Brian Fontes
Fresno,California
Summary
Dynamic and results-driven Senior Business Development & Operations Leader with 15+ years of experience delivering revenue growth, market expansion, and operational excellence across retail, B2B sales, and industrial sectors. Proven track record of driving multimillion-dollar business performance, including achieving $6M in annual sales, increasing margins from 33% to 38%, and leading high-impact business transformations. Expertise in territory development, strategic partnerships, and P&L management, with a strong ability to align sales strategy with operational execution to deliver sustained growth. Recognized for building high-performing teams, optimizing business performance, and creating customer-centric cultures.
Overview
32
32
years of professional experience
Work History
General Manager
Reedley Lumber & Window Center
Reedley, CA
01.2024 - Current
- Lead full business operations for hardware store, lumber yard, and window center with complete P&L ownership.
- Increased sales by 18%, reaching $6M+ in annual revenue within first year.
- Improved gross margins from 33% to 38% through pricing strategy, vendor negotiations, and cost control.
- Directed a $750K full-store remodel, enhancing customer experience and driving increased traffic and sales.
- Transformed store culture by implementing customer-first strategies and team engagement initiatives.
- Oversee staffing, budgeting, inventory management, merchandising, and vendor partnerships.
Corporate District Manager
Ace Hardware Corporate Headquarters
01.2021 - 01.2024
- Drove territory growth and profitability by advising and partnering with independent store owners on sales, operations, and strategic initiatives.
- Developed and executed customized growth plans and KPIs to maximize retailer performance and market share.
- Led implementation of corporate programs including B2B expansion, merchandising strategies, and supply chain initiatives.
- Partnered with new business and project teams to expand territory penetration and brand presence.
- Utilized CRM (Salesforce) and retail analytics tools to track performance and optimize sales strategies.
- Coached and trained retailers on operational excellence, improving key performance metrics and profitability.
Machine Sales Representative
QUINN Company
Fresno, CA
01.2015 - 01.2020
- Generated $2M+ in annual revenue through strategic account development and consultative sales.
- Built long-term client relationships that increased repeat business and customer lifetime value.
- Identified new market opportunities through networking and targeted prospecting.
Parts & Service Sales Representative
QUINN Company
Fresno, CA
01.2014 - 01.2015
- Expanded territory through CRM-driven pipeline management and customer engagement strategies.
- Increased recurring revenue through service and maintenance program sales.
- Managed accounts receivable and financial performance within territory.
Corporate Sales Representative
Prudential Overall Supply
Fresno, CA
01.2012 - 01.2014
- Secured new business through targeted prospecting and consultative sales techniques.
- Negotiated contracts for uniform rental, leasing, and direct sales programs.
- Provided market insights to leadership to improve offerings and customer experience.
Account Executive
Aramark Uniform Services
Fresno, CA
01.2011 - 01.2012
- Recognized as Account Executive of the Month (2x) for exceeding sales goals.
- Acquired high-value clients through solution-based selling and relationship management.
District Sales Manager
Aramark Uniform Services
Fresno, CA
01.2005 - 01.2011
- Led and developed a sales team, increasing revenue by 12%+.
- Drove team performance through coaching, accountability, and strategic alignment.
District Sales Manager
Donaghy Sales LLC
01.1999 - 01.2005
- Managed and developed a high-performing sales team across established territories.
- Executed brand-building initiatives for major partners including Anheuser-Busch.
- Consistently exceeded sales and volume targets.
Route Sales Representative
Donaghy Sales LLC
01.1994 - 01.1999
- Built and managed customer accounts, driving early-stage growth and retention.
Education
Bachelor of Science -
California State University, Long Beach
Associate of Arts - undefined
Fresno City College
01-1991
Skills
- Business development strategy
- P&L Management & Profitability Optimization
- Territory & Multi-Unit Leadership
- Revenue Growth & Sales Strategy Execution
- Key Account Development & Retention
- Contract Negotiation & Vendor Management
- Team Leadership, Coaching & Performance Development
- CRM, Sales Analytics & Pipeline Management
- Retail Operations & Merchandising Strategy
Timeline
General Manager
Reedley Lumber & Window Center
01.2024 - Current
Corporate District Manager
Ace Hardware Corporate Headquarters
01.2021 - 01.2024
Machine Sales Representative
QUINN Company
01.2015 - 01.2020
Parts & Service Sales Representative
QUINN Company
01.2014 - 01.2015
Corporate Sales Representative
Prudential Overall Supply
01.2012 - 01.2014
Account Executive
Aramark Uniform Services
01.2011 - 01.2012
District Sales Manager
Aramark Uniform Services
01.2005 - 01.2011
District Sales Manager
Donaghy Sales LLC
01.1999 - 01.2005
Route Sales Representative
Donaghy Sales LLC
01.1994 - 01.1999
Associate of Arts - undefined
Fresno City College
Bachelor of Science -
California State University, Long Beach
BRANDING STATEMENT
Strategic growth leader who builds, scales, and transforms businesses—combining strong commercial acumen, operational leadership, and relationship-driven sales to consistently deliver revenue growth, increased profitability, and market expansion.
ADDITIONAL EXPERIENCE
- Professional Baseball Player – California Angels
- Developed discipline, resilience, and a high-performance mindset in a competitive environment.