Brian Dietz
GM Of Digital Sales And Marketing
Saint Johns,FL
Summary
Service-oriented Sales Manager with more than 16 years of experience developing relationships and partnerships, servicing accounts and boosting profits. Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories. Compiled and analyzed data to determine approaches to improve sales, marketing and performance.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
Work History
General Manager of Digital Sales & Marketing
Enzymedica
Venice, FL
10.2020 - Current
- Provides strategy execution to increase revenue throughout specific categories with a wide variety of digital products including programmatic display, behavioral targeting, SEM/SEO, Google Analytics, content, and social media.
- Established and currently manages marketing-related eCommerce analytic KPIs (traffic, conversion, consumer acquisition costs), partnering across all platforms to drive eCommerce performance
- Created and deployed marketing campaigns for several key regional and national accounts that resulted in revenue increases from $3M to over $20M annually
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Director of Business Development
Executive Consulting Inc.
Phoenix, AZ
02.2019 - 09.2020
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
Vice President of Sales & Marketing
Ultimate Nutrition
Farmington, CT
01.2018 - 02.2019
- Created additional revenue streams by introducing new product lines, Amazon Seller Central, boosting revenue 45%.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Boosted profitability 30% by developing 5-person leadership team, communicating expectations and leveraging company's resources.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
Director of Sales
ATP Science
Brisbane, Australia
10.2015 - 01.2018
- Managed and motivated sales team to increase revenue 40% .
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Hired, supervised and coached 12 employees on sales strategies to optimize performance.
Director of National Sales
GAT Sports
Monroe, CT
02.2009 - 10.2015
- Exceeded targets by building, directing and motivating high-performing sales team.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed national sales programs, supervised 75 sales representatives and evaluated KPIs for promotional opportunities.
- Forecasted sales of $75M and set successful policies to achieve sales objectives and related metrics.
Education
Bachelor of Arts - Political Science, Health Services
University of North Florida
Jacksonville, FL 09.2001 - 12.2006
Master of Science - Digital Marketing
University of Central Florida
Orlando, FL 06.2021 - 04.2022
Master of Science - Regenerative Medicine
Medical Sales College
Denver, CO 01.2020 - 01.2021
Skills
Marketing strategy
New Business Development
Sales operation
Relationship building
Direct sales
Territory Management
Strategic planning
Websites
Certification
CPSL - Certified Professional Sales Leader
Timeline
Master of Science - Digital Marketing
University of Central Florida
06.2021 - 04.2022
General Manager of Digital Sales & Marketing
Enzymedica
10.2020 - Current
Master of Science - Regenerative Medicine
Medical Sales College
01.2020 - 01.2021
Director of Business Development
Executive Consulting Inc.
02.2019 - 09.2020
Vice President of Sales & Marketing
Ultimate Nutrition
01.2018 - 02.2019
Director of Sales
ATP Science
10.2015 - 01.2018
Director of National Sales
GAT Sports
02.2009 - 10.2015
Bachelor of Arts - Political Science, Health Services
University of North Florida
09.2001 - 12.2006