Similar Profiles

Erin HigginsErin Higgins

DAYRA MOYSENDAYRA MOYSEN

HARSHITHA SRIRAMANENIHARSHITHA SRIRAMANENI