Brian Cripple

Lead and develop a high-performing Merchandising Service Team by driving execution of merchandising strategies, coaching and developing associates, improving operational performance, and ensuring exceptional service to both customers and store partners. Collaborate cross-functionally to deliver consistent execution, achieve business objectives, and foster a culture of accountability, safety, and continuous improvement.

Lead and develop a high-performing Merchandising Service Team by driving execution of merchandising strategies, coaching and developing associates, improving operational performance, and ensuring exceptional service to both customers and store partners. Collaborate cross-functionally to deliver consistent execution, achieve business objectives, and foster a culture of accountability, safety, and continuous improvement.

Led front-end store operations by developing high-performing teams, delivering exceptional customer service, and driving key business metrics. Managed recruiting, training, coaching, and performance of team members while ensuring efficient labor planning, operational excellence, and a safe, welcoming shopping experience. Partnered with cross-functional leaders to improve sales, increase customer satisfaction, reduce wait times, and achieve consistent operational results.

Led the store’s asset protection strategy by reducing shrink, minimizing operational risk, and fostering a culture of safety and accountability. Directed investigations into theft and fraud, partnered with law enforcement when appropriate, and ensured compliance with company policies and regulatory standards. Collaborated with store leadership to identify opportunities, implement loss prevention initiatives, and develop high-performing teams through coaching, training, and performance management while protecting company assets and enhancing the overall guest experience.

Protected company assets by proactively identifying and preventing theft, fraud, and operational risks while maintaining a safe environment for guests and team members. Conducted investigations, monitored surveillance systems, documented incidents, and partnered with store leadership and law enforcement when necessary. Supported shortage reduction initiatives through audits, safety inspections, policy compliance, and team education, contributing to improved operational integrity and shrink performance.