Brian Alberts
Fallbrook,CA
Summary
Results-driven Sales and Business Development Manager with a proven track record of cultivating strategic partnerships and driving significant revenue growth. Expertise in identifying market opportunities, implementing targeted strategies, and negotiating high-value contracts. Renowned for leading cross-functional teams to enhance customer relationships and achieve outstanding results. Career aspirations include leveraging skills to expand market presence and foster long-term business success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Business Development Manager - United States
Master Garden Nutrients- ATAMI
10.2023 - 01.2025
- Cultivated and sustained significant partnerships with industry stakeholders, fostering enduring collaborations.
- Aligned newly identified opportunities with business objectives and sales.
- Expanded market reach, significantly increasing sales revenue.
- Represent Atami at industry conferences, events, and networking opportunities to enhance brand visibility and credibility.
- Utilized social media analytics to assess client insights and drive improvements in offerings.
- Managed expenses, budget, and overhead to enhance profit margins.
- Attended events such as CannaFest, Cowboy Cup, and MJBIZ Con to educate clients about the company's products.
- Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.
Global Sales Manager
OG Biotech
Reno, USA
03.2022 - 10.2023
- Manage the sales department by establishing policies, and investigating new business and client opportunities.
- Created and implemented a social media strategy that includes direct purchasing through an e-commerce platform.
- Managed seven LP grow facilities across the U.S., focusing on coaching, integration, and product removal.
- Developed shipping methods and collaborated closely with farms during the initial sale of company totes.
- Motivate and train a sales team of five to achieve their monthly sales targets.
- Successfully sold $1 million in branded retail products across 76 individual accounts throughout the U.S.
- Review customer activity, anticipate consumer needs, and work to improve customer satisfaction.
National Commercial Manager
GREENSTAR / GROTEK
Langley, Canada
02.2019 - 01.2022
- Developed new customers and increased commitment levels at retail stores by 300%.
- Achieved the highest sales growth in company history, totaling over $20 million, including a record-breaking increase of $17 million. Maintained existing business relationships while implementing effective sales strategies.
- Conducted product knowledge training to ensure the proper representation of Grotek Products.
- Integrated new industry swag, and promotional apparel to enhance visibility within the market.
- Searched for and developed new business opportunities throughout the United States, collaborating with distributors to increase store volume and representation.
- Coordinated direct orders from large customer groups, and worked with distributors for fulfillment.
- Contributed ideas and suggestions for corporate social media growth, achieving over 28,000 followers on Instagram.
Territory Sales Manager
ADVANCED NUTRIENTS
Woodland, USA
01.2013 - 02.2019
- Territory started with $250,000 in yearly sales and achieved a total of $8.5 million in sales over six years.
- Consistently met and exceeded monthly quotas and quarterly goals, demonstrating the highest growth in the company for five consecutive years.
- Was the only recipient of the Founders Award in the history of Advanced, a distinction that still stands today.
- Focused on retaining clients while continuously upgrading services and solutions for existing accounts.
- Prospected new businesses through cold calls, field visits, lead generation, growers' groups, mixers, and networking events.
- Retained and expanded client accounts by understanding their businesses, identifying their needs, and using insights gained from other products to create customized schedules for the services sold.
California Sales Manager
ATAMI
04.2011 - 01.2013
- Enhanced brand visibility and fostered partnerships by attending trade shows.
- Road Warrior: I visited hundreds of brick-and-mortar stores across California, Arizona, and Las Vegas.
- Introduced the company's flagship product, which became the number-one product sold in many stores. Assisted in launching new company products across the United States, and attended industry tradeshows.
Education
Specialty Degree - HVAC System Design, Heat load, and System Controls
UC SAN DIEGO
01.2011
Associate - Applied Science in Information Technology
ITT TECHNICAL INSTITUTE
San Diego01.2001
Skills
- Business Development
- Sales Specialist
- Social media
- PowerPoint and Excel
- Effective decision-making
- Selling Strategies
- Excellent customer service
- Analytical skills
- Relationship building
- Leadership
- Personable
- Strong work ethic
- Influential Selling
- Hunter Mentality
Affiliations
- President of Village Crest of Fallbrook Homeowners’ Association, 04/01/19, Current, Enforce homeowners’ association rules and regulations for 38 homes., The community is now in the black after being in the red for nine years, Established four committees to help manage the needs of the community, Serves as a liaison between the board and other third parties (management, attorneys, vendors, etc.).
Certification
- Mendo Dope Certification of Recognition- Class of 2024
Timeline
Business Development Manager - United States
Master Garden Nutrients- ATAMI
10.2023 - 01.2025
Global Sales Manager
OG Biotech
03.2022 - 10.2023
National Commercial Manager
GREENSTAR / GROTEK
02.2019 - 01.2022
Territory Sales Manager
ADVANCED NUTRIENTS
01.2013 - 02.2019
California Sales Manager
ATAMI
04.2011 - 01.2013
Specialty Degree - HVAC System Design, Heat load, and System Controls
UC SAN DIEGO
Associate - Applied Science in Information Technology
ITT TECHNICAL INSTITUTE
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