Brian Crawford
Concord,CA
Summary
Dynamic Sr Operations Manager with Peet's Coffee, adept at route optimization and fleet management. Proven track record in enhancing operational efficiency and reducing costs while fostering team collaboration. Skilled in data analysis and customer relationship management, driving significant improvements in service delivery and customer satisfaction.
Overview
22
22
years of professional experience
Work History
Sr Operations Manager - Route Planning
Peet's Coffee
Emeryville, California
10.2017 - Current
- Executed delivery schedules for over 800 routes, serving more than 15,000 customers nationwide while optimizing efficiency and reducing costs.
- Managed a fleet of over 450 vehicles, ensuring safety compliance and cost-effective operations through maintenance and route optimization initiatives.
- Formulated operational strategies that enhanced efficiency in product delivery processes.
- Maintained route databases and assignments, ensuring accurate commission payments for sales representatives across 800+ routes.
- Facilitated interdepartmental communication to promote collaboration and improve service delivery.
District Sales Leader
Frito-Lay, Inc.
01.2012 - 10.2017
- Directed daily operations for a $7MM business on an annual basis.
- Trained and coached 12-15 Route Sales Representatives (RSR), resulting in improved sales growth and customer service.
- Facilitated monthly district meetings and weekly one-on-ones to support implementation of people development plan.
- Functioned as Subject Matter Expert (SME) and trainer for Performance Pay zone, ensuring comprehensive understanding of compensation structures.
- Delivered training sessions for new hires on Quest programs, improving their operational knowledge and skills.
- Served as Subject Matter Expert (SME) for unsaleable items in North Bay Zone, providing guidance on inventory management.
Key Account Manager
Frito-Lay, Inc.
08.2007 - 12.2011
- Developed, implemented, and executed strategic growth plans.
- Built strong customer relationships to identify needs and create mutually beneficial solutions.
- Negotiated customer agreements to align with business objectives and enhance partnership value.
- Effectively plan and execute promotions and product supply.
- Coordinated in-store marketing promotions to effectively engage assigned customer base and drive sales.
District Sales Leader/Special Assignment
Frito-Lay, Inc.
04.2005 - 07.2007
- Trained District Sales Leaders (DSL) designates to achieve sales growth and implement Core 4 activities, enhancing market strategies and talent development.
- Conducted Core 4 and DLP application training for new DSLs in NorCal region, ensuring effective onboarding and integration.
- Served as zone point person for Core 4 activities, facilitating weekly one-on-one preparation and execution.
- Coordinate and facilitate new hire training classes for South Bay zone.
Core 4 National Training Manager
Frito-Lay, Inc.
11.2004 - 04.2005
- Facilitated training sessions for national rollout of Core 4 and DLP application, ensuring effective implementation across zone and region teams.
- Developed Core 4 training material to enhance understanding and application of program content.
- Sustained all Core 4 activities, including DSL/RSR and ZSL/DSL one-with-ones, to maintain program continuity and support team objectives.
- Plan to Make Plan meetings, adherence to the Core 4 workweek, and scorecarding.
Staffing Coordinator-Bay Zones
Frito-Lay, Inc.
03.2004 - 11.2004
- Oversaw staffing and retention efforts across North and South Bay zones to optimize workforce stability.
- Achieved 100% adherence to Frito Lay Select II process through the IVR system.
- Completed all steps in selection and retention process promptly, ensuring compliance with established timelines.
- Coordinated training courses for new employees, including On-Boarding, On-Target, On-Track, and On-Top classes to enhance employee readiness.
Education
Bachelor of Science - Business Administration
California State University, Chico
Chico, CA01-1994
Skills
- Route optimization
- Fleet management
- Data analysis
- Sales forecasting
- Customer relationship management
- Staff training and development
- Problem solving
- Effective communication
- Team collaboration
Cellular
925-408-1441
Timeline
Sr Operations Manager - Route Planning
Peet's Coffee
10.2017 - Current
District Sales Leader
Frito-Lay, Inc.
01.2012 - 10.2017
Key Account Manager
Frito-Lay, Inc.
08.2007 - 12.2011
District Sales Leader/Special Assignment
Frito-Lay, Inc.
04.2005 - 07.2007
Core 4 National Training Manager
Frito-Lay, Inc.
11.2004 - 04.2005
Staffing Coordinator-Bay Zones
Frito-Lay, Inc.
03.2004 - 11.2004
Bachelor of Science - Business Administration
California State University, Chico