Briana Britton
Philadelphia,PA
Summary
Results-oriented professional with expertise in media planning, omni-channel marketing, and revenue growth. Adept at client and vendor management, strategic problem-solving, and data analysis. Strong communication and presentation skills with a proven track record of leading high-impact marketing initiatives. Experienced in managing the full life cycle of advertising campaigns, ensuring seamless execution and client satisfaction.
Overview
5
5
years of professional experience
Work History
Account Management Specialist
Ulta Beauty, UB Media
06.2023 - Current
- Manage the full life cycle of approximately 50 clients' advertising campaigns, from onboarding to post-campaign analysis
- Provide high-quality client service, ensuring satisfaction and long-term partnerships
- Collaborate closely with sales counterparts to meet and exceed revenue goals
- Successfully launched two of the first CTV pilot campaigns for UB Media
- Develop and present data-driven media plans, leading to $1MM in incremental revenue
- Act as the liaison between sales, account management, and external partners, facilitating strategic meetings and product updates
- Generate significant incremental revenue across multiple brand partnerships, contributing to overall business growth. Lead contract negotiations and successfully onboard new brands, ensuring a seamless transition and long-term success
- Take on additional responsibilities as needed, maintaining seamless client service and campaign execution
- Identify and resolve issues, minimizing business impact. Strengthen team collaboration through knowledge-sharing initiatives, process improvements, and proactive communication
Campaign Manager, Global
NBCUniversal
03.2022 - 06.2023
- Developed and executed media plans from inception to completion, managing campaigns post-launch
- Managed a diverse portfolio of clients, ensuring the successful execution of digital and linear advertising campaigns
- Worked cross-functionally with sales and planning to drive company-wide revenue goals
- Negotiated digital and linear buys for both upfront and scatter marketplaces with Fortune 500 clients
- Managed integrated media strategies across NBCU platforms, including Peacock, YouTube, Apple News, Twitter, and programmatic channels
- Provided ongoing campaign insights, optimizations, and strategic recommendations to enhance campaign performance
Senior Digital Services Representative
NBCUniversal
11.2020 - 03.2022
- Partnered with planners to develop, execute, and monitor campaign performance
- Managed campaign delivery, performance tracking, and reporting for key clients
- Provided campaign insights and optimizations using Freewheel, Google Ad Manager, and MOAT
- Generated post-campaign reports and monthly billing reconciliations
- Worked closely with internal teams to troubleshoot campaign discrepancies and ensure seamless execution
Digital Ad Insertion Coordinator
NBC Sports Group
10.2019 - 11.2020
- Monitored live NBC Sports events and inserted advertising pods into digital livestreams
- Supported ad operations by listening to control room directors and troubleshooting ad placements
- Ensured accurate and timely execution of digital ad insertions across multiple sports platforms
Account Coordinator
USIM
01.2020 - 07.2020
- Managed key accounts, including Crunch Fitness, RPM Broadway Agency, and Winn-Dixie
- Monitored campaign pacing and provided strategic insights to ensure full delivery and optimization
- Developed flowcharts, budget summaries, and Salesforce data reports for clients
- Assisted in campaign execution by retrieving assets, submitting insertion orders, and ensuring timely launches
Education
Bachelor of Arts (B.A.) - Communication (Media Production)
William Paterson University
Wayne, NJSkills
- CRM proficiency
- Performance tracking
- Adaptability and flexibility
- Account growth
Timeline
Account Management Specialist
Ulta Beauty, UB Media
06.2023 - Current
Campaign Manager, Global
NBCUniversal
03.2022 - 06.2023
Senior Digital Services Representative
NBCUniversal
11.2020 - 03.2022
Account Coordinator
USIM
01.2020 - 07.2020
Digital Ad Insertion Coordinator
NBC Sports Group
10.2019 - 11.2020
Bachelor of Arts (B.A.) - Communication (Media Production)
William Paterson University
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