Summary
Overview
Work History
Education
Skills
Timeline
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BRIAN BARCELLONA

Denver,CO

Summary

Dynamic sales development leader with a proven track record of pioneering partnership strategies at Omni Analytics, securing over 100 high-value meetings and generating pipeline through strategic co-selling with Snowflake. Skilled in managing Salesforce-driven pipelines, coordinating cross-functional teams, and crafting data-driven proposals, consistently surpassing quotas by 115-120% while driving revenue growth.

Overview

5
5
years of professional experience

Work History

Founding Partnerships SDR

Omni Analytics
Remote
06.2024 - Current
  • Pioneered the first Partnerships SDR role at Omni Analytics, securing 100+ meetings with key stakeholders, driving revenue growth within six months through strategic collaboration with leadership.
  • Partnered with sales, marketing, and Snowflake representatives to launch a co-selling initiative, educating alliance members on Omni’s BI platform to enable customer introductions and joint opportunities.
  • Managed Salesforce partnership pipelines, ensuring timely follow-ups and accurate reporting while crafting data-driven proposals for high-value integrations with strategic alliances.
  • Developed project plans for partnerships, aligning internal teams and industry partners to deliver key initiatives seamlessly.

Founding SDR

Monte Carlo
Remote
02.2022 - 02.2024
  • Awarded 2022 ‘SDR of the Year’, highlighting consistent high-performance and dedication to driving sales success
  • Effectively led discovery calls to qualify inbound and outbound sourced opportunities
  • Promoted to SDR Team Lead as a result of my leadership and success mentoring/onboarding new hires
  • Consistently surpassed sales development targets by implementing effective prospecting strategies and maintaining a robust pipeline, resulting in an average or 115% attainment
  • Developed and executed targeted prospecting initiatives, identifying key decision-makers and leveraging market insights to secure high-value appointments. Led to ~ $12 Million in Pipeline generated

Growth SDR

Twilio-Segment
Denver, CO
12.2020 - 02.2022
  • Successfully established the SDR function for Segment’s Growth band with the goal of expanding into lower SMB companies
  • Exceeded quarterly goals through expansion into existing accounts with strategic upselling and cross-selling initiatives
  • Excelled in sales training programs (MEDPICC and Command Of The Message)
  • Consistently surpassed quarterly quota with an average attainment of 111% in 2021

Education

Bachelor of Science - Marketing, Sales

The University of Alabama
Tuscaloosa, AL, United States
01.2020

Skills

  • Strategic Partnership Development
  • Project Management and Coordination
  • CRM Administration (Salesforce)
  • Analytics-Driven Sales Support
  • Stakeholder Communication and Storytelling
  • Cross-Functional Collaboration

Timeline

Founding Partnerships SDR

Omni Analytics
06.2024 - Current

Founding SDR

Monte Carlo
02.2022 - 02.2024

Growth SDR

Twilio-Segment
12.2020 - 02.2022

Bachelor of Science - Marketing, Sales

The University of Alabama

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