Summary
Overview
Work History
Education
Skills
Timeline
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Brian Bemis

Summary

Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

18
18
years of professional experience

Work History

Digital Marketing Consultant

IVacationOnline, LLC (DestinFlorida.com)
06.2018 - Current
  • Manage SEO Projects; Increasing organic traffic through developing strategic content, improving user experience, backlinking, and implementing other digital marketing strategies.
  • Provide weekly updates on digital marketing campaigns, discussing strategic initiatives, and methods for improvement.
  • Analyze competitor pages to locate backlink and keyword opportunities.
  • Utilize Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
  • Improve audience targeting by segmenting marketing lists based on demographic information and behavioral data.
  • Responsible for recruiting, training, and managing a team of Copywriters and Digital Marketing Strategists.

Digital Marketing Coordinator

Escalade Sports (BearArchery.com)
08.2021 - 02.2022
  • Managed the process of creating and maintaining engaging product copy for ecommerce websites, digital advertising, social media, and other consumer publications.
  • Led the graphic designers and photographers in developing images, videos, and graphics for ecommerce websites, Amazon, and each brands social media profiles.
  • Collaborated with product management team to gain extensive knowledge for use in creation of product copy.
  • Provided recommendations in the creation and execution of email campaigns, product catalogues, trade shows, and pro staff.
  • Managed the process of adding new products to the company's website and keeping existing content updated.
  • Monitored and evaluated search results and search performance across the major search channels to improve rankings and discover new opportunities.
  • Analyzed web analytics dashboards and reports to create and recommend SEO strategies.

ECommerce Director

Schwartz Laboratories, LLC (I-Supplements.com)
05.2013 - 06.2018
  • Led all digital marketing initiatives including search engine optimization, search engine marketing, ppc, social media marketing, affiliate marketing, email marketing, content marketing, landing page development, and retargeting.
  • Oversaw projects and coordinated tasks with internal team, contractors, and third-party agencies to meet deadlines under budget.
  • Researched, identified, and led the migration of the website to a new ecommerce platform, Big Commerce. Improved the day-to-day workflow throughout multiple divisions and reduced monthly expenses by $15,000.
  • Collaborated with customer service and sales team to plan and implement special promotions for company's ecommerce customer base through email marketing.
  • Managed affiliate program with over 1,000 affiliates, providing $1,000,000 in annual sales.

Digital Marketing Manager

Schwartz Laboratories, LLC (I-Supplements.com)
05.2006 - 05.2013
  • Performed keyword research and analyzed to optimize site content.
  • · Provided recommendations and executed strategies for content development, that is in coordination with SEO Goals; through articles, blog post, and press releases.
  • Developed and managed email campaigns using iContact, Constant Contact and other platforms.
  • · Provided SEO Analysis and recommendations in coordination with the elements and structure of the website's navigation and pages.
  • · Facilitated and managed projects with a team of 10+ copywriters.

Education

Marketing

Ivy Tech
Evansville, IN

Skills

  • eCommerce Platforms
  • Affiliate Marketing
  • Email Marketing
  • SEO & SEM
  • Social Media
  • PPC
  • Google Analytics, Webmaster Tools
  • SEM Rush
  • Bright Edge
  • Salsify
  • Microsoft Office
  • HTML

Timeline

Digital Marketing Coordinator

Escalade Sports (BearArchery.com)
08.2021 - 02.2022

Digital Marketing Consultant

IVacationOnline, LLC (DestinFlorida.com)
06.2018 - Current

ECommerce Director

Schwartz Laboratories, LLC (I-Supplements.com)
05.2013 - 06.2018

Digital Marketing Manager

Schwartz Laboratories, LLC (I-Supplements.com)
05.2006 - 05.2013

Marketing

Ivy Tech

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Brian Bemis