Brian Alves
Healthcare Communications And Marketing
Roslindale,MA
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
Work History
Director of Marketing and Communications
Paragon Communications
01.2017 - 01.2020
- Consistently created digital content and executed marketing strategies leading a 20-person sales team into reaching monthly sales goals.
- Led redesign of corporate website (www.ntsdirect.com) into dynamic ecommerce storefront based on extensive knowledge of user experience and requirements.
- Worked closely with development, design, and marketing teams to improve web usability, navigation and content.
- Organized and technically produced 80+ live training webinars.
- Produced large scale video campaigns that pushed ecommerce sales from 700 products a month to over 2,200 using social channels and email for distribution.
- Grew staff from 2 to 5 employees to handle the increase in projects.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Increased website traffic by average of 50% each month using cutting-edge inbound marketing techniques.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
Social Media Content Strategist
CVS Health
01.2013 - 01.2017
- Engaged the world by delivering patient and hospital success stories through digital marketing, storytelling, social media, video marketing, and web content for corporations and healthcare agencies.
- Produced and edited patient story videos that ranked on page one of Google.
- Analyzed and reported social media and online marketing campaign results.
- Devised strategies and roadmaps to support product vision and value to business.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Managed team of 8 to generate original content and moderate online community members.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Drove brand awareness 80% by developing video marketing campaigns.
Senior Web Editor
University Of Massachusetts Medical School
01.2010 - 01.2014
- Served on the Office of Communications Leadership Team, responsible for leading the development of digital messaging in alignment with the University’s brand.
- Managed the university’s web-based news marketing and communications functions, overseeing a 6-member team of writers and video journalists.
- Created content for social media, SEO and web campaigns that propelled university recognition from 15,000 monthly visitors to over 250,000 visitors and counting.
- Guided and motivated creative staff to achieve demanding targets under tight deadlines.
- Pitched content strategies and managed web based asset acquisition.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Education
Bachelor's - Broadcast Communications
Skills
SEO and analytics
Digital marketing
Campaign management
Campaign development
Strategic Planning
Marketing and advertising
Analytics and SEO
Key decision making
Market planning and execution
Timeline
Director of Marketing and Communications
Paragon Communications
01.2017 - 01.2020
Social Media Content Strategist
CVS Health
01.2013 - 01.2017
Senior Web Editor
University Of Massachusetts Medical School
01.2010 - 01.2014