Brettney Fountain

• Utilized Design Thinking methodologies to support sales teams in reviewing, prioritizing, and framing opportunities, resulting in over $10M in revenue generation.
• Facilitated over 60 enterprise design thinking workshops, leading to client engagements and influencing sales worth millions in IBM technology and services, including IBM Data Fabric, Customer Care, Business Automation, AIOps, Data Resilience, and Watson X.
• Co-created and led Discovery sessions with executive stakeholders to build personas, scenario-maps, and user stories, ensuring alignment with user needs and project requirements.
• Applied Lean UX principles to rapidly understand, define, and build digital products, enhancing speed-to-market and user satisfaction.
• Conducted preliminary research and usability testing to validate ideas and solutions, ensuring alignment with user needs and business goals.
• Built wireframes and prototypes, iteratively refining designs based on user feedback and stakeholder input.
• Designed landing pages, websites, and marketing materials, contributing to enhanced brand visibility and customer engagement.
• Leveraged IBM's design systems to design, wireframe, and prototype client solutions, ensuring consistency and usability.

•Collaborated with developers and clients to implement dynamic human-centered digital solutions.
•Effectively communicate data-driven insights and knowledge with cross-
functional teams while balancing client needs, engineering constraints & design-focused user needs.
• Conducted quantitative user testing and iterated based on key findings in
conjunction with design patterns and guidelines.
• Designed high-quality interfaces, prototyped and evaluated interactive designs that adhered to client requirements.
• Reviewed and interpret data and qualitative feedback to gain insight to design patterns.

• Improved UX and visual design of Web and Patient portal for Innovative Surgical Arts working with low/high - fidelity web mockups, developing user flow, and styled front-end of website addressing user needs.
• Performed competitive analysis to develop advertising campaigns that
penetrated new markets.
• Translated concepts into user flows, wireframes, mockups and prototypes to promote positive intuitive designs, site interactions, and user experiences.
• Created storyboards, layouts, presentations, graphics, and data visualizations in preparation for client meetings and company development.