Brian Davis

In 2025, I expanded into the newly created role of Experience Manager for Enchant's Coca-Cola Classic Winter Festival at Toyota Field in San Antonio, produced in partnership with Coca-Cola and Social House Entertainment. Building on my success as Event Director, this role allows me to focus more strategically on guest experience innovation, designing and implementing new initiatives that strengthen brand alignment, enhance operational excellence, and elevate the overall festival experience.

August 2023 - July 2025

Event Director Enchant, San Jose, CA

• Led the most successful venue out of seven Enchant Christmas festivals, generating $8.3 million in gross sales over the 2023 season.
• Achieved the highest NPS scores for guest satisfaction among all Enchant Christmas festivals in 2023, with 75% of responses from promoters, through data-driven post-event surveys.
• Accomplished a 70% retention rate of returning staff for the 2024 season, the highest across all Enchant Christmas festivals.
• Managed 15 mid-level managers and 232 staff members in planning, strategizing, and managing operations for Enchant’s San Jose Christmas festival at PayPal Park. Implemented communication strategies and workflows to elevate team productivity and elevate the guest experience.
• Monitored and controlled operations expenditures to meet the $1.3 million operations budget for the San Jose site, ensuring financial targets were met.
• Collaborated on event planning and strategy, load-in/load-out, scheduling of contract entertainers and staff, vendor relations, guest experience, and budget/revenue deliverables.
• Conducted onsite interviews with local media outlets and influencers, coordinated with public relations and marketing teams, and approved media and VIP credentials.
• Worked with PayPal Park’s stadium operations team on risk assessment and allocation of security and facilities team, San Jose Police Department, and emergency medical service needs.
• Provided onsite orientations and worked with department managers to conduct ticketing training, customer service training, and site walk-throughs for Enchant staff and stadium operations teams (Ticketure).
• Conducted weekly/bi-weekly production and PayPal Park meetings with senior leadership and department heads to review progress, address challenges, and drive initiatives forward.
• Coordinated and managed onsite projects, physical properties, technical needs, and inventory with the technical site manager and Enchant's leadership team (Asana, Slack ,Smartsheet).
• Worked closely with entertainment and F&B departments to secure and manage onsite food vendors and entertainment activations, enhancing the overall guest experience.
• Acted as manager on duty, responding to guest inquiries and resolving issues promptly, utilizing NPS scores and guest experience surveys to improve operations (Delighted).

• Collaborate with executive leadership to design and launch Day of Legends, a brand-new outdoor festival for Square Egg Entertainment (parent company to Phoenix Fan Fusion), featuring immersive realms inspired by anime, sci-fi, fantasy, and more, blending live performances, interactive programming, and themed entertainment.
• Report directly to the VP of Festivals to shape overall event strategy, layout design, entertainment programming, pricing models, procurement planning, and budget alignment for the Day of Legends Festival. Collaborate with senior leadership on strategic planning and security operations for Phoenix Fan Fusion (formerly Phoenix Comic-Con)
• Co-manage the guest experience by developing immersive atmospheric environments that blend themed storytelling, live entertainment, specialty acts, rides, merchandise, and food & beverage offerings.
• Oversee public safety operations, including hiring and scheduling EMTs, security teams, and off-duty police officers.
• Work with the Downtown Chandler Community Partnership (DCCP) and the City of Chandler to secure liquor license, negotiate fees, and submit special event applications, site maps (SketchUp and Eventeny), and supporting documentation in compliance with municipal regulations.
• Plan and implement onsite SOPs specific to each venue’s event requirements, including traffic closures, redemption and entry, crowd management, and guest flow.

• Established strategic partnerships with local restaurants to increase subscriber benefits, resulting in a 120% growth in restaurant partnerships and membership benefits within three months of strategy implementation.
• Created the Patron Services Supervisor role to support frontline operations and elevate the guest experience. This dedicated position fostered consistent coordination and communication between front-of-house operations and other departments during performances and events.
• Provided strategic leadership and oversight to the patron services department. Managed a team which included the Front-of-House Director, Front-of-House Manager, Patron Services Supervisor, Box Office Manager, and Subscriptions and Concierge Manager. Directed a support staff of 40 full-time and part-time patron services employees and 800 volunteers.
• Managed frontline revenue areas, including gift shop, concessions, bar service, catering, and ticketing operations, optimizing revenue streams, and enhancing the guest experience.
• Utilized post-performance surveys to make data-driven decisions regarding the guest experience (Survey Monkey).
• Organized and conducted customer service, active shooter, earthquake preparedness, and fire safety training for the department. Attended scheduled safety committee, senior management, facilities and marketing meetings. Tracked projects (Slack, Asana).
• Established and maintained all ticketing policies in collaboration with philanthropy, the school of theatre, and marketing departments, ensuring consistency and clarity in ticketing operations (Tessitura).
• Ensured food and beverage service complied with applicable laws. Maintained local and state licenses, insurance, and certifications (sales tax permit, employer, and tax ID). Maintained staff certifications (ServSafe, ABC Alcohol Server, First Aid/CPR/AED) and pos training (Cake POS).
• Developed and managed the departmental budget, conducting forecasts for expenses and revenue lines, and implementing cost-saving strategies to optimize financial performance (Financial Edge).
• Conducted daily reconciliations of receipts and drops, providing critical support to the finance department in preparing annual audit documents and maintaining accurate financial records.

• Exceeded yearly estimated revenue goals by $30k through merchandise sales. Implemented and executed new online marketing strategies to complement the upsell of retail and food and beverage offerings.
• Managed guest services, public safety, retail, and F&B operations. Direct reports included volunteer coordinator, front-of-house managers, public safety manager, gift shop managers, and pub manager. Indirect reports included full-time and part-time staff and 3000+ volunteers.
• Developed and executed revenue-maximizing strategies for food and beverage and gift shop sales (SalesVu).
• Collaborated with public safety stakeholders, including the Safety Committee and SDPD, to conduct comprehensive risk assessments and implement safety initiatives across three theaters and the performing arts complex.
• Organized annual training sessions for patron services staff and volunteers, focusing on delivering an exceptional guest experience. Managed recruitment, onboarding, and training of volunteers to support F&B operations, gift shop, and front-of-house (Volgistics).
• Orchestrated special events including volunteer awards ceremony, training workshops, December Nights, and annual employee merchandise sale.
• Held positions on safety committee, operations committee, and DEIA advisory council, championing inclusivity and safety initiatives.
• Contributed insights on revenue trends through analysis of F&B and merchandise sales data, collaborating with senior management, sales, marketing, and operations teams to drive brand awareness and revenue growth.
• Forecasted and created a departmental budget in collaboration with the finance department (PowerPlan).

• As a manager within the marketing department, collaborated on subscriber, group, and single-ticket promotions, resulting in a 4% increase in per-capita ticket sales.
• Oversaw ticketing operations for rental clients and in-house performances, events, film screenings, and readings within the multi-use venue.
• Supervised a team of three part-time assistant box office managers and six box office associates, overseeing hiring, scheduling, and training.
• Worked intimately with artists, producers, and creative teams to design scaled ticketing pricing, promotions, and seating maps, through Patrons Edge and Spektrix Ticketing platforms.
• Implemented and enforced system controls and cash handling/credit card procedures.
• Reconciled sales to ensure proper accounting of money and tickets, prepared daily ticket sales, box office, and post-event settlement reports, statements, and records.
• Maintained and updated computerized database files on season ticket holders in Spektrix ticketing platform and Raiser’s Edge CRM.
• Ensured timely updates of reader boards, website, telephone recordings, and ticketing system to reflect current ticket and event information, enhancing guest communication and engagement.
• Provided responses to inquiries and concerns from customers, promoters, and event representatives, addressing ticketing policies and procedures.

• Directed front-of-house operations, supervising a team of four house managers, a volunteer coordinator, 50 volunteers, and 25 part-time staff members responsible for greeting, ticket scanning, ushering, and concessions and bar service.
• Collaborated with rental clients and senior marketing leadership on planning and strategy for event services. Coordinated and managed site walkthroughs, FOH audiovisual setups, merchandise sales, F&B service, receptions, seating logistics, and venue security.
• Developed and maintained staff schedules, processed payroll, and contributed to budget forecasts. Worked with the Director of Theatre Operations and finance department to ensure budget approval.
• Implemented semi-annual and annual staff and volunteer training programs, focusing on best practices in customer service, de-escalation, DEIA, and emergency evacuation procedures.
• Maintained Fire Guard, First Aid, CPR, and AED certifications.

• Supervised Assistant House Managers and volunteers during performances and events, co-managing Visitor Services.
• Managed accessibility services, producing large print and braille scripts, and coordinating with Washington Ear and The Kennedy Center on open caption/audio described services.
• Drafted artist merchandise contracts, processed sales through the POS system, and handled inventory control.
• Recruited, trained, and scheduled volunteer ushers, maintaining the database using Tessitura Ticketing Software.
• Conducted usher training workshops and processed annual volunteer renewals.
• Assisted with pre-show/post-show lobby events, resolved patron issues, and reconciled cash banks while generating sales and house reports.