Brian Drivas
Puyallup,WA
Summary
Sales leader with extensive experience at Young’s Market Company, specializing in brand development and distributor management. Proven ability to design and implement sales strategies that significantly increase revenue and market share. Strong team leadership and problem-solving skills, consistently meeting objectives while building robust supplier partnerships.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Division Sales Manager
Four Feathers Wine Estates
Prosser, WA
09.2019 - 01.2025
- Spearheaded development of national brands and private labels to enhance market presence.
- Collaborated with winemaking, procurement, packaging, and production teams on brand initiatives.
- Executed planning and analysis strategies to support key account development and sales forecasting.
- Managed distributor relationships through chain headquarters calls and business reviews.
- Developed pricing strategies aligned with annual planning objectives to maximize profitability.
- Implemented innovative marketing techniques to strengthen brand management efforts.
- Conducted wine tastings to promote product knowledge among sales teams.
- Utilized critical thinking and problem-solving skills to address challenges in brand development.
- Created business plans to ensure long-term growth in revenue and market share.
Director of Sales
Young’s Market Company
Kent, WA
04.2014 - 09.2018
- Directed Trinchero Family Estates portfolio in Washington, achieving four consecutive years of growth in volume and revenue. Collaborated with Pacific Northwest states to ensure all were on par with fiscal year goals.
- Created detailed reports on sales performance metrics and trends.
- Collaborated closely with other departments on cross-functional projects.
- Managed four overlay Portfolio Specialists to enhance performance and drive profitability.
- Spearheaded companywide initiatives including CSW training, promotional meetings, and events.
- Executed annual planning and P&L management to optimize financial outcomes.
Sales Director (Young’s-Columbia)
Young’s Market Company
Kent, WA
01.2011 - 03.2014
- Directed five district managers, 30 sales representatives, and three sales associates in Western WA south to achieve spirits and wine sales growth.
- Facilitated monthly general sales meetings to enhance team performance and alignment.
- Led comprehensive sales training programs to develop skills and qualifications across the team.
- Executed strategic planning initiatives to drive key account development and market expansion.
- Cultivated brand development strategies that increased product visibility and consumer engagement.
- Applied critical thinking to forecast market trends and identify opportunities for improvement.
- Utilized problem-solving techniques to address challenges and optimize sales processes.
- Conducted engaging sales presentations and spirits & wine tastings to promote products effectively.
- Established and maintained relationships with key customers to identify new business opportunities.
- Monitored competitor activities, market surveys, in order to anticipate changes in the marketplace.
Sales Manager Admiralty Beverage Division (Young’s-Columbia)
Young’s Market Company
Kent, WA
08.2010 - 01.2011
- Successfully led a team of 1 District Manager and 9 Sales Representatives to achieve performance goals.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Developed and implemented sales strategies to increase market share.
- Established effective systems and processes to enhance team productivity.
- Revitalized a struggling team through targeted coaching and mentoring initiatives.
- Drove results by fostering strong supplier relationships and managing key accounts.
- Implemented training programs to improve sales skills and product knowledge.
- Utilized written communication to convey strategies and objectives clearly.
- Enhanced shelf and category management practices to optimize product placement.
- Promoted wine tasting events to elevate brand awareness and customer engagement.
District Manager Admiralty Beverage Division (Young’s-Columbia)
Young’s Market Company
Renton, WA
09.2009 - 08.2010
- Managed five Sales Representatives in greater Metro Area to enhance sales performance.
- Collaborated with Sales Manager to create supplier surveys and success-driven processes.
- Developed future successors among Sales Representatives through targeted training initiatives.
- Formulated strategies for achieving supplier goals, resulting in improved partnerships.
- Conducted team meetings to align efforts and foster collaboration.
- Delivered impactful sales presentations to drive engagement and revenue growth.
- Implemented shelf management techniques to optimize product visibility and sales.
- Facilitated wine tastings to enhance product knowledge and customer experience.
District Manager Corporate Brands Division (Young’s-Columbia)
Young’s Market Company
Renton, WA
09.2006 - 08.2009
- Managed 8 sales representatives across greater Metro Area to achieve sales initiatives and supplier objectives.
- Developed monthly programs and activities to drive revenue growth and market presence.
- Established successful processes through effective leadership and support for team members.
- Provided training and guidance on account management and brand building strategies.
- Resolved customer complaints quickly and effectively while maintaining a high level of customer service satisfaction.
Sales Representative Corporate Brands Division (Young’s-Columbia)
Columbia Distributing
Renton, WA
10.2000 - 08.2006
- Generated substantial sales growth in a high-volume territory through strategic execution and methodical approaches.
- Established strong collaborative relationships with supplier partners and customers to identify market opportunities.
- Maintained optimal shelf presentation standards, enhancing product visibility and consumer engagement.
- Achieved consistent goal attainment while ensuring high levels of supplier satisfaction.
- Executed effective account management practices to drive brand recognition and loyalty.
- Delivered compelling sales presentations that communicated product value effectively.
- Conducted wine tastings to educate customers and promote brand offerings.
Sales Representative
Cammarano Brothers & O’Farrell Distributing
Tacoma, WA
07.1994 - 10.2000
- Executed various operations within beverage industry, encompassing warehouse management, delivery, merchandising, and sales representation.
- Specialized in off-premise and on-premise sales of wine, craft beer, NAB, and cigars in Tacoma area.
- Cultivated strong relationships with chain and convenience store customers to enhance sales growth for supplier partners.
- Demonstrated expertise in account management and shelf management to optimize product visibility.
- Delivered impactful sales presentations to promote brand awareness and drive consumer engagement.
- Conducted wine and beer tastings to educate customers and encourage product trials.
- Managed warehouse operations and delivery logistics to ensure timely product availability.
- Leveraged brand building strategies to strengthen market presence in competitive landscape.
Education
Associate’s degree - arts and sciences
Pierce College
Steilacoom, WA05-1990
Skills
- Distributor management and planning
- Sales strategy and forecasting
- Brand development and management
- Market analysis and pricing
- Team leadership and coaching
- Problem solving and critical thinking
- Account management and development
- Supplier relationship management
- Sales presentations and training
- Goal setting and attainment
Affiliations
Volunteer 10-15 hours weekly encouraging Buddhist members within our community center.
- Collaborate with fellow leaders and conduct dialogues on faith, how to transform challenges as opportunities, creating value, and proactive action for peace within our communities.
- Focus on raising youth within our center and community.
Certification
- Transitioning from Manager to Leader
- Nano Tips to Think Faster and Make Better Decisions
- Nano Tips for Negotiating
- Creating Positive Conversations with Challenging Customers
- Nano Tips to Speak Up in Meetings
- Job Interviewing for Leaders and Managers
- Negotiating: A Toolkit for Advancing Your Interests
- Balancing Multiple Roles as a Leader
Timeline
Division Sales Manager
Four Feathers Wine Estates
09.2019 - 01.2025
Director of Sales
Young’s Market Company
04.2014 - 09.2018
Sales Director (Young’s-Columbia)
Young’s Market Company
01.2011 - 03.2014
Sales Manager Admiralty Beverage Division (Young’s-Columbia)
Young’s Market Company
08.2010 - 01.2011
District Manager Admiralty Beverage Division (Young’s-Columbia)
Young’s Market Company
09.2009 - 08.2010
District Manager Corporate Brands Division (Young’s-Columbia)
Young’s Market Company
09.2006 - 08.2009
Sales Representative Corporate Brands Division (Young’s-Columbia)
Columbia Distributing
10.2000 - 08.2006
Sales Representative
Cammarano Brothers & O’Farrell Distributing
07.1994 - 10.2000
Associate’s degree - arts and sciences
Pierce College