Brian Atkison
Summerfield,NC
Summary
- Talented business development professional with over 24 years of proven success in creating and implementing strategies that have consistently increased revenue, expanded markets, and improved profit. Leverages a comprehensive understanding of national level dealership/retail location leadership to drive growth and produce strong bottom-line gains.
- Business Development
- Sales Management
- National / Local Marketing
- Event Planning & PR Mgmt.
- Dealer Relationship Mgmt.
- Financial Analysis
- Strategic Planning
- Distribution Development
- Retail & Distributor Mgmt.
Versatile Business Development Executive recognized for spearheading dramatic sales increases with robust customer acquisition strategies. Leverages over 15 years of experience and top-notch relationship-building abilities to connect with customers and build lasting partnerships. Navigates complex negotiations and closes high-value deals with skill and strategic mindset.
Overview
25
25
years of professional experience
1
1
Certification
Work History
General Manager, Business Development
Generator Supercenter
Raleigh, NC
07.2023 - Current
- Reviewed operational records and reports to project sales and determine profitability.
- Used change methodologies to increase sales and led projects for increased productivity.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Determined price schedules and discount rates.
- Conducted market research and reported on competitors.
- Supported sales team members to drive growth and development.
General Manager, Business Development
Generator Supercenter of Nashville
Nashville , TN
01.2021 - 06.2023
- Developed and implemented strategies to increase market share and profitability.
- Conducted regular meetings with staff to review performance, discuss objectives, and develop new business opportunities.
- Established policies and procedures for efficient operations of the business.
- Managed daily operations of the business, including budgeting, forecasting, staffing, and scheduling.
- Analyzed financial data to identify areas of improvement in operational costs and profits.
- Monitored sales trends to identify potential growth opportunities within existing markets or new markets.
- Negotiated contracts with vendors for services or supplies required by the company.
- Ensured compliance with applicable laws and regulations governing business operations.
- Assisted in recruiting, training, motivating, coaching, evaluating personnel performance.
- Identified process improvements that increased productivity while reducing costs.
- Reviewed monthly financial reports to ensure accurate tracking of revenue generation.
- Oversaw inventory management functions such as ordering supplies and materials as needed.
- Organized trade shows and other events designed to showcase products and services.
- Collaborated with executive team on long-term strategic planning for the organization.
- Developed growth plans by identifying key clients, key targets and priority service lines.
- Solved complex incidents and problems impacting management and business direction.
- Set up new distribution partners and brought in substantial new channel sales.
General Manager, Business Development
Invisible Fence of Nashville
Nashville, TN
06.2016 - 06.2022
- Developed and implemented strategies to increase market share and profitability.
- Created and maintained relationships with key customers and partners.
- Conducted regular meetings with staff to review performance, discuss objectives, and develop new business opportunities.
- Established policies and procedures for efficient operations of the business.
- Managed daily operations of the business, including budgeting, forecasting, staffing, and scheduling.
- Provided leadership in developing innovative approaches to improve customer service levels.
- Analyzed financial data to identify areas of improvement in operational costs and profits.
- Monitored sales trends to identify potential growth opportunities within existing markets or new markets.
- Negotiated contracts with vendors for services or supplies required by the company.
- Developed marketing campaigns to promote products and services to target audiences.
- Assisted in recruiting, training, motivating, coaching, evaluating personnel performance.
- Reviewed monthly financial reports to ensure accurate tracking of revenue generation.
- Oversaw inventory management functions such as ordering supplies and materials as needed.
- Organized trade shows and other events designed to showcase products and services.
- Maintained positive relationships with external stakeholders such as clients and vendors.
- Implemented cost-saving initiatives through analysis of current processes and practices.
Director of Sales and Business Development
Dogwatch Inc
Boston, MA
06.2015 - 05.2016
- Developed and implemented sales strategies to increase market share.
- Analyzed customer data and developed targeted marketing campaigns.
- Created presentations for potential customers to showcase products and services.
- Directed the development of marketing materials, such as brochures, catalogs, and advertisements.
- Developed pricing strategies that increased revenue while maintaining customer loyalty.
- Coordinated efforts between sales teams in multiple geographic locations.
- Provided training on product knowledge, customer service, and sales techniques to staff members.
- Monitored industry trends to ensure competitive advantage in the marketplace.
- Managed a budget for advertising initiatives, trade shows, conferences.
- Researched competitors' activities in order to gain insights into their strategies and tactics.
Distributor Sales Development Manager
Bailey International Inc.
Knoxville, TN
10.2014 - 06.2015
- Developed and implemented strategies to increase sales of products through distributors.
- Monitored distributor performance metrics and provided feedback to ensure successful execution of sales plans.
- Collaborated with marketing team to create promotional materials for distribution partners.
- Created training programs to educate distributor staff on product features and benefits.
- Conducted periodic reviews of distributor accounts, identified opportunities for improvement, and developed action plans accordingly.
- Coordinated pricing structures between company and distributors based on current market conditions.
Associate Director – Invisible Fence Brand
Radio Systems
Knoxville, TN
04.2007 - 08.2014
- Providing strategic planning, leadership, and dealer relationship management for a division with 325+ Dealers worldwide and annual revenues in excess of $50M
- Collaborated with corporate executive leadership to define company objectives, innovate processes, and strategically plan and implement market expansion initiatives
- Increased Company revenue by comprehensively analyzing business practices, product mix and sales techniques to develop solid industry strategies designed to grow revenue and profit
- Developed a metrics-based evaluation system to measure key performance indicators
- Managed a national sales incentive program for 325+ dealers, resulting in significant sales increases
- Identified, improved or replaced Dealers in underperforming markets
- Developed and executed Marketing plans for national and local markets
- Improved closing rates by 25% Performed market analysis to identify best marketing approach through innovative sales training and mentoring
- Consistently achieved revenue goals by partnering with Dealers to build strong, mutually beneficial relationships and fully align products and sales strategies with each client’s target market
- Spearheaded the launch of a regional manager program, developed policies and procedures, and trained staff to standardize operational best practices across all dealers
- Worked closely with business owners and franchisees to analyze store layout and optimize customer flow while helping to define their brand’s message and competitive edge
- Established key industry relationships, attended events, and spoke at seminars to penetrate markets, generate interest, and build brand equity
- Increased sales through managing multiple distribution channels
- Recruited new business owners and developed key markets to reach growth initiatives.
Regional Sales Manager - Dealer
IF South
Greensboro, NC
10.2002 - 04.2007
- Developed sales strategies, trained teams, and mentored leaders to effectively grow revenue
- Increased sales by 200% through high impact sales training driven by accurate client needs analysis and outstanding customer service
- Achieved President’s Club Award for all 5 years, recognizing exemplary performance and commitment to excellence
- Built a dynamic network of community leaders, industry influencers, and business executives to drive sustainable growth across multiple revenue streams.
National Training Instructor
Invisible Fence Corporation
Malvern, PA
04.2000 - 10.2002
- Worked with sales teams from across the country to deploy targeted sales methods and solid client relationship management to promote revenue growth
- Designed training strategies that developed staff into subject matter experts and positioned them as resources to win trust, improve sales, and penetrate new markets
- Mentored sales team members, helped define common goals, and assisted with building a knowledgeable and highly productive sales force
- Successfully turned around underperforming dealers to produce leading accounts by accurately identifying strengths and weaknesses, cultivate talent, and foster growth.
Education
Generator Installation And Repair
Generac Technical Certification
Waukesha, WI11-2023
Business Financial Coursework Completed -
University of Tennessee
Business Coursework Completed -
Bryant & Stratton College
Skills
- Sales strategy development
- Financial Acumen
- Business Networking
- Proposal Writing
- Territory Management
- Market Penetration
- Territory Growth
- Lead Generation
- Contract Review
- Customer Relationship Management
- Sales Pipeline Management
- Sales expertise
Leadership Profile
Cultivates team excellence by promoting common goals and company mission while equipping individuals with specialized training and positive motivation to consistently surpass goals. Deploys proven team building strategies centered on identifying talent, mentoring individuals, and building highly skilled leaders.
Accomplishments
- Awarded Presidents Club Sales award 13 out 15 eligible years
Certification
- Generac Certified Technician
- Consultative Sales Training Certification
- "Same Side" Selling Certification
- Multiple Continuing Education / Sales Training programs completed
References
References available upon request.
Timeline
General Manager, Business Development
Generator Supercenter
07.2023 - Current
General Manager, Business Development
Generator Supercenter of Nashville
01.2021 - 06.2023
General Manager, Business Development
Invisible Fence of Nashville
06.2016 - 06.2022
Director of Sales and Business Development
Dogwatch Inc
06.2015 - 05.2016
Distributor Sales Development Manager
Bailey International Inc.
10.2014 - 06.2015
Associate Director – Invisible Fence Brand
Radio Systems
04.2007 - 08.2014
Regional Sales Manager - Dealer
IF South
10.2002 - 04.2007
National Training Instructor
Invisible Fence Corporation
04.2000 - 10.2002
Generator Installation And Repair
Generac Technical Certification
Business Financial Coursework Completed -
University of Tennessee
Business Coursework Completed -
Bryant & Stratton College
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