Brett Wiley
Bend,OR
Summary
Experienced brand leader with 15+ years of expertise in product innovation, brand development, and team leadership. Proven track record in scaling brands across diverse industries such as CPG, beverages, cannabis, and apparel. Achieved success in executing product launches, expanding distribution networks, and creating impactful marketing strategies to drive consumer engagement.
Overview
21
21
years of professional experience
Work History
Senior Creative Marketing Director (Contractor)
Oregrown Industries
09.2021 - Current
- Supervise all marketing operations for the Oregrown brand
- Manage creative assets including photos, packaging, in-store signage, digital content, advertising, and both digital and conventional media
- Lead a team of 2 graphic designers and agencies to align brand strategy with company objectives
- Champion Oregrown brand values, ensuring consistent brand alignment across all channels
- Oversee merchandise production from design to delivery, collaborating with the trade marketing manager to meet all product deadlines
- Contribute to the opening of new retail locations by overseeing the design process and ensuring brand consistency
- Manage a yearly marketing budget
- Built strong relationships with industry professionals and influencers.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Creative Director | Co-Founder
Aprch Beverage Co.
12.2019 - Current
- Co-founded and developed a non-alcoholic relaxation beverage brand, scaling to 8 states and 2,000+ retailers
- Established a direct-to-consumer (DTC) channel, growing a subscriber base of 400+ monthly customers
- Drove all visual aspects of brand creation, website, marketing strategy, product design
- Worked with outside agencies to drive DTC sales through digital marketing, product releases, UGC, store promotions
- Elevated company reputation through consistent delivery of high-quality creative content.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Developed strategic communication and marketing plans.
Marketing Manager (Contractor)
Highland Provisions
01.2020 - 06.2021
- Designed new product packaging for all Highland Provisions products, ensuring a consistent and cohesive brand presentation
- Created brand catalogs and branded assets to maintain brand consistency across all channels
- Collaborated with the production team to ensure correct product marketing
- Managed agencies responsible for new photography and content creation
- Grew social media presence, increasing Instagram followers from 10k to 45k in one year
- Managed social media accounts for optimal audience engagement and increased online presence.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Marketing Manager
Oregrown Industries
07.2017 - 11.2019
- Directed merchandise production from design to delivery, ensuring all product deadlines were met in collaboration with the trade marketing manager
- Oversaw brand direction, working closely with graphic designers to ensure cohesive brand presentation
- Implemented branded strains to create a unique look for flower products, a strategy still in use today
- Managed the design of all retail assets for a single location, ensuring alignment with brand identity
Brand Manager
Elm Company
01.2004 - 01.2017
- Identified and defined brand concepts, leading to successful seasonal product lines and collaborations
- Developed relationships with team members through coaching and performance feedback, fostering a productive work environment
- Established a professional athlete team and artist/photography ambassador program, integrating their designs and requests into products while maintaining brand integrity
- Managed production from design to delivery, ensuring all product deadlines were met in collaboration with vendors
- Developed and maintained profitable long-term relationships with key accounts
- Assisted with various business fronts, including social media marketing
- Researched market trends to identify customer needs and preferences for strategic planning.
Apparel Brand Manager
Arbor Collective
10.2014 - 06.2016
- Directed line direction, trend forecasting, and line planning for the brand
- Created tech packs and artwork for cut/sew products for factory production
- Collaborated with the art department to establish visual brand identity, including color palettes and branded accessories
- Executed calendar deadlines, managing teams to ensure timely project completion aligned with brand identity
- Designed all men’s cut/sew garments, including wovens, jackets, bottoms, fleece, and headwear
- Managed domestic and overseas factory production, ensuring the highest quality products
- Developed marketing strategies and executed collection releases with proper merchandising
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
Creative Manager
Quintin Co.
01.2008 - 01.2014
- Directed a team including web designers, graphic designers, production, accounting, public relations, content creators, and team managers to implement brand strategy and appearance
- Developed worldwide distribution channels to expand the brand into street wear, skateboarding, and BMX markets
- Established action sports teams in skateboarding and BMX, fostering relationships with professional athletes to strengthen brand presence
- Organized and executed guerrilla marketing plans to enhance brand status globally
- Conceived key collaborations with artists, brands, and athletes, leading to successful product releases
- Maintained a strong web presence through blog posts, video edits, forum posts, and frequent press releases
- Established and managed social media marketing efforts
- Oversaw the sale of the brand to private equity
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
Skills
- Networking
- Attention to detail
- Creative team leadership
- Business development
- Digital marketing
- Project management
- Content creation
Timeline
Senior Creative Marketing Director (Contractor)
Oregrown Industries
09.2021 - Current
Marketing Manager (Contractor)
Highland Provisions
01.2020 - 06.2021
Creative Director | Co-Founder
Aprch Beverage Co.
12.2019 - Current
Marketing Manager
Oregrown Industries
07.2017 - 11.2019
Apparel Brand Manager
Arbor Collective
10.2014 - 06.2016
Creative Manager
Quintin Co.
01.2008 - 01.2014
Brand Manager
Elm Company
01.2004 - 01.2017
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