BRIAN CROMACK

Company Overview: An all-inclusive home improvement company serving Western Massachusetts and Northern Connecticut.

• Provided leadership to the sales team.
• Motivated the sales team to ensure that goals are met.
• Reviewed and analyzed sales and operational records and reports; used data to project sales, determined profitability and targets, and identified potential and new markets.
• Oversaw the operations of the company’s sales department.
• Oversaw sales, promotions, and campaigns.
• Hired, trained, and led sales representatives in order to maximize profitability.
• Prepared sales budgets, projections, and approved expenditures.
• Tracked and analyzed sales statistics and data.
• Handled, resolved customer complaints, and ensured customer satisfaction.
• Provided internal sales training for various departments when requested.
• Oversaw and directed the performance of the sales team.
• Identified emerging markets to find new sales opportunities.
• Devised creative marketing campaigns to increase profits and gross sales.
• Actively participated in industry and community associations for the purpose of goodwill, public relations, and knowledge of industry affairs.

Company Overview: An all-in-one supermarket featuring a butcher, fresh seafood, bakery, deli, and local produce with stores in Massachusetts and Connecticut.

• Supervised staff, and supported all operational objectives; managed overall conditions, customer service levels, employee performance, and handled administrative record keeping.
• Cultivated and maintained superior customer relations through polite and efficient handling of customer inquiries and complaints, while always demonstrating a welcoming approach.
• Led by example, developed, motivated, and influenced staff through training, mentoring, coaching, and team building.
• Facilitated company operations and sales goals, including productivity, merchandising, price checks, and promotions.
• Tracked inventory, managed orders, and, using a collaborative approach, handled vendor relations.
• As a Food Safety Certified professional, implemented and maintained all government and company food safety and sanitation regulations, including processing, cleaning, culling, coding, rotating, maintaining proper temperatures, ensuring proper use of equipment, and clearing unsafe conditions, etc.
• Enforced loss prevention policies and procedures to ensure minimal forfeiture.
• Maximized revenue and sustained climate control by supporting energy management throughout the store.
• Organized and conducted ongoing training.
• Developed high-potential employees for management positions.
• Assessed staff, administered performance evaluations, and recommended compensation, advancements, promotions, and changes in status.
• Investigated, evaluated, and resolved complaints as quickly as possible.
• Handled conflict and grievances between employees; counseled, guided, motivated, and disciplined while clearly communicating expectations.
• Generated and maintain an upbeat, positive work environment.
• Created and revised weekly schedules and prioritized workloads while controlling payroll costs.
• To combat numerous employee call-outs, we executed effective strategies by motivating other employees to extend their shifts or report for work to fill gaps, and ensured smooth-running operations.
• Honored with the Star of the Month, Shining Star, Super Star, and World Class Performer awards.

Company Overview: AIP is a fully integrated and automated insurance agency.

• Developed creative business strategies to promote corporate accounts and build strong business relationships within local communities.
• Managed and directed all business-to-business sales activity, achieving rigorous sales quotas each month.
• Interviewed, hired and trained all sales representatives in all aspects of sales and customer service.
• Conducted training on the sales process, presentations, techniques, prospecting, overcoming objections, and closing sales.
• Formulated, executed, and achieved daily, weekly, monthly and quarterly goals / quotas.

Company Overview: Sims is an all-inclusive health and fitness center that includes weights, cardiovascular equipment, group fitness, racquetball, swimming, and much more.

• Managed all operations of a demanding fitness center and a fitness staff of thirty five.
• Direct accountability for total profit and loss, budgets, cash flow management, and increasing profits.
• Created and implemented a new business model to incorporate systems, staffing, procedures, policies, and standards that decreased expenses and increased revenues.
• Designed advertising and marketing promotions to secure continued financial growth.
• Formulated and executed plans and strategies that resulted in overall performance improvements.