BRIAN T. CERNIGLIA

Accomplished Marketing professional who has designed and executed Customer Experience programs, marketing campaigns, sales promotions, advertising, and sponsorship programs to support and grow business-to-business sales. Coordinated ongoing customer appreciation & hospitality events, sales campaigns, and integrated marketing programs. Lead analytical teams and processes to measure effectiveness and results to inform and derive annual sales and marketing plans. Developed strategy, managed tactical execution and accountable for overall ROI and profit & loss.

MBA graduate with proven success creating and deploying strategic sales and marketing solutions including:

Customer Experience (CX):

• Lead a change management, customer focused team and philosophy to measure and influence the result of every interaction a customer has
• Project management of process improvement plans for UPS customers' holistic perception of their experience with our business and brand
• Analyze key performance indicators to identify gaps and trends across all customer survey and voice-of-customer listening data and feedback to derive process improvement opportunities
• Design, build, deploy and manage customer experience “listening” through survey and Net Promoter System model across all customer access channels and service connection points (operations, sales/marketing, digital/on-line, customer service, pricing/billing)

Sales Operations and Strategy Implementation:

• Set strategy and metrics-based focus for salesforce through customer data and competitive analytics, ROI and profitability growth analysis
• Derive and lead sales plan and integrated marketing campaigns
• Responsible for driving sales and marketing team results through communication, motivation, and accountability

Sales and Customer Solutions:

• Proven track record as a results-oriented salesperson, who successfully formulated and implemented complex sales strategies
• Motivated and successful sales manager, winning multiple large competitive acquisitions
• Consistently maintained quality service levels for customers, retaining and incrementally growing revenue
• Skilled deriving and implementing comprehensive pricing solutions with repeated success with complex negotiations

COMMUNITY

President - Vice-President: Arlington Heights School District 25 Board of Education  2015 - 2023 

Youth Program Leader: 1st Presbyterian Church of Arlington Heights  2015 - 2023 

Youth Soccer Coach: Arlington Heights Park District   2011 - 2019