Brian Burfield
Traverse City,MI
Summary
Expert Senior Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer (CMO)
1st Optimal
09.2024 - Current
- Develop and implement comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and maximize revenue growth
- Collaborate with cross-functional teams including sales, product development, and finance to align marketing efforts with overall business objectives
- Conduct market research and competitive analysis to identify emerging trends and opportunities for new product development or market expansion
- Develop compelling content for various marketing collateral such as websites, brochures, presentations, case studies, white papers, etc
- Implement customer segmentation strategies to tailor marketing messages and campaigns based on specific target audience characteristics and preferences
- Optimize paid advertising campaigns (PPC) by continuously monitoring performance metrics such as CTRs (Click-Through Rates), CPCs (Cost Per Click), and ROAS (Return On Ad Spend)
- Collaborate with the sales team to develop effective sales enablement materials such as presentations, case studies, and product sheets
- Optimize website performance through continuous monitoring of key metrics such as bounce rate, time on page/site, etc., implementing UX/UI improvements as needed
- Develop and execute social media strategies to enhance brand presence, engage with audiences, and drive traffic across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Create and manage content marketing initiatives to support brand positioning, thought leadership, and customer education through blogs, videos, and webinars
- Plan and execute automated SMS/email marketing campaigns to nurture leads, promote new products, and increase customer retention
- Lead internal lead management initiatives, ensuring smooth transitions from lead generation to sales conversion and maintaining accurate CRM data
- Drive brand creation and development, defining visual and messaging strategies that resonate with target audiences while establishing a consistent brand identity
- Manage vendor relationships to ensure smooth execution of marketing initiatives, monitor performance, and negotiate contracts to optimize costs and results
Marketing Manager
EVOLVE Telemedicine
04.2021 - Current
- Company Overview: EVOLVE is the nation's leader in Bioidentical Hormone Replacement Therapy (BHRT)
- Experience concierge-level care to treat hair loss, manage weight, improve sexual wellness, restore cognitive function, and revitalize your overall sense of well-being
- Building brand awareness focused on healthy lifestyles
- Creating marketing campaigns that drive traffic and generate leads
- Implementing promotional strategies to help increase new customers and sales
- Working with brand partners/affiliates to promote education and awareness
- Coordinating with internal and external teams to deliver marketing strategies
- And more
- EVOLVE is the nation's leader in Bioidentical Hormone Replacement Therapy (BHRT)
- Experience concierge-level care to treat hair loss, manage weight, improve sexual wellness, restore cognitive function, and revitalize your overall sense of well-being
Marketing Director
1st Detachment Nutrition
01.2023 - 09.2024
- Company Overview: 1st Detachment (1D) is a veteran-founded, expert-formulated supplement company led by renowned coach Justin Harris and optimal living specialist Joe Miller
- From a game-changing pre-workout to potent glucose disposal agents & industry-leading intra-workout, we've combined science with real-world experience to custom-formulate each product
- Brand development and new product marketing
- Shopify website design and development
- ECommerce marketing strategies and implementation
- Digital advertising campaign creation, management, and reporting
- Affiliate/influencer network management
- On-page SEO and content marketing strategies
- Technical SEO audits and improvement plans
- Competitor and keyword research
- (organic and paid)
- Social media management
- Inventory management and third-party fulfillment support
- Vendor and marketing team management
- Customer support via phone, email, and live chat
- 1st Detachment (1D) is a veteran-founded, expert-formulated supplement company led by renowned coach Justin Harris and optimal living specialist Joe Miller
- From a game-changing pre-workout to potent glucose disposal agents & industry-leading intra-workout, we've combined science with real-world experience to custom-formulate each product
E-Commerce SEO & Digital Marketing Consultant
Brian Burfield
07.2018 - 04.2021
- Company Overview: Expert consulting for serious e-commerce entrepreneurs who want to grow their online business!
- Brand creation and marketing message guidance
- Business and product development
- Product, market, and audience research
- Competitor research and growth potential
- E-commerce platform suggestions (Shopify, WooCommerce, etc.)
- Domain, hosting, and technology assistance
- Inventory and shipping management (order fulfillment integration)
- Dropshipping solutions and strategies
- Search engine optimization (SEO) and content marketing
- Social media advertising and influencer marketing
- Affiliate program management
- Third-party sales channel integrations
- Google Ads management (PPC, Shopping, YouTube, Display)
- Shopify and WooCommerce store consulting and development
- Email marketing and automated campaigns
- Expert consulting for serious e-commerce entrepreneurs who want to grow their online business!
Marketing Consultant & Co-Founder
LeadPlan Marketing
02.2016 - 07.2018
- Company Overview: Helping businesses grow in today's digital world using successful marketing strategies
- High Quality Custom Marketing Plans
- Full Service Digital Marketing Strategies
- Mobile-Friendly Web Design & Lead Generation Landing Pages
- Certified PPC, Social Media, & Targeted Display Advertising
- Tracked Results With Detailed Analytics
- Conversion Performance & Sales Strategies
- SEO Friendly Content Creation
- Marketing Consulting & Plan Implementation
- Helping businesses grow in today's digital world using successful marketing strategies
Digital Marketing Specialist / Google PPC
9&10 News - Heritage Broadcasting
06.2014 - 02.2016
- Company Overview: This position started as a Google Certified PPC Advertising Consultant/Salesperson which turned into the beginning of 9&10 News' digital marketing division 'Northern Michigan Digital'
- This position started as a Google Certified PPC Advertising Consultant/Salesperson which turned into the beginning of 9&10 News' digital marketing division 'Northern Michigan Digital'
Support / National Accounts / Photo Processing / SEO
Real Tour Vision
06.2013 - 05.2014
- Company Overview: RTV, is the leading virtual tour provider for real estate and business properties
- We specialize in professional photography, real estate marketing, and online virtual tours
- Tech Support For The Fusion System
- Customer Support (phone calls & e-mail)
- Photography Editing & Processing
- Order Processing For Customers & National Accounts
- Blog, Article, and E-Mail Writing
- Customer Training Via Online Meetings
- Other Tasks Involved With The Company
- RTV, is the leading virtual tour provider for real estate and business properties
- We specialize in professional photography, real estate marketing, and online virtual tours
Sales Associate
Staples
11.2005 - 08.2008
- Sales within the Office Supplies, Furniture, and Technology departments
- Customer service in person and over the phone
- Cashiering
- Stocking products
- Tech support in person and the phone
- Computers, printers, hardware, software, networking, and basically anything related to technology
- I am very tech savvy
- Inventory management
- General store maintenance
- Furniture assembly
- Copy and Print experience
- Certified in multiple departments and courses
- One of the top up-seller's within my departments
Education
High School Diploma -
Ellsworth Community High School
Ellsworth, MI06.2005
Skills
- Digital Marketing Strategy
- Branding & Positioning
- Content Strategy & Development
- Public Relations & Communications
- Leadership & Team Management
- Analytics & KPI Establishment
- Marketing Automation & CRM
- SEO & SEM (including Google Ads & Keyword Research)
- Social Media Strategy & Management
- Email & Content Marketing
- Product & E-commerce Marketing
- PPC Campaign Management
- Creative Direction & Design Oversight
Certification
- SEMrush SEO Certified, 01/01/20
- Google Analytics Certification
- Google AdWords Certification
Publications
Digital Marketing Trends Of 2017, TC Business News, 01/01/17, https://www.tcbusinessnews.com/digital-marketing-trends-of-2017/
Timeline
Chief Marketing Officer (CMO)
1st Optimal
09.2024 - Current
Marketing Director
1st Detachment Nutrition
01.2023 - 09.2024
Marketing Manager
EVOLVE Telemedicine
04.2021 - Current
E-Commerce SEO & Digital Marketing Consultant
Brian Burfield
07.2018 - 04.2021
Marketing Consultant & Co-Founder
LeadPlan Marketing
02.2016 - 07.2018
Digital Marketing Specialist / Google PPC
9&10 News - Heritage Broadcasting
06.2014 - 02.2016
Support / National Accounts / Photo Processing / SEO
Real Tour Vision
06.2013 - 05.2014
Sales Associate
Staples
11.2005 - 08.2008
High School Diploma -
Ellsworth Community High School
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