Brian Cruickshank
Concord,CA
Summary
I'm an enthusiastic and driven leader with natural talents in developing and growing a team; creating creative solutions and bringing 100% everyday. 'Attitude and Effort' are the two core foundations that help me succeed: Have the best attitude no matter what life throws at you; and always give your full effort and the rest will take care of itself.
Overview
13
13
years of professional experience
Work History
Vehicle Marketing Manager
Toyota Motor Sales; San Francisco Region
01.2023 - Current
- Develop and launch monthly vehicle incentives by analyzing competitors, market conditions, and current vehicle stock levels
- Plan and host large dealer facing contest payouts; ex: A 4 day golf trip at Pebble Beach; a 3 night shopping trip to New York City; a 3 night trip to Whistler, BC, a 5 day trip to Maui, etc.
- Plan and communicate quarterly marketing plan with Toyota's Northern California ad agency and Toyota Dealer Association
- Manage the San Francisco Region's multi million dollar budget and ensure each department's compliance and accurate spending
Product Education Manager
Toyota Motor Sales: San Francisco Region
04.2022 - 12.2022
- Managed and developed a team of product trainers to ensure they effectively conducted dealership facing trainings
- Planned and coordinated major training events for new products
- Created dealer facing training content on Toyota’s products, software’s and services.
District Manager
Toyota Motor Sales: San Francisco Region
02.2019 - 04.2022
- Consulted Toyota dealer’s on their business operations to improve customer traffic, customer experience and profitability
- Supported the growth of stores by allocating and wholesaling vehicles twice a month
- Reviewed financial statements with General Manager and Dealer Principal to identify profit opportunities
District Service and Parts Manager
Toyota Motor Sales: San Francisco Region
10.2017 - 02.2019
- Called on and assisted Toyota dealerships in the Oakland / East Bay Metro markets
- Conducted warranty audits to ensure Toyota policy, as well as the Bureau of Automotive Repair policy, compliance
- Reviewed repair orders and vehicle repairs to ensure proper repair procedures were followed
- Facilitated goodwill payments between Toyota, our dealer partners and our customers
Sales Analyst
Toyota Motor Sales: San Francisco Region
04.2017 - 10.2017
- Learned regional operations and how to be a successful field rep
- Refreshed training guide for Sales Analyst position
- Completed daily, weekly and monthly reports to assist our field reps and management
Management Trainee
Toyota Motor Sales, USA
01.2016 - 04.2017
- Rotated through 3 departments at Toyota's North American Headquarters to gain an understanding of the business and each department's role in Toyota's success
- Assisted national wholesales in the Distribution Department; managed escalated customer cases in the Lexus Call Center; and reviewed Toyota dealership's facility shortcomings in the Retail Market Development department
Intern: Scion Division
Toyota Motor Sales: San Francisco Region
06.2015 - 12.2015
- Helped plan and facilitate the regional vehicle launch events and created supplemental training for these vehicles
- Created an online program to increase accessory sales amongst regional dealerships
- Worked in collaboration with Toyota’s marketing agency to create vehicle leasing commercials for social media.
Team Manager
CSUF Men’s Basketball Team
06.2010 - 05.2014
- Assisted practices five days a week + all home and away games while maintaining the completion of 15 units/semester
- Communicated with the host team to coordinate gym use on road trips
- Organized and attended all basketball and athletic meetings
Education
Bachelor of Arts Degree - History -
California State University, Fullerton
Fullerton, CA12.2014
Skills
- Attitude and Effort
- Team Member development
- Excellent Communication Skills
- Budgeting proficiency
- Event Planning, Coordinating and Executing
- Presentation Assembly
- Proficiency with Microsoft Office
- Commitment and Integrity
Amateur Astrophotographer
@tallbrianphotography on Instagram to see my portfolio
Timeline
Vehicle Marketing Manager
Toyota Motor Sales; San Francisco Region
01.2023 - Current
Product Education Manager
Toyota Motor Sales: San Francisco Region
04.2022 - 12.2022
District Manager
Toyota Motor Sales: San Francisco Region
02.2019 - 04.2022
District Service and Parts Manager
Toyota Motor Sales: San Francisco Region
10.2017 - 02.2019
Sales Analyst
Toyota Motor Sales: San Francisco Region
04.2017 - 10.2017
Management Trainee
Toyota Motor Sales, USA
01.2016 - 04.2017
Intern: Scion Division
Toyota Motor Sales: San Francisco Region
06.2015 - 12.2015
Team Manager
CSUF Men’s Basketball Team
06.2010 - 05.2014
Bachelor of Arts Degree - History -
California State University, Fullerton
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