Brian Cruz

• Averaged over 150% Quota attainment in 2023 as a team. 4 out of 5 selected for President's Club.
• Led a team of 4 geographically dispersed Channel Sales Managers across North America.
• Support 130+ sellers in the Building Automation internal channel, enabling them to drive $20M+ ARR of Honeywell's connected buildings services and solutions.
• Manage a book of 100M+ ARR of renewals
• Develop and maintain MOS with cross functional operations and sales leaders in order to reduce barriers and accelerate sales growth.
• Implemented comprehensive forecasting methodologies utilizing Salesforce CRM reporting/dashboards to accurately track and forecast sales performance.
• Conducted regular performance evaluations for team members, identifying areas of improvement and implementing personalized coaching plans accordingly.

• 2022 President's Club recipient
• Consistently achieved over 100% of quota
• Cultivated and developed strategic partnerships to Grow SaaS ARR by 40+% within assigned territory.
• Developed channel engagement MOS to support aggressive territory sales and growth goals.

• Delivered 50% initiative growth across region
• Led the sales and operations deployment of key business digital transformation initiatives
• Ensured customer success through sales cycle into operational deployment
• Supported 20+ sales professionals to be successful in achieving their sales targets
• Enabled a technology driven sales culture using Salesforce, ShowPad, and other cloud-based applications in their sales process

• Quota carrying role balanced between new name customer acquisition, and supporting the digital transformation of existing accounts.
• Enabled the digital transformation within buildings via IoT, cloud, predictive analytics & mobile solutions that improve occupant experience, safety, comfort and operational efficiencies.
• Served as SME within the Honeywell Building Solutions sales team, delivering value proposition and technical presentations and driving strategic revenue growth in connected buildings.

· President's Club Award Winner 2010, 2011, 2012, 2014, 2015

· Managed consistent sales funnel of $1M+ and territory of $2.5M+ in recurring revenue (350+ accounts)

· Annually increased Net Recurring Revenue for my territory by 10% to 20%.

· Elected to serve on NYS ASBO (Association of School Business Officials) Advisory Committee.

· Present to C level decision makers. Identify, establish, and manage numerous partner and state organization relationships.

· Develop/execute sales side marketing email and call campaigns.

· Advised 500+ educational institutions on best practices for implementing SaaS solutions for Operations, Energy, IT management

· Developed digital tools to increase product adoption, user entrenchment, and ultimately retention rates

· Part of a team that always exceeded 95% renewal/retention rates in SaaS subscription-based platform

· Member of the Product Management Team (PMT), represented the Client Services Department for IT solutions