BRIAN CAMACHO
The Bronx,NY
Summary
I'm a digital content creator and writer who's passionate about storytelling, with several years of experience in copywriting, project management, and brand strategy. Creativity, enthusiasm, and outside-of-the-box thinking are my greatest skills, and being able to apply my passion toward my career is what makes me happiest. I also probably have the biggest action figure collection of anybody you know!
Overview
13
13
years of professional experience
Work History
Blogger / Content Partner
Square Enix
03.2017 - Current
- Have an ongoing content partnership with the company Square Enix for the Final Fantasy Trading Card Game through the blog, Lv.1 Onion Knight.
- Write reviews, tutorials, and humorous observations targeting the game's casual player base.
- Coordinate articles with the game's community manager to reveal exclusive first-look spoilers for upcoming card releases.
Content Development Manager
Etsy
Remote
10.2021 - 01.2026
- Represented Etsy’s Help Center and self-service content as the primary point of contact for all stakeholders.
- Crafted the strategy for Etsy's Help Center, keeping our library of over 350 articles, contact flow, and auto replies accurate and concise. My primary goal with content was to enable buyers and sellers to self-service their issues.
- Created style guides for help content to ensure all of our articles had the empathetic voice and tone expected of the Etsy brand.
- Managed relationships with Engineering, Operations, Marketing, and Product Insights to publish new content in coordination with Etsy's product launches.
- Reduced Etsy's 1-to-many support costs, with an estimated 1.8 Million dollars in savings in 2025.
Content Strategist
Content IQ
Remote
05.2020 - 07.2021
- Researched weekly site data to identify high-performing content packaging strategies, keeping them in line with Facebook's and Newsweek's compliance guidelines.
- Pitched story ideas and conducted weekly third-party testing in order to determine which stories would be pushed through into the main content pipeline.
- Managed Content IQ’s online quiz pipeline, sourcing, fact-checking, and editing the finished product to reduce reader drop-off and ensure maximum performance.
Graduate Publisher
Finder
Remote
09.2019 - 05.2020
- Managed the tech and telecommunications niche of the website, with a focus on online video and music streaming services.
- Coordinated with staff writers and editors to schedule a continuous pipeline of weekly content, and monitored page performance via Google Analytics to improve search engine optimization.
- Launched over 200 reviews and guides for streaming brands like Hulu, Spotify, and Netflix.
- Created extensive new content hubs for premiering services like Disney+ and Apple TV+.
- Increased streaming page views by over 300,000, and total revenue by over $26,000.
Web Content Coordinator
CUNY School of Medicine
Bronxville, New York
07.2018 - 09.2019
- Used website design and writing skills to update and maintain online content for the Dean's office of the CUNY School of Medicine.
- Developed a new website layout for the medical research library using Libguides CMS, as well as scripting, providing voice-over, and filming instructional YouTube videos for the school.
Events & Internal Communications Coordinator
The Walt Disney Company
New York, New York
04.2013 - 03.2018
- Hosted daily in-store events and served as a member of the Internal Communications Committee, creating original branded copy and employee education tools.
- Developed materials and planned team building initiatives to provide solutions to issues unique to the flagship Times Square Disney store.
- Writer of brand-centric guides like 'Mouskacheering Made Easy! A Cast Member's Guide to Guest Engagement' to teach employees how to better promote Disney products and communicate with customers effectively.
Education
B.A. - Advertising & Marketing Communications
Fashion Institute of Technology
New York (City), NY08-2015
Skills
- Copywriting
- Stakeholder collaboration
- Content Development & Strategy
- Project Management
- Creative Design
- Blogging
- SEO Techniques
- Brand Marketing
- Data Analysis
Websites
Timeline
Content Development Manager
Etsy
10.2021 - 01.2026
Content Strategist
Content IQ
05.2020 - 07.2021
Graduate Publisher
Finder
09.2019 - 05.2020
Web Content Coordinator
CUNY School of Medicine
07.2018 - 09.2019
Blogger / Content Partner
Square Enix
03.2017 - Current
Events & Internal Communications Coordinator
The Walt Disney Company
04.2013 - 03.2018
B.A. - Advertising & Marketing Communications
Fashion Institute of Technology