Brian Cerdeira

• Focusing a few months on the new addition to our family.

• Developed comprehensive sales reports for ownership review, highlighting areas for improvement in response time, lead follow-up rate, and Sales/Client CRM engagement.
• Mentored junior sales staff, providing ongoing training and support to enhance team performance and productivity. Resulting in an over 8% increase in appointment setting rate and over 15% increase in in-person visit closing rates.
• Implemented sales automation tools to streamline administrative tasks, allowing the team to focus on relationship-building activities that drove revenue growth. Such as form to CRM auto-fill, ID scans, iPad POS applications, and virtual reality ordering.
• Spearheaded new lead-mining technology for loyal customers and service customers. Growing repeat customer business and driving brand loyalty.
• Contributed to company-wide strategic planning by providing insights on consumer market trends and customer behavior, shaping future sales and marketing initiatives for success. (i.e., targeting Wyoming customers and offering full VIP service, including paid lunch and hotel stay as they shop for new BMW)
• Exceeded quarterly sales targets by 20% MoM. Consistently identifying new business opportunities and pursuing strategic partnerships paired with online and offline marketing strategies.
• Selected to represent region at the yearly BMW Colorado Customer Appreciation Event.
• MINI dealership achieved the "Bulldog" Award, which is only given to 10 MINI dealers in the entire World. Consisting of 100% Customer Satisfaction on reviews as well as extremely aggressive sales performance goals.

Worked as an advisor across many verticals of the multifamily industry.

• 2020-2021 Worked with ownership group Encore for their "The Rise" apartment brand naming and initial marketing strategy. Continued to provide Digital Marketing Consulting services through the initial phase of multiple Lease-ups across top rental markets.
• 2021 Developed Google, Facebook, and LinkedIn campaigns, as well as weekly reporting and client communication to a new Digital Media start-up Street Digital. Helped train and onboard initial company hires.
• 2022 Started out-of-industry contract but continued to provide small project advisory for multifamily clients.
• 2023 Helped owner/manager in DC onboard 24 properties at once, including all marketing collateral, digital assets, website template design, floor plan redraws, photography, and RentCafe marketing setup for all properties. Also assisted with Proptech recommendations and setup.

• Coordinated the onboarding of 26 new properties, going from 18 to 44 communities within a 12-month period. All of which needed to be renovated, renamed, rebranded, and activated on all online platforms.
• Implemented a reputation management platform across the portfolio, resulting in being acknowledged as the top 80% and above performers.
• Managed large group of vendor partners, aligning different companies and personnel into one cohesive marketing direction.
• Empowered staff through continuous training and modern marketing operation programs. Using a data-driven approach along with behavioral sales tactics.
• Spearheaded new technology to stand out from the competition, such as self-guided tours and 360 videos for every vacant unit.
• Expanded marketing department and restructured overhead budget to allow for more advertising dollars per unit.
• Increased digital marketing presence and overall local prominence by over 200%, according to Google Analytics reports.
• Organized internal and external events, including representing the company as a Marketing Expert in yearly symposiums worldwide.
• Served as Social Media Summit Board Member.

• Owner and Regional Manager point of contact for all things digital marketing.
• Leveraged onsite experience to create hyper-targeted online marketing strategies. Coining the term Web Appeal to empower clients to spend more resources on web presence.
• Devised new internal KPIs outside of multifamily industry standards of online marketing to drive more qualified web traffic with lower bounce rates.
• Worked on a business plan to bring all paid advertising in-house vs paying a vendor. Which led to ZRS Marketing Agency managing over $3MM in ad spend per year at the time.
• Collaborated with the internal team to onboard all campaigns and manage all client expectations. Resulting in an overall increase in performance metrics with a significant decrease in cost per click.
• Managed vendor performance and budget recommendations across the portfolio using a multi-channel attribution model. Worked with all ILSs to ensure proper URL tracking across all ads.
• Participated in new business pitches, averaging an 80% closing rate on over 20 attended pitches.

• Supported the acquisition and disposition of over 110 communities.
• Branded/Rebranded more than 30 renovation communities and over 40 new construction lease-ups over a few years of extreme growth for ZRS.
• Worked on property Look Book, award-winning Website Wireframe, and Digital Naming Strategy Guide as main projects for this role.
• Assisted in the event coordination and naming/branding of the yearly ZED Conference, including participation in public speaking and session planning.
• 2015 Employee of the Year.

• Established a closing rate of over 45% as a Leasing Professional.
• Spearheaded any marketing and operations initiatives as go-to test properties.
• Assisted local properties in need, providing immediate leasing performance lift.
• Participated in multiple property takeovers with the operations team. Working on file and systems audits, as well as property oversight and new staff training.
• Started a new Mid-Atlantic Region for ZRS by working on three Lease-ups and five takeovers, training and onboarding new staff members.
• Achieved the highest rent growth (+11%)in the USAA portfolio and Arlington, VA, for 2013/14 while managing two lease-ups.
• Created a hyper-targeted Preferred Employer strategy utilizing LinkedIn to communicate with local employers' HR managers.
• Organized relevant outreach marketing events, sponsored local businesses, and integrated our properties as part of each local community.
• Spearheaded the company's Social Media efforts as a Social Media Mentor.
• 2012 Leasing Consultant of the Year.