Senior Regional Visual Manager with 15+ years experience in premier markets leading multi-store, flagship and HQ retail environments. Collaborative communicator and influencer skilled in creating partnerships with upper leadership, cross functional business partners and executives. Driving business and improving KPI's through visual merchandising, styling, and teaching and training teams.
Hi, I’m
Brett L. Cook
Delray Beach,FL.
Summary
Overview
24
years of professional experience
Work History
Gap
Regional Visual Manager
09.2020 - Current
Job overview
- Gap East Region Multi- Store overseeing the Southeast, Mid-Atlantic, Ohio Valley, Wash DC, PA/NJ Markets
- Support Regional Director and District Managers in VM initiatives and training
- Oversee the mapping, planning and implementation of all windows and in-store visual presentations within markets
- Works cross-functionally to ensure the brand presentation expectation is consistently actionable for the market
- Grow profitable sales through Region/District business analysis to identify and synthesize wins and opportunities
- Provide feedback/solutions, success/opportunities regarding store presentations to store management, District Managers, and Regional Directors
- Coordinate and conduct Visual Merchandising training workshops in markets
- Builds bench-strength by identifying internal talent and recruiting external talent.
Gap Outlet
Sr.Manager, Global Visual Merchandising
05.2018 - 09.2020
Job overview
- Create Women's & Styling global seasonal in-store presentations through merchandising and display
- Partner with cross functional merchant, design and inventory management teams throughout the product pipeline to create and document in-store presentations for multiple seasons
- Document presentation sets, oversee photographing of presentations and generate all written communication to create the Visual Presentation Book
- Partner with Field Leadership on in-season solves to continue driving business
- Oversee all styling both in-store and windows for Gap Outlet
- Create seasonal PR events for the brand.
Gap
Sr. Manager, Global Flagship Visual Merchandising
03.2017 - 05.2018
Job overview
- Flagship, Global Visual Merchandising, Create globally relevant, brand right compelling seasonal in-store merchandise presentation through product placement and displays
- Participate in pre-season meetings to understand key investments and special collections for Flagship stores
- Document presentation sets, oversee photographing merchandise presentations, and generate all written communication necessary to create the Visual Presentation Books for stores
- Lead special projects as needed, including new store launches, corporate and customer events, PR and Social activations, and employee training events
- Partner with Brand Visual Team, Marketing Team, and Product Team to innovate brand elevating visual merchandising presentations designed specifically for the Flagship experience and global customer
- Participate in weekly/seasonal walk thru of flagship locations
- Participate in Quarterly Product Review set-up partnering with Global Design and Global Merchant teams
- Lead Global Flagship store openings.
Gap
Manager, Global Visual Merchandising Adult
07.2014 - 03.2017
Job overview
- Gap Adult
- Create Global Seasonal in-store presentations through merchandising and display
- Partner with Global Merchant and Global Design teams throughout the product pipeline to create and document in-store presentations for multiple seasons
- Document monthly visual presentation sets overseeing photography of presentations and generate all written communication to create the Visual Presentation Book
- Create Seasonal Editorial PR events for the brand.
Gap
Regional Visual Manager
02.2014 - 07.2014
Job overview
- Gap East Region Multi- Store overseeing the NYC Market, and NY Flagships
- Support Regional Director and District Managers in VM initiatives and training
- Oversee the mapping, planning and implementation of all windows and in-store visual presentations within markets
- Works cross-functionally to ensure the brand presentation expectation is consistently actionable for the market
- Grow profitable sales through Region/District business analysis to identify and synthesize wins and opportunities
- Provide feedback/solutions, success/opportunities regarding store presentations to store management, District Managers, and Regional Directors
- Coordinate and conduct Visual Merchandising training workshops in markets
- Builds bench-strength by identifying internal talent and recruiting external talent.
Gap
District Visual Manager
08.2011 - 02.2014
Job overview
- 26 stores) - Direct execution in Flagship, Top/Premier Stores - Develop partnerships with all aspects of the Brand - Elevate and Expand stores through creative visual merchandising in adult, kids, baby, body and maternity businesses
- Drive results through visual merchandising, growing healthy gross margin through weekly workshops - Oversees the mapping, planning and implementation of all window and in-store visual presentations within market
- Store opening 1969 Soho, 1969 Rush, Denim specialty stores, Queen Center new store opening
- Special Projects Evolution Store Design North Park Dallas 2009, P10 project, and GSE roll out in NYC
- Flagship Store openings, 34th& Broadway, 17th& 5th, The Grove
Gap
District Visual Manager
09.2008 - 08.2011
Job overview
- Gap Central Region Multi- Store overseeing the Chicago & Midwest Markets
- Support Regional Director and District Managers in VM initiatives and training
- Oversee the mapping, planning and implementation of all windows and in-store visual presentations within markets
- Works cross-functionally to ensure the brand presentation expectation is consistently actionable for the market
- Grow profitable sales through Region/District business analysis to identify and synthesize wins and opportunities
- Provide feedback/solutions, success/opportunities regarding store presentations to store management, District Managers, and Regional Directors
- Coordinate and conduct Visual Merchandising training workshops in markets
- Builds bench-strength by identifying internal talent and recruiting external talent.
Urban Outfitters
Store Merchandise Manager
01.2006 - 08.2008
Job overview
- Create, Plan, Design and Execute seasonal floor changes, and window campaigns
- Translate new trends in fashion through merchandising and styling in the women's, men's, and home departments. - Teach and Train my team of managers on how to elevate their departments through visual merchandising. - Travel and help other stores in the Chicago Market during seasonal floor changes.
Coach Leather Ware
Freelance Visual Merchandiser
05.2005 - 03.2006
Job overview
- Executed monthly floor changes with visual team at flagship location on Michigan Avenue Chicago.
Gap
Visual Merchandising Manager
06.1999 - 01.2006
Job overview
- Brand development through visual merchandising at Chicago Flagship Store
- Trained and developed a team of twenty visual specialists on outfitting, planning, mapping, and executing floor changes season to season
- Elevated the brand through outfitting and expanding concepts in a high profile store - Sales generation through smart merchandising moves and using weekly reports to see what customers were buying in the store.
Education
Culver Stockton CollegeCanton, MO
No Degree from Theater Arts
2002
University Overview
Skills
- Visual Merchandising FIeld & HQ
- Merchandising Strategies Specialty & Outlet
- Design Strategies
- Fixture Design
- Brand Communication
- Store Opening
- Corporate Leadership
- Consumer Trends
- Store Management
- Visual Team Management
Timeline
Regional Visual Manager
Gap
09.2020 - Current
Sr.Manager, Global Visual Merchandising
Gap Outlet
05.2018 - 09.2020
Sr. Manager, Global Flagship Visual Merchandising
Gap
03.2017 - 05.2018
Manager, Global Visual Merchandising Adult
Gap
07.2014 - 03.2017
Regional Visual Manager
Gap
02.2014 - 07.2014
District Visual Manager
Gap
08.2011 - 02.2014
District Visual Manager
Gap
09.2008 - 08.2011
Store Merchandise Manager
Urban Outfitters
01.2006 - 08.2008
Freelance Visual Merchandiser
Coach Leather Ware
05.2005 - 03.2006
Visual Merchandising Manager
Gap
06.1999 - 01.2006
Culver Stockton College
No Degree from Theater Arts
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