Brett Raad
Graphic Designer
Los Angeles,CA
Summary
Educated and experienced graphic designer with eight years of experience in various types of skills such as illustration, branding, packaging, advertising, publication design, user interface, photo manipulation, and so forth. Graduated from FIDM design school with a bachelor's degree in graphic design and was nominated twice for the outstanding student award. Consistently recognized for resolving problems, overseeing projects from concept through final delivery, and improving customer satisfaction. Motivated to learn, grow, and excel, who takes full responsibility for his career path and is delighted to contribute to team success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Freelance Graphic Designer
Self-employed
03.2022 - Current
- Initiated dynamic collaborations with both local and out-of-state companies, igniting transformative journeys with over 30 clients to enhance their print and digital materials. By guiding them through the exhilarating process of conceptualizing designs, I breathed life into their visions, ensuring each project not only met but exceeded expectations, consistently achieving remarkable milestones along the way.
- Elevated The Napa Valley Film Festival (NVFF) image by skillfully retouching the logo and crafting a concise brand style guide. This transformative effort not only enhanced the festival's visual identity but also strengthened its core values of inspiration and captivation, leaving a lasting impression on its audience.
- Curated a seamless blend of imagery and textual elements to produce captivating commercial designs for Vacheron Constantin, the Swiss luxury watchmaker. Delivered three stunning posters that harmonized flawlessly with their exquisite products, elevating the brand's allure and leaving a lasting impression on discerning audiences.
- Spearheaded the design of sleek and contemporary packaging for Spring Born Inc., an environmental agriculture leader in Colorado. Executed a comprehensive visual marketing strategy and played a pivotal role in the development of their brand identity and online presence. Additionally, crafted engaging packaging designs for Jack & Jackie, an educational toy brand in Japan, enriching children's playtime with creativity and imagination.
- Orchestrated the branding journey for a startup hotel named Swan Lake based in Turkey, by incorporating contemporary fonts and a vibrant color palette, effectively encapsulating the essence of the hotel's unique guest experience and enhancing its overall brand identity.
Graphic Designer & Trade Marketing Associate
San Antonio Winery
07.2018 - 02.2022
- Successfully led and managed numerous projects from inception to completion, ensuring strict adherence to timelines, budgets, and quality standards. My expertise includes creating detailed project plans, coordinating cross-functional teams, and maintaining clear client communication to deliver impactful design solutions. Proficient in Trello, Asana, and Adobe Creative Suite, I efficiently managed multiple projects and consistently exceeded client expectations.
- Pioneered the creation of compelling visual merchandising materials, spanning wine labels, packaging, advertisements, billboards, social media content, and promotional materials for a diverse portfolio of esteemed wine brands, including but not limited to Stella Rosa, Maddalena, San Simeon, and Highlands 41. Additionally, demonstrated meticulous attention to consistent brand guidelines while achieving overarching marketing objectives across numerous platforms, ensuring a cohesive and impactful brand presence.
- Championed a remarkable 15% surge in sales by forging strategic partnerships with industry luminaries Brandy Norwood and Lainey Wilson. Infused our digital and print displays with a feminine finesse, effectively broadening our appeal to a wider spectrum of female audiences.
- Sparked a revolution in our in-store presence through our varied campaigns, amplifying shopper engagement by infusing innovative concepts and vibrant color palettes into our designs, thereby significantly enhancing brand visibility and exposure.
Demonstrated my versatility as an exceptional graphic designer by smoothly transitioning through a diverse array of responsibilities, advancing from graphic assistant to lead graphic designer. This resulted in the success and adaptability of projects, highlighting my ability to excel in various creative capacities with enthusiasm and innovation. - Consistently managed 3 to 4 simultaneous projects in a fast-paced environment with exceptional efficiency, meeting every deadline promptly. To maintain productivity and momentum, I strategically broke down larger tasks into smaller and more manageable components.
Junior Graphic Designer
AFS Design Studio
08.2016 - 06.2018
- Showcased my exceptional proficiency in Adobe Photoshop, Illustrator, and InDesign, consistently delivering outstanding results and pushing the boundaries of creativity in graphic design.
- Nurtured positive relationships with over 30 clients, maintaining an impeccable 100% satisfaction rate. Contributed significantly to the production of print and promotional items, resulting in a noteworthy 10% boost in sales. Additionally, mentored and supervised 4 new team members and cultivated smooth collaborations with up to 8 suppliers every day.
- Played a pivotal role in a dynamic team of five, driving the vibrant development of both the Norco Horseweek magazine and the Girls on the Run program. This collaborative effort resulted in the creation of visually captivating materials that resonated deeply with our target audiences, amplifying engagement and fostering community connections.
Photoshop and Illustrator Instructor
Covina Valley Unified School District - Trade Tech Academy
01.2015 - 03.2016
- Delivered engaging and informative lectures on Adobe Photoshop and Illustrator to classes of at least 20 students and utilized various teaching aids to minimize learning gaps and effectively instruct and motivate students while curbing learning time.
- Enhanced student participation in the classes by skillfully organizing empathetic and relevant events, creating an engaging and dynamic learning environment that fostered enthusiasm and active involvement.
Education
Bachelor of Arts - Graphic & Web Design
FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA06.2018
Associate of Arts - Graphic Design
The Art Institute of California
Hollywood, CA09.2016
Skills
- Adobe Creative Suite
- Hand Drawing
- Strong Work Ethic and Time Management
- Branding and Corporate Identity
- Advertising & Publication
- Critical thinker and Proactive Individual
- Prepress and Printing
- UI/UX Design
- Detail-oriented and Result-driven
- Digital Illustration
- Image Manipulation
- Team Worker and Active Listener
- Color, Typography, and Layout
- Email Marketing
- Passion and a Problem-solving Mentality
- Packaging Design
- PC/Mac Mastery
- Self-motivated and Resourceful
- Adobe Photoshop
- Adobe Lightroom
- WordPress
- Affinity Designer
- Adobe Illustrator
- Adobe Dimension
- Figma
- Canva
- Adobe InDesign
- Adobe Acrobat
- Microsoft Office
- Sketch
- Adobe After Effects
- Adobe XD
- Keynote
- Keyshot
- Adobe Animate
- Adobe Dreamweaver
- SketchUp
- InVision
Certification
Adobe Certified Associate (ACA), Adobe Inc, Los Angeles, CA, 03/2015
Timeline
Freelance Graphic Designer
Self-employed
03.2022 - Current
Graphic Designer & Trade Marketing Associate
San Antonio Winery
07.2018 - 02.2022
Junior Graphic Designer
AFS Design Studio
08.2016 - 06.2018
Photoshop and Illustrator Instructor
Covina Valley Unified School District - Trade Tech Academy
01.2015 - 03.2016
Bachelor of Arts - Graphic & Web Design
FIDM/Fashion Institute of Design & Merchandising
Associate of Arts - Graphic Design
The Art Institute of California
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